Tasha @ Exit Model Management
Ruins of Modernity
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
It all starts with the film „the Birds“ by Alfred Hitchcock. Inspired by my model I wanted the series to be less terrifying, less scary, a little bit more fairy, though still a little bit strange. Tasha is a very special girl with a certain look and willing to interpret your imagination of her. So we ended up with some birds having a conversation with her, slowly transforming her into one of them.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
The most important point is to have the right people in your team. The look of the model and her/his attitude is essential for the expression of your pictures. Nevertheless there is always kind of hierarchy on the set that must be accepted. We are all artist, but the idea is always the most important apart from personal taste or preferences. I´m lucky enough to work with people that trust in my imagination – or that know me good enough that the results are worth it.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
Most of them think too much. Of course moods are essential, preparation is important, but sometimes it´s just happening. If you can rely on your make up artist, your stylist, your model, you can foresay the condition and a certain level of the shoot – but sometimes it´s getting even better then ever thought. So: think simple. Especially for photographers: Use one light. If one light does not work, use a second one. If two lights does not work, use a third one etc.
4. How would you describe your artistic style?
Simple, straight, clean with some imaginative outtakes.
5. Do you prefer to be behind the camera or in front of it?
Behind the camera. Definitely.
6. What is your greatest weakness; your greatest strength?
I am horribly impatient. If I imagine one picture, it has to happen at once.
And I am always curious about everything new. Have to know it, have to see it (ß impatience).
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
A. Fashion is just superficial. Nobody needs it.
B. All models are anorexic.
C. If the model is not anorexic, he/she is dumb.
D. All photographers just want to f*ck their models.
E. Why is the mood on your pictures so sad/triste/angry/aggressive? Do you not allow your models to smile/laugh/be happy?
8. What is your secret to keeping a happy balanced life while following your passion?
There are some down-to-earth and not-into-fashion friends apart from the industriy who do not care about what I am doing. And finally my dog always reminds me of the most important things: feeding, sleeping, sometimes chasing a ball.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Depends on the mood I want on my pictures. Music influences a shooting a lot, so I play the music according to our set. So: everything from chilling lounge to hard rock and speed metal.
10. Words to live by?
If you can´t stand the heat, get out of the kitchen!