BLOOMS OF NIGHTSHADE

FEATURED WARDROBE STYLIST INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

It’s a story about the new trends for Fall/Winter 13/14. I was inspired of the catwalk shows from Chanel, Ralph Lauren, Givenchy, Dolce & Gabbana and Marc Jacobs. The makeup artist Michela de Simone had a great idea to work with some flowers, so the story Night Garden was created. In the editorial you see a girl in evening outfits she is on the way to a party in a garden by night. The key words we though of for this editorial were flowers, night garden, gold, shiny and a little bit of tropical.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

Sometimes you “click” with some people and you end up working more and more with the same team. I always work with people who have their own ideas and inspire each other. So the whole team brings the story to a higher level.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

Don’t forget to create a large network with a kind of different people, go everywhere, and let yourself be inspired by the big and small things in the world.

4. How would you describe your artistic style?

In my work you’ll see different kinds of styles. The words that come to mind for my “style” are vintage, glamorous, graphic prints, 80s, 90s, and always, sophisticated. I like to wear different kind of styles, mix and match high brands with vintage clothing. Most of the time bold colours combined with black and classic prints.

5. How do you go about picking the right pieces for the editorial?

I go to different showrooms and shops, and through this I find the key item for the editorial. The key item inspired me for the rest of the editorial.

6. What is your greatest weakness; your greatest strength?

My greatest strength is that I am always so motivated and go for the best—“the sky is the limit”—and sometimes I forget what I have already created.

7. What misconceptions do you think outsiders have about fashion/beauty editorials and the business of styling?

Most people don’t have any idea how much work is done before the editorial is ready. You have to create a concept, moodboard, find the perfect location, find the right team, find a model, go shopping and then after all that, there is the shoot. And that is a short enumeration of the whole project.

8. What is your secret to keeping a happy balanced life while following your passion?

Following my dreams, look at the world with a smile. And always be passionate about creating beautiful things.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

It’s depends on my mood, so it can be every kind of music from pop to classical music. On the set I am so concentrated that don’t hear the music, so I let the team decided what kind of music is the best for the shoot and the atmosphere.

10. Words to live by?

“You better regret things you've done than things you have not done…”

FEATURED ARTISTS

LaPeet Pijlgroms

www.lapeet.com

Sandra Keijzer

www.sandrakeij

zer-styling.com

Michela de Simone

www.micheladesimone.com

Floor G @ FreshMM

www.freshmm.com