I wanted something simple and graphic with an offbeat rock n roll feeling. I wanted to show a strong woman that is soft at the same time, and bring her some emotion.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

The casting is very important and you have to trust the people you work with and have an open mind to ideas.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

Relying too much on technique and not respecting the beauty of the model.

4. How would you describe your artistic style?

I would say my style is a little offbeat; I like couture that has a meaning in the image.

5. How do you go about picking the right pieces for the editorial?

When shopping I go for the strong pieces out of the ordinary but still stay simple.

6. What is your greatest weakness; your greatest strength?

Sensitivity for both questions.

7. What misconceptions do you think outsiders have about fashion/beauty editorials and the business of styling?

I think fashion is understandable. There’s a commercial side to it people see and think it’s just selling clothes but I think you have to find somewhere in the middle and stay within a certain elitism.

8. What is your secret to keeping a happy balanced life while following your passion?

Keeping both feet on the ground and separating the commercial from the fashion/mode.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

Music is important on a shoot; music that moves and adds to the atmosphere of the shoot.

10. Words to live by?

LE MODE!