Hip Hop just sidestepped out of Harlem, popped a more polished collar, and stomped down the international catwalks quicker than you can say Kanye West. In 2015, Sports Luxe looked a little less street and lot more expensive, and provided a strong high fashion stimulus for stylist Nathan Cherrington to narrate his version of events in his collection entitled Hustle.
Heavily influenced by designers such as Alexander Wang, DKNY and Burberry Prorsum, Cherrington opted for a hair story that depicted six sporty silhouettes, with serious sex appeal.
In keeping with a strong editorial DNA, Cherrington chose to feature braids as a styling hero, although strong part lines dilute any possibility of saccharine connotations and instead provide a nod to urban tribes and ghetto vibes.
Blonde is a prominent colour choice, a gritty androgynous crop, 80’s inspired mullet and an amplified root stretch providing a diverse array of texture finishes.
In keeping with the energy of traditional Hip Hop culture where looseness in posture conveys self-assurance, each model poses with a tilt of her head, dip of her chin and a piercing stare. Shot in black and white, the carefully assembled fashion styling moves track pants and crop tops out of High School Varsity and into a high fashion and in turn elevates the total image of this definitive hair fashion collection into to presentation that would comfortably sit as a brand campaign for any of the influencing designers.
Hair: Nathan Cherrington
Photography: Andrew O’Toole
Fashion Styling: Emma Cotterill
Make Up: Rachel Montgomery