HOMAGE TO VIDAL
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
This was a story inspired by the famous cuts by1960’s iconic hairstylist Vidal Sassoon. We wanted to produce images that has graphic boldness of the “Mod” style mixed with color and lighting of vintage cinema.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
We have the greatest team out there! We’ve worked with them on several projects before because of their outstanding talent, work ethic, and creativity. These photos are just as much theirs as they are ours. We like our team to be very involved in the project and value their input. We really could not have produced these images without them.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
Photography is very much a continuous learning process so a lot of beginners’ mistakes are just a lack of experience. Beginners sometimes tend to be unprepared or they move too quickly through a shoot from start to finish. You want to make sure that you are really making your work something special and constantly be developing your own unique style.
4. How would you describe your artistic style?
Our work is growing and developing towards a more dramatic feel – whether it is through intense color or harsh black and white or over the top in the subject matter. We tend to have shoots that are very themed with large amounts of inspiration pulled from history, movies, and famous or important women in particular
5. Do you prefer to be behind the camera or in front of it?
Behind it – always!
6. What is your greatest weakness; your greatest strength?
Our greatest strength is working as a partnership and trusting in one another as well as our team.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
People’s opinions are often clouded by the superficiality of the fashion world. We’re not naive enough to think it doesn’t exist in this industry, however editorials are so much more than this. You are selling an idea or feeling, not just a product. It mixes story telling with art. We have the ability and also challenge to create this whole other world – with sets that take you to places that don’t exist, pieces of clothing that are so intricate that the viewer feels as though they are looking at a piece of art, a model who is a natural chameleon and can take on any character, the makeup and hair mixed with the styling that takes them there…We love that there really are no limitations in existence.
8. What is your secret to keeping a happy balanced life while following your passion?
Balance is for checkbooks and tightrope walkers. There isn’t a balance here – Haha! You have to be all in or nothing in this industry but we wouldn’t have it any other way. Working constantly and always striving to produce newer and greater imagery is actually when we’re happiest.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
We play such a mix. We usually just enjoy music with a beat with a good tempo and rhythm. We generally start our shoots early in the morning to ensure we have enough time to get the best images possible so we like whatever can get you moving and keep the energy levels high. On any given shoot we run the musical gamut from popular electronic jams, to London underground house, to mash-ups, to 80’s one hit wonders, to swing music and everything in between.
10. Words to live by?
"The question isn't who is going to let me; It's who is going to stop me."—Ayn Rand
FEATURED ARTISTS
Pony & Brett
Kelly Budd
JT Franchuk
Yuko Nakao
Angel Williams using
www.angelwilliamsmanicurist.com
Model: Indiamara @ MUSE NYC
Shane Lavancher
Brandon Mercer
Jackie Push
