Photographer / Sumeet Ballal
Hair & Makeup artist / Vidhi Salecha
Fashion Stylist / Sania Momin
Model / Krithika Iyer @ Toabh model management
www.forever21.com / Forever21
www.zivame.com / Zivame
www.marksandspencer.com / Marks & Spencers
www.zara.com/in / Zara
www.asos.com / ASOS
www.mango.com / Mango
www.bebe.com / BEBE
www.newlook.com / New Look
http://www.facebook.com/glamitupaccesories / Glam It Up!
FEATURED PHOTOGRAPHER INTERVIEW
1. What does this collection say about your mindset when you were creating it?
I wanted to create a story during the monsoon time in a grey weather, and the drizzle. The weather was inspiration for this idea as I planned this to be in black & white and almost everything developed the way I visualized, the model, the makeup & styling all came together.
2. Where do you most often find inspiration from? And when you lose it…what do u do to find it?
I think inspiration in all around us ; it’s just where we want to pick it up. It can be anything, a beautiful location, or a girl who has individualistic features, a journey, a piece of art or the works of accomplished artists. They might be designers, photographers, or any visual artists.
3. What do you look for and lookout for… when putting together the perfect set team?
I just see who’s the perfect person for the style/look I am looking to incorporate in the story. I'll share my ideas & if they like it, we just set on the path of creating something beautiful.
4. Why editorial, session work? So many say it’s a dead road… why did you continue to pursue this path?
I feel editorial work is a blank canvas with so much freedom. It’s a platform for an artist to express his/her ideas & stories in the way he/she wants. That feeling after you create the work the way you had thought gives you a real high.
5. While on set, how do you stay focused?
It’s all in the plan, I try & keep the plan so clear that there is no chance of deviation. In case something comes up & if it’s good, it’s always a plus for the story and if it not so good we take it as a learning experience.
6. Share with us the most unexpected thing that has happened while on set, good or bad.
Funny thing, this particular project we didn't actually plan to go deep into the sea to shoot but me & the model went so far in that we didn't realize it until the water was touching the camera & we rushed back close to shore!
7. Favorite quote or quotes you live by? And how do u apply them to your work? What is your personal mantra?
I remember a great line by Peter Lindbergh, which I follow as well that “The difference in B/W & color is that the reality is in color & b/w is one step towards the interpretation of reality. B/W is one step towards art than reality”
8. Is there anyone experience(s) in particular that you feel has made the biggest impact on your career?
My 2 years spent in London college of fashion. It changed my work drastically
9. What do you believe is a common mistake within the industry? And what can others do to avoid being a cliché?
I think everyone tries to create something in their own way; making mistakes teaches you a lot of things like how to improve for the next project.
10. Favorite adult beverage? Why…and when did u first have one?
I often love beer & like to try different ones whenever I am travelling, especially the local brews. I had it first with my dad when we were on holiday in Goa