FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
Really the idea of the location and proximity of the city to the sea. We went several days to analyze the light and the planes of the location in order to realize the photos.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
I've been working for several years with the same team of professionals, and we understand each other perfectly, thanks to our ongoing study of fashion by three of us: photographer, stylist and makeup artist. At first it is hard, but our tastes match and makes things easier.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
Editorials that are too complicated. I think simplicity is best. Editorials have to start simple and construct themselves slowly to evolve.
4. How would you describe your artistic style?
I have no words to describe it. I think I rely a lot on current influences from magazines, the internet ... grandisima. Pinterest is a source of inspiration.
5. Do you prefer to be behind the camera or in front of it?
Behind the camera, of course, I am the photographer not photographed.
6. What is your greatest weakness; your greatest strength?
My biggest weakness is retouching, but I'm starting to train a lot to improve. My greatest strength is consistency and dedication.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
The truth is I do not criticize others for what they think. I believe that all opinions are valid, and the fashion world is changing and that ridiculous idea today is a great idea for a big shoot tomorrow.
8. What is your secret to keeping a happy balanced life while following your passion?
Patience and perseverance, just that.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
I have a Spotify list prepared for each session. Chill out music usually but it depends on the idea of the photo.
10. Words to live by?
Photography. Photography. Photography
FEATURED ARTISTS
Luis Rodriguez
https://www.facebook.com/Luisrodriguezphoto
Ángel Pérez
Fátima Arioui
http://www.litmind.com/fatimaariouimakeup
Sara De Antonio @ Blow Models
http://blowmodels.com
FEATURED FASHION
FEATURED ARTISTS
Juan Villasante
Miriam Paulet
Juan Romero
Elisa Leão @UP models Paris
Clara VA
FEATURED FASHION
FEATURED ARTISTS
ANDREA ZVADOVA //
BARBORA YURKOVIC
VERONIKA V @ Exit model management
FEATURED DESIGNER
LUCIE KRALOVA
FEATURED MAKEUP ARTISTS INTERVIEW
1. What do you hope your contribution to the project says to the viewers?
In this particular project, I want to deliver the concept of no limitation. My makeup was inspired by mixture of geisha and Japanese street fashion. For the hairstyle I got inspired by 18th Century Louis XIV hair.
2. How has working with a team benefited you aside from strengthening your skills?
Having an awesome team helps me boost my morality to be more creative, and pushes me to think outside of the box. Also sharpen my eyes to different ideas and techniques that I haven’t tried before.
3. What is some good advice for Makeup Artists striving to work in this industry?
Be positive, love what you do and do what you love, it will automatically motivate you. Never let yourself down. Even you do, just give yourself a time limit and get back on track ASAP.
4. What do you find to be the most rewarding and difficult when working with a team of artists to meet a common look?
The most rewarding is making the whole concept comes to live and seeing artists working as a team. For the most difficult part would be different artist’s visual and personal taste. When one artist is not on the same page with rest of the crew, the project will not be able to achieve the look conceptually.
5. How do you plan for the unexpected?
Never expected! Give in your 110% and don’t focus on the return. You will be happier than ever.
6. What do you feel is a common mistake Makeup Artists make?
Comparison... I would say most of the makeup artists tend to compare themselves to other makeup artists’ work, portfolio, career and success. We are unique individuals; all of our journeys are different. It is meaningless to compare one to another. If we do, we should compete with our own selves.
7. What advanced classes have you taken that you feel has helped you the most?
I’m a full time makeup artist, but I take hair classes on my down time. Not all the shoots have budget to hire makeup artist and hair stylist on board. The producer/photographer will look for someone who can do both makeup and hair. Having hair experience and ability to do most of the common hairstyles are the big plus. It brings me way more opportunities.
8. What do you say to those who don’t feel education is important throughout their career?
Be serious about your career if you treat yourself seriously. Education doesn’t bring you creativity, but it teaches you theory and knowledge.
9.How do you keep your style fresh?
I look for inspirations almost everyday—from print to billboard to online to daily random things. Gotta keep up with the trend.
10.What would you say you have learned of most value through your experiences as a Makeup Artist?
Think outside the box, be open-minded and don’t judge.
11.How would you describe your style?
Clean and artistic.
12.How did you get your start in the editorial world? How hard or easy was it for you to build your career?
My career started with bridal, later I transformed into fashion and then editorial. I wouldn’t say it was a rough start on my editorial career. I began with small fashion projects that only involved photographer, model and myself. Then the projects slowly added on a hair stylist, wardrobe stylist and even assistants. It takes good amount of time to build up relationship with other team members and it is an amazing part of the journey.
13.What has been the most amazing opportunity you have had in this industry so far?
Being a coordinator for photo shoots. I love organizing and planning, putting a concept together, gathering the team, looking for the location and contacting magazine for publication. Having a full team to bring my concept alive and seeing the tearsheet and prints are way beyond amazing.
14.What colors are you in love with right now?
I heart coral. It’s fun, chic and fresh.
15.What inspires you?
Everything! I get inspired by random things all the time.
16.Next BIG goal?
Working on advertising campaigns is my goal and I set my HUGE goal ridiculously high. Being a makeup artist for Prada, Burberry, Tom Ford and many others high-end fashion campaigns is what I’m going after.
FEATURED ARTISTS
Kevin Osmond
Damaris Rosales
Regard Tang
Chelsea Rae @ NEXT
Eddie Figueroa
FEATURED FASHION
http://www.faubourgdutemple.com
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you?
I think this editorial is full of romance. I love these kinds of editorials, but I like to also try different styles and moods. This editorial should show the romance of Paris.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
The most difficult thing is that the team understands your idea for editorial. The team should be in the same line and understand your visions.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
To be honest, I don’t know. Following your passion and dreams is good advice, everyone learns from mistakes.
4. How would you describe your artistic style?
I think I don’t follow any “style”. I love new challenges!
5. Do you prefer to be behind the camera or in front of it?
Of course I love to be behind the camera.
6. What is your greatest weakness; your greatest strength?
My greatest weaknesses are candy and chocolate. Everyone says that I am very, very organized while I prepare a shoot, so that is my greatest strength.
7. What is your secret of keeping a happy balanced life while following your passion?
Good food and plenty of sleep!
8. Music feeds the soul and often motivates. What music are you playing while you are shooting?
I love listen to music while I shoot! Often I listen to what’s popular, but personally I love the 50s and 60s!
10. Words to live by?
Get up, work, eat, work, eat, sleep, repeat. Hahaha! It’s a crazy and sick lifestyle, but a good way for success.
FEATURED ARTITS
Daria Gleich
Tina Pachta
Christina Bohlein
Francinne @New-Madison Paris
FEATURED ARTISTS
JGSales
Alan Milroy
Marie Revelut
Tamara S. @ oui management
FEATURED FASHION
make up products / Mac
hair products / Bumble & Bumble
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
I wanted something simple and graphic with an offbeat rock n roll feeling. I wanted to show a strong woman that is soft at the same time, and bring her some emotion.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
The casting is very important and you have to trust the people you work with and have an open mind to ideas.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
Relying too much on technique and not respecting the beauty of the model.
4. How would you describe your artistic style?
I would say my style is a little offbeat; I like couture that has a meaning in the image.
5. How do you go about picking the right pieces for the editorial?
When shopping I go for the strong pieces out of the ordinary but still stay simple.
6. What is your greatest weakness; your greatest strength?
Sensitivity for both questions.
7. What misconceptions do you think outsiders have about fashion/beauty editorials and the business of styling?
I think fashion is understandable. There’s a commercial side to it people see and think it’s just selling clothes but I think you have to find somewhere in the middle and stay within a certain elitism.
8. What is your secret to keeping a happy balanced life while following your passion?
Keeping both feet on the ground and separating the commercial from the fashion/mode.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Music is important on a shoot; music that moves and adds to the atmosphere of the shoot.
10. Words to live by?
LE MODE!
FEATURED WARDROBE STYLIST INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
It’s a story about the new trends for Fall/Winter 13/14. I was inspired of the catwalk shows from Chanel, Ralph Lauren, Givenchy, Dolce & Gabbana and Marc Jacobs. The makeup artist Michela de Simone had a great idea to work with some flowers, so the story Night Garden was created. In the editorial you see a girl in evening outfits she is on the way to a party in a garden by night. The key words we though of for this editorial were flowers, night garden, gold, shiny and a little bit of tropical.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
Sometimes you “click” with some people and you end up working more and more with the same team. I always work with people who have their own ideas and inspire each other. So the whole team brings the story to a higher level.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
Don’t forget to create a large network with a kind of different people, go everywhere, and let yourself be inspired by the big and small things in the world.
4. How would you describe your artistic style?
In my work you’ll see different kinds of styles. The words that come to mind for my “style” are vintage, glamorous, graphic prints, 80s, 90s, and always, sophisticated. I like to wear different kind of styles, mix and match high brands with vintage clothing. Most of the time bold colours combined with black and classic prints.
5. How do you go about picking the right pieces for the editorial?
I go to different showrooms and shops, and through this I find the key item for the editorial. The key item inspired me for the rest of the editorial.
6. What is your greatest weakness; your greatest strength?
My greatest strength is that I am always so motivated and go for the best—“the sky is the limit”—and sometimes I forget what I have already created.
7. What misconceptions do you think outsiders have about fashion/beauty editorials and the business of styling?
Most people don’t have any idea how much work is done before the editorial is ready. You have to create a concept, moodboard, find the perfect location, find the right team, find a model, go shopping and then after all that, there is the shoot. And that is a short enumeration of the whole project.
8. What is your secret to keeping a happy balanced life while following your passion?
Following my dreams, look at the world with a smile. And always be passionate about creating beautiful things.
9. Music feeds the soul and often motivates. What music are you playing while
you are shooting?
It’s depends on my mood, so it can be every kind of music from pop to classical music. On the set I am so concentrated that don’t hear the music, so I let the team decided what kind of music is the best for the shoot and the atmosphere.
10. Words to live by?
“You better regret things you've done than things you have not done…”
FEATURED ARTISTS
LaPeet Pijlgroms
Sandra Keijzer
Michela de Simone
Floor G @ FreshMM
FEATURED FASHION
http://www.laimbock.net / Laimbock
http:// www.a-n-a.com / Ana Alcazar
http://www.nelly.com / NLY TREND
http://www.sarenahuizinga.nl / Sareana Huizinga
http:// www.dyrbergkern.com / Dyrberg/kern
http:// www.shop.set-fashion.com / SET urban deluxe
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
I was moved by this vintage inspired story from the very beginning, and knew as I was putting the moodboard together that it was going to be emotionally dramatic. I wanted a story that would really jump out at the viewer, in mood, composition and emotion, so every little attention to detail was important to us. We wanted to present the viewer with a timeless look, which would not have been possible without such an amazing collection of vintage clothing, stoic architecture and amazing classic hair and makeup artistry.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
The hardest part is finding artists talented enough to pull off the look of an ambitious moodboard. The model choice, hair, makeup and styling all had to come together perfectly to make the story believable. I believe we accomplished this with this team. The moodboard was a mixture of about 1520 images for location, hair, makeup, styling and poses. Somehow we managed to get every category to our artistic expectations. I’m very grateful to have had such a fantastic team to help create this story. I wouldn’t say that I picked them, as much as we picked each other; it was definitely bonding to say the least.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
I think the biggest mistakes beginner artists make is allowing negativity outside of the production group get in the way of a successful shoot. Everyone has an opinion, but it doesn’t always mean it’s the right one. People like clogging your mind with things they don’t like about something, yet offer no solutions or ideas. Just remember to storyboard with your team and stay true to your concept. Make changes only if it makes the story better, not different. You conceived it, because you loved it at one time, so believe in it.
4. How would you describe your artistic style?
It’s always difficult to describe oneself and their body of work, so I’ll do my best as a list of words in regards to my photography philosophies. Moody, Emotional, Whimsical, Improvish, Raw, Editorial, Passionate, Modern, Visceral, Deep. These are just a few words that come directly to mind, however I believe in learning all aspects of photography. Which hopefully means my style will continue to grow, and with growth often comes change. I look forward to changing.
5. Do you prefer to be behind the camera or in front of it?
I can safely answer that I only allow myself to be behind the camera. I hate photos, however I’m guilty of the occasional selfie.
6. What is your greatest weakness; your greatest strength?
Honestly, my greatest weakness and my greatest strength are both one and the same, and that’s art. Art is about selfsacrifice for inner selfriches. It’s being poor and rich at the same time. It’s being a slave to a master. It’s long hours for free doing what you love, making something look or feel amazing, yet feels that it’s never good enough or worth more than the monetary amount in hours. It’s looking around you and seeing art in everything—it’s what you want to do with your time—so you sacrifice weeks, months and years on inner ideologies, holding out for what you believe in. It’s the endless search for expression. It frees you when you’re confined, but it can confine you when you need the rent paid. Art, for me, is my weakness, yet it’s also the fire inside me that keeps my passion for life going. I’ve given my life to Art, it is who I am.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
One of the obvious misconceptions is that just because you have the most beautiful model, clothes and location, that compelling photos come effortlessly. This is so far from the truth. The photographers job is to pull the shot out of what is available to him and sometimes there isn’t much. There needs to be a connection between the model and photographer during the shoot. And the shoot, theoretically, should not stop till this is achieved. Without achieving this, the shot will not be compelling, or as compelling as it could have been. In the end, as a creative group, you have to create a mood and moment that is believable to the viewer and draws them into the storyline. Todays viewer is savvy enough to know when someone is faking, or simply not committed to a story, and regardless of how much preproduction was put in, there needs to be a moment, or series of believable moments, during an editorial shoot to really make it come alive.
8. What is your secret to keeping a happy balanced life while following your passion?
I typically work nonstop on my photography and editing. I think these are the only moments I feel calm and relaxed, regardless of how difficult the shoot. I like to approach every shoot as a master AND student, but it’s being the student—and the continued process of learning—that keeps me balanced. There is always something new to learn and this excites me.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
I typically have my Spotify “Best of LensExposure Studios” playlist on at my studio running 24/7. It’s a mixture of eclectic quirky electronic music—also great for editing—however during this shoot we had the soundtrack of nature playing in the background. It was a peaceful late afternoon and that part of Oakland, California has a lot of bird species. They sang through the Golden Hour.
10. Words to live by?
Work with a team you believe in and definitely make sure they believe in you.
FEATURED ARTISTS
Henry Alfonso Navarro
Mario Benton |Uptown|
James Griffiths
Natalie De Los Santos
Anastasia Bachykala
Annie Maki
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
I'm fascinated by the strong colors and patterns of this autumn collection and their retro-chic. This spread catches this very cool, very smooth 70's urban vibe. Reviving for a moment this kind of past lifestyle. It’s the era that this collection also took its inspiration from.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
I always try to choose very individual artists. They must have their finger on the pulse of fashion yet interpret with their own style. They must be able to create the finished style from the materials of the season. These people are rare in any field; our field is no exception. It is then my job to make sure that we work as a complete team to meld the individual creativity into a cohesive vision. In short, I do not choose a team, I choose artists and we create the teamwork amongst us as we work in unison.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
Loosing their authenticity and individuality, by trying too hard to follow the mainstream of other popular photographers. This is a job of creation, not copying. Take your inspiration from the greats but don't loose your own sense and vision.
4. How would you describe your artistic style?
I use a lot of mixed media in my photography… elements of paintings, collages—whatever is needed to obtain the desired final effect. I like the combination of different art forms because they create a sense of the unexpected and wonder in the audience. There should be a calming sense of familiarity fused with mystery and the unknown of how the image came into being.
5. Do you prefer to be behind the camera or in front of it?
I worked as a model from the age of 13. I definitely like to be in front of the camera. However, modeling is a very superficial job that lacks the ability to truly create. You are trying to fulfill someone else's vision by lending out your surface without adding much else. Therefore, I do prefer to stand behind the camera, being the creator and visionary myself. I love to see how an idea becomes concrete, to realize my own vision.
6. What is your greatest weakness; your greatest strength?
I think my greatest strength is also my greatest weakness. I burn for the things that I love. This makes me a perfectionist incapable of just finishing something or moving on. I always need to see and work out all possibilities in order to intuitively decide what is the right one for each special situation. I'm not easy to satisfy. Therefore, I often forget the world around me during the entire working process.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
Not having been an "outsider" for many years it is hard to put myself in this position. I would say from the most common question that I am asked: "Why doesn't it ever look as good in real life as in the pictures?" Well, it is not real life. It is the art of fashion, displayed through the makeup artist, stylist, and of course, the final vision of the photographer put on a canvas of exceptionally rare beauty, the model.
8. What is your secret to keeping a happy balanced life while following your passion?
Following my passion.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
I love music, all kinds of styles. The music I play depends on what kind of shooting I am creating. Shootings with a sensual mood require classical music, for example, Leo Delibes “Flower Duet” or Bellini's “Casta Diva.” For modern and artistic editorials, I like alternative and psychedelic rock music, The Black Keys, The Underground Youth, The Knife… the list goes on and on. For this particular shoot, I was listening a lot to French bands like Sebastian Teller and La Femme, especially their song "Hypsoline". They have a strong 70-80's vibe, which I visually tried to create in this urban city story.
10. Words to live by?
“The mind was dreaming. The world was its dream.”—Jorge Luis Borges
FEATURED ARTISTS
kristina lewis
www.kristina-walther.foliodrop.com
https://www.facebook.com/kristina.walther
John Elliott @ ARTIST GROUP MIERAU USING
M.A.C.COSMETICS AND ALCINA
http://www.artistgroupmierau.com
Susanne Marx @ 21 agency
Najla @ parsmanagement
http://www.pars-management.com
Video // Anja walther
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
Liz Rundbaken, our stylist, became inspired by the concept of army surplus interacting with lace and lingerie. We all liked the challenge to create images that successfully portrayed both masculine and feminine tones.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
To me the most important things are that the people involved are a) fun to be around and b) selfless. Dominant attitudes—photographers certainly included—throw off the energy of a shoot. These are long days, especially for the models, everybody needs to enjoy the people they’re around.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
Undervaluing the importance of working with a team. Your work will improve exponentially with a strong team surrounding it.
4. How would you describe your artistic style?
Narrative. Under construction.
5. Do you prefer to be behind the camera or in front of it?
Behind, easily.
6. What is your greatest weakness; your greatest strength?
Weakness: Indecisiveness. Strength: Persistence.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
I think any type of art can be viewed as a very free-flowing, carefree process, but a lot of times in order for it to succeed it needs to be quite structured. That’s certainly the case with editorials. A lot of energy and prep-work goes into making sure the day of the shoot runs in a smooth, organized fashion.
8. What is your secret to keeping a happy balanced life while following your passion?
I think following your passion is, in itself, a great way to keep your life in balance. The stuff that sucks will show up regardless. The stress and drama and bills to pay. To take a step back and know you’re doing what you enjoy doing... that helps.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Usually something instrumental and non-intrusive. But if the shot calls for a certain mood, it doesn’t hurt to put on music mirroring that mood, as cheesy as that seems.
10. Words to live by?
Good things happen out of nowhere.
FEATURED ARTISTS
Matt Johnson
Shannon Wall
Jay Jay Martin
Liz Rundbaken
Sami Delavari
Nina Kong @ Major NY
FEATURED FASHION
http://www.familyjewelsnyc.com/
FEATURED ARTISTS
Thanos Houtos
Yorgos Mesimeris
http://yiorgosmesimeris.blogspot.gr/
Marita Thoma Politou
https://www.facebook.com/marita.thomapolitou
Christos Bairabas
https://twitter.com/chriscrossedd
FEATURED FASHION
Konstantinos Melis By Laskos
http://konstantinosmelis.com/categories/main/
FEATURED ARTISTS
BILLY WINTERS
JANET MARISCAL @ ARTISTS SERVICES
KARYTA & ACHOK@SCOUT
FEATURED JEWELRY
FEATURED WARDROBE STYLIST INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
When bringing this collection together, we were focusing on simplicity and elegance. I wanted to convey the beauty in both the model and the clothing while keeping everything subtle. I worked to create very clean styles with interesting details.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
Bringing my team together is not difficult for me because we are all on the same page. We share the same work ethic, are committed to our craft and do whatever is required to achieve the best possible end result. It took me a while to find these people but now that I have, they are the only people I choose to work with. I trust them implicitly. For me it was a real challenge to find a team of people who were just as serious and dedicated to what they do in the capacity that I am. I know how lucky I am to have them.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
I think one of the biggest mistakes beginners tend to make is trying to be too in tune with trends as opposed to finding their own fashionvoice. As a stylist, it is important to demonstrate your personal style in your work as a representation of who you are as an artist. I think beginners are afraid of stepping out on their own and often choose to follow the trends of the season quite rigidly. Unfortunately in doing so, they just get lost in the shuffle and have nothing to differentiate themselves from the rest of the amazing talent out there.
4. How would you describe your artistic style?
My artistic style is very clean and structural. I love focal points in my work typically one strong area with nothing else overshadowing it. A great piece of jewelry, a strong force of colour, a statement item, for example. I am also drawn to interesting silhouettes. I love unexpected shapes that have a story to tell. Fashion is what you create it to be. I don't like to follow trend guidelines, but rather what looks beautiful to me in the moment.
5. How do you go about picking the right pieces for the editorial?
I start by studying the mood board and then doing additional research to create a mood board of my own. I try to really understand what the concept is calling for and visualize how it will read on film. When I go out to visit designers and showrooms, I envision the concept and decide whether or not certain items will work with the story. I try to ensure that each look in an editorial is uniquely different on its own but still shares a stylistic commonality with all the other pieces.
6. What is your greatest weakness; your greatest strength?
My greatest strength is my ability to listen to my client. Regardless of the project, I always make sure I am entirely in line with what my client has envisioned, allowing me to create something for them that will meet their demands. As a stylist, this is so important to me. I do not try to project my own fashion agenda on other people but rather use my strong eye for style in an effort to bring their vision to life. My greatest weakness is my inability to trust myself. I am a complete, typeA, perfectionist. Nothing ever feels like it is ready, and up until the moment the model walks into the frame, I question whether or not I have everything I need to execute the look. This costs me hours of sleep and high levels of stress, but truly ends up paying off in the end.
7. What misconceptions do you think outsiders have about fashion/beauty editorials and the business of styling?
People have a lot of misconceptions in regards to styling. I think most people believe it to be much more glamorous than it actually is. Friends will often say, “I wish I could have your job and just shop for a living.”
What they don't see is the 15hour shifts, the 7day work weeks, the constant hunt for the right items all over town. That being said, I absolutely love what I do and wouldn't have it any other way.
8. What is your secret to keeping a happy balanced life while following your passion?
I don't know that I would call my life balanced. My career is my number one priority and takes up almost 100 percent of my time. I would say that my secret is to be entirely content with what you do to the point that it doesn't feel like work in the slightest. That is the place that I am in, which allows me to come home from a long work day without being resentful of having little time for anything else.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Next to fashion, music is my biggest passion. It definitely inspires my work. On set I leave the playlist up to my very talented photographer, Diane Jong. When I'm working at home I've recently been listening to A$AP Rocky, the new Jay Z album and The Weekend. I love anything that has passion behind it and will keep me awake through the late hours of the night.
10. Words to live by?
My words to live by are, “Build the life of your dreams or get hired to build someone else's.”
FEATURED ARTISTS
Diane Jong
Jordan Stolch
https://twitter.com/JordanStolch
Sherri Celis
Sarah Dougherty
Sarah Mutch @ LA Models
FEATURED FASHION
http://www.miumiu.com/en?cc=US
http://www.jeffreycampbellshoes.com/
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
I wanted to shoot in a normal place looking weird for an unknown reason. I wanted my audience get a confused feeling given indeed by a “Loss of equilibrium”. Seemingly everything is in its place but something doesn't make sense.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
Everyone has his own story and this is a double-cut weapon. You will have the best results only if nobody in team thinks he's the most important. Usually I follow artists I find interesting for a while and then asking them to collaborate. Following the artist through Facebook and blogs gives me an idea of the artist and his story.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
I can talk about photography: there's not enough attention paid to light. It seems banal but usually one of the biggest mistakes is lighting. Making the light diffuse and not paying attention to the volumes... or worse, a very contrasted light killing details in blacks and whites. The other mistake is not giving attention to the stylist's work. And so cutting the photo without thinking to the outfit, making the model walk when she has to stand still, hiding jewels when present, underexposing a particular fabric, and so on.
4. How would you describe your artistic style?
I always look for weird and uncommon in normal things. I love curiosities, details and unusual compositions. I also love to carefully study lights; I don't want the audience exactly get from where it arrives at first glance. I also shoot really few and I hate shooting a lot. With the exception of rare situations, you will have the photo in few shots. If it's not like that, it means that you hadn't studied it enough.
5. Do you prefer to be behind the camera or in front of it?
Of course behind! But I would really like to see myself from the view of a good photographer.
6. What is your greatest weakness; your greatest strength?
My greatest weakness and my greatest strength: self-criticism and irony.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
People don't understand they live fashion everyday, also if they hate fashion. It's the old story told in Devil wears Prada, when Andy says that the two belts everybody is talk talking about are the same. People don't understand the point of editorials- but it's so simple: it's all about telling stories. True or false, is that important? The most important thing is that they are interesting.
8. What is your secret to keeping a happy balanced life while following your passion?
Always smile. It's the most important thing in life. Life is made by a lot of boring moments. If you don't smile you will never get the bottom of it. As a photographer, I have a lot of WOW! moments, together with a lot of NAH! moments but also DAMN! moments. It's up to you. You don't have to lose optimism, never.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
I said to Lydia that I knew a lot of traditional Chinese music and I played it on my tablet. She said that it was her grandma's music. We laughed a lot. And we stopped the music.
10. Words to live by?
“Hide yourself in every single thing” (Soiku Shigematsu)
Valeria Farinella
http://magicalsillyabsurddorian.tumblr.com/
https://www.facebook.com/valeria.farinella
Edyta Rojek
https://www.facebook.com/edyta.rojek?fref=ts
Serena Palma
https://www.facebook.com/CherrysHead.MakeUpArtist?fref=ts
Lydia Wei @ Women Management
FEATURED FASHION
Dark Level
http://www.dark-level.com/darklevel.htm l
Roberto Fragata
Flavia Rocca
Fabric Division
http://www.fabricdivision.com/brt/
CovherLab
Showroom 360 onequarter
http://www.360onequarter.com/home.php
Martin Alvarez
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
We really wanted to use different textures to contrast or blend in in the environment. By using fur, stripes and for example dots it really works with the New York skyline that you see in the background. And that’s what we wanted to create.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
For me it was really a challenge to find a team. As a photographer from Amsterdam to shoot in New York and find a team was pretty difficult. But finally it all worked out, we also became friends and I still see them and work together with them when I am in New York. I don’t really think it is difficult to work together, you all want to create a nice picture and when you have a good team everyone will see if a look works or not, when it is not working you simply keep on going till it does work
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
The biggest mistake is to want too much. I think everybody has that in the beginning, myself including. I was so insecure about my pictures that I thought if I would use a lot of make up, big hair, crazy clothes and an insane location my picture would be great by itself. But at the end you realize that less is more. When I see my pictures from a few years ago it was one big mess in one picture. Now I know that you better can leave something out then to ad something.
4. How would you describe your artistic style?
I always shoot on locations, most of the time a bit in an urban environment. Since I grew up in small towns all my life, I always was attracted to the city. Moving to Amsterdam was my first step and then I went to New York. I fell in love with cities, the buildings, the roads. But in my pictures you always will recognize a model that is a bit lost in the city. So am I, I always wanted to be in the city, but when I am there I will always be the towngirl. I think I reflect that on my models.
5. Do you prefer to be behind the camera or in front of it?
Behind, for sure! I had to be in front of it a few times when I was in school on the Photoacademy in Amsterdam, but I feel so uncomfortable! It is funny, because I know what the best way is to pose, but when it comes to myself it always looks awful.
6. What is your greatest weakness; your greatest strength?
My greatest weakness is probably insecurity, I get carried away by other people’s personality and I try to mimic them because I don’t know how to behave myself. That is a big weakness in fashion, cause everybody is so extravagant. I really have to say to myself: don’t let yourself get carried away, you are still from this small town, don’t get such an attitude!
My greatest strength is definitely that when I want something I really go for it, no matter what. That is also why I get a lot of people working for me, because I am so enthusiastic about a project that they get motivated to work with me.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
That fashion is just about clothes. It is so much more than that! It is creating an image with a whole team. Also fashion is so much more then only clothes, the clothes are just an output. It has so much more influence in so many other ways.
8. What is your secret to keeping a happy balanced life while following your passion?
What I said before, really stay on your own two feet, even though I know how hard it can be. Don’t go with the crowd but stay close to yourself.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Oh that really depends on the mood of the shoot! But because I work on location most of the time we have the sounds of the environment and that always works to get in the right mood.
10. Words to live by?
Say yes to every opportunity you get! It will open a lot for you
FEATURED ARTISTS
Petra Vaessen
Ronald Smits
Kira Kroegman
Joey George
Jen Moore
Aline Thiel @ Muse
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
I want to describe a modern doll inside a futuristic place in an aseptic mood to describe the alienation of the human race in a world in witch every people seems alone.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
All the team members where perfect so was really easy to work together. I’ve already worked with this team so I was sure about the result.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
Accessories do matter, pay attention to them.
4. How would you describe your artistic style?
It is really difficult to describe, I try to change the way to take picture every time to find the perfect frame.
5. How do you go about picking the right pieces for the editorial?
With deep research by my stylist to find the right outfits from the new Autumn 2013/Winter 2014 collections to build this story.
6. What is your greatest weakness; your greatest strength?
Sometimes I am too much in hurry but I have a great team.
7. What misconceptions do you think outsiders have about fashion/beauty editorials and the business of styling?
Outsiders do not have the perception of the complexity to create a good style.
8. What is your secret to keeping a happy balanced life while following your passion?
To give the right time, in the right moment at the right thing
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Ireally love classical music but during the shoot, there normally is dance music playing. It frees the team’s brain!
10. Words to live by?
Happiness, always!
FEATURED ARTISTS
Olivera @ Woman ManagemenT
SILVIA SADECKA
Camilla Bresci
ALESSIO MIGLIARDI
FEATURED FASHION
MISURACA www.misuraca.eu
FATIMA VAL www.fatimaval.com
0770 LUGLIO 1970 www.0770.it
PERSY www.persy.co.uk
MARIOS www.marios.eu
JEFFREY CAMPBELL www.jeffreycampbellshoes.com
THE TOTHEM www.thetothem.com
NATAR GERGIOU www.natargeorgiou.com
UNGER ATELIER www.ungeratelier.com
ASOS www.asos.com
STEP FAMILY BUSINESS
BELLE EPOQUE
FEATURED ARTISTS
Juan Zambrano
liz baca
https://twitter.com/BusyLadyBaca
Jonathan mendez
https://www.facebook.com/john.mendez.9275439?fref=ts
Steve Elias @ cloutier remix
Lila Robles of Nail Jerks, Lizz Hollingworth
Achok , Anna & Karyta @ Scout Models
Jym Warhol
FEATURED FASHION
All vintage from The Goods! by Liz Baca
KALI:
Claire Hummerl:
http://clairehummeldesign.com/
Rainbow Kimono:
http://rainbowkimono.bigcartel.com/
Elena Stonaker:
Mary Oros
Nail Jerks:
Lizz Hollingworth:
https://www.styleseat.com/lizzhollingworth
Liz Baca:
http://stylelikeu.com/closets/liz-baca/
FEATURED MAKEUP ARTIST INTERVIEW
1.What do you hope your contribution to the project says to the viewers?
First of all, I have to say I am beyond excited to be featured in the September beauty issue of Tantalum Magazine! With this project, what I really hope to convey to the viewers, whether they are creative in our industry or avid lovers of fashion & beauty, is to be fearless. As artists, we cannot be afraid of trying new things, and just going for it! If we let fear hold us back, it means stagnation or plateauing. Going into any project, you simply cannot be afraid to explore, as that’s the only way to grow. We can all get into a comfortable pattern, of doing the same things again because we love it, but I committed to my artistry, and I've become very comfortable in being uncomfortable, constantly trying new things, experimenting and working with new people. You need to keep lighting that “fire” - the passion for creation. If I let fear get to me and keep doing the same things over and over again, the artist in me will surely die - sorry to be melodramatic here, but it's simply the truth. If I let my fear get to me, I might as well pack my bags and quit!
2.How has working with a team benefited you aside from strengthening your skills?
Doing hair and makeup is not really just about hair and makeup. What I mean is, we as hair and makeup artists are just a part of the team in the creative process, and it doesn’t matter if you were a “rock star” with your hair and makeup – if what you did doesn’t go with the clothes, the lighting, the overarching artistic vision, it’s a bad photo, and you should remove it from your portfolio. I believe a hair & makeup artist is only as strong as the team.
3.What is some good advice for Makeup Artists striving to work in this industry?
Other than being fearless, I feel that you need to have strong work ethics and professionalism. After 4 years of college, I dove headfirst into this industry I have so much love and passion for. I typically work 60-80 hours a week on my business. You simply can’t be ‘successful’ (whatever success means to you personally!) by sitting around waiting for things to happen. You have to go out there and get it!
4.What do you find to be the most rewarding and difficult when working with a team of artists to meet a common look?
I feel that searching for the “right” team to flow together is the most difficult part at the moment! Which is why when I finally find a team, it’s like a miracle, like the sea has parted for me, or something! When a team can communicate openly to achieve a common look, and when everyone is on the same page, it’s definitely the most rewarding, because it will reflect in the final product: a strong image! Finding the right team and working in a team also means knowing the teams limit and of course, your own limit. I knew that for this project we have a tight timeline, with a goal of 6 looks and water splashing and some of the look changes required complete removal of the eye makeup – I decided I needed to bring on a second artist as an assistant and I’m thankful for my friend and colleague Julie Dy for her help on this project. Part of being a good team member is knowing when to lead, and when to follow. It’s a tremendous reward to work with Laura, Alanna, Julie, and our model Caina.
5.How do you plan for the unexpected?
The best way to plan for the unexpected is to always expect the unexpected. A million things could happen to potentially jeopardize a photo shoot – a freak accident causing the model to be late and we need to shoot with natural lighting, a snow storm happened and the clothes did not arrive in time. As a hair and makeup artist, you need to think quickly on your feet – be very observant of what is happening on set, and adapt your art to go with the flow! To do so, you also need to “do your homework” and keep an archive of ideas; save your ideas because you never know when you need to use them. I LOVE planning in advance, but I’ve learned to change and adapt on the spot.
6.What do you feel is a common mistake Makeup Artists make?
Personally, I feel it’s feeling they have enough experience, but find themselves making mistakes on a job and possibly losing the client forever, and you won’t even know which mistake you made. There is a difference in being confident in yourself and proud of your work, and being over-confident in your level of artistry. Every artist develops at a different pace, and yes, a lot of it is “who you know” and your “luck,” but that’s not everything. I was very lucky to have met Liz Yu from Yaby Cosmetics at the very early stages of my career, who urged me to contact every artist in town and ask to assist them to gain valuable experience! I believe that ‘learning’ never stop. This is my fifth year in this industry, but even if this where my thirtieth year, I hope to keep learning.
7.What advanced classes have you taken that you feel has helped you the most?
The classes offered at The Makeup Show have been very valuable to me. They are the ‘free’ ones you can attend when you buy your ticket to enter the show. The ones about advanced techniques and artistry (the “hard skills” all artist needs to learn) have been helpful, but most importantly, the classes about growing your business, “setiquette” (set etiquette) has been tremendously helpful! Assisting senior artists are also, in my opinion, a type of advanced class every artist should take.
8.What do you say to those who don’t feel education is important throughout their career?
They will eventually realize at some point, they need education, and hopefully by then it’s not too late. This applies in all businesses and professions – if you don’t evolve, stay up to date to the latest, how can you keep up with what current clients are looking for? That sounds like a formula for any type of business going bankrupt, so yes, education is important!
9.How do you keep your style fresh?
In addition to the usual homework of following Style.com, Models.com and studying the runways and current advertisements, I find inspiration in many things: museums, art shows, music/lyrics, concerts, movies, TV shows, works of fiction, philosophy and critical theory. Inspiration can come from anywhere and everywhere! I have been doing ‘art’ since I was 3, and had a habit of keeping an artist workbook. A few years ago they would be physical books with blank pages that I would fill with my visual ideas and research, but now it’s all on my computer and all these folders and subfolders fill up my desktop, which drives my husband crazy even though we don’t share computers.
10.What would you say you have learned of most value through your experiences as a Makeup Artist?
I have always been a go-getter and super eager to make things “happen” for my career. This is a personality trait…and I’ve been this way all my life. But in my career as a makeup artist and this industry in general, I know that it’s a “winners-take-all” market, and I have to remain positive yet realistic, which means re-defining what success means for me. What I’ve learned (or am still learning), is to be patient. I’ve been told “This career is not a race!” and it’s been valuable to keep reminding myself that as long as I keep moving forward in some ways, I am ‘successful!’
11.How would you describe your style?
I am drawn to super clean and classic looks. Think of your Ralph, Salvatore Ferragamo, Anthroplogie, J-Crew, Tommy Hilfiger, Levis, Tory Burch, Hugo Boss for Men. If I had a choice in the matter, that would be my default style of choice!
12.How did you get your start in the editorial world? How hard or easy was it for you to build your career?
Test, test and more tests. I can’t imagine anyone telling me it is “easy” to build your career in the editorial world in 2013! I have heard from one of my mentors, who started her career in the late 80s, after working on an indie film with no previous experience, the floodgates opened and she was doing major magazine covers and advertisements. Times have changed since the 90s, and I would love to have existed in the “good ole days” of the 90s I keep hearing about, but the reality in 2013 is different, and we just have to accept it and try, try …try again.
13.What has been the most amazing opportunity you have had in this industry so far?
I am responding to these questions that I’ve never had the pleasure to respond to before! I feel pretty amazing right about now! Truly though, it is amazing to me to look at all the obstacles I had to overcome in my journey as an artist so far, and I am just grateful to be working and making a living as an artist, as it has always been my dream. The last thing my parents had wanted for me is to become an artist…I did it anyway!
14.What colors are you in love with right now?
I’ve always liked the pastel colors and neutrals, and shied away from brighter hues, but I’ve been in love with orange/corals/taupes lately (are you surprised?) Exiting my comfort zone, I started to love bright colors. It’s bold, it’s confidant, it’s fun!
15.What inspires you?
At this current moment? My family – mom, dad, big sister, my husband, and last but not least, my diva cat, Skyla.
16.Next BIG goal?
I am sure many makeup artists can relate to this one – my next BIG goal is to do a beauty ad. You did say BIG right? It has been on my ‘list’ since the beginning! When it’s my time, I feel it will happen! Right now I just have to be patient and keep going!!!!!!
FEATURED ARTISTS
Laura Tillinghast
https://www.facebook.com/pages/Laura-Tillinghast-Photograp hy/306943956529
http://instagram.com/lauratphoto#
Elizabeth Chang
http://elizabethchangmakeup.com/
https://www.facebook.com/skylaarts
http://instagram.com/Elizabethchang_mua#
Alanna Anderson
http://www.dripbook.com/alannaanderson/
https://www.facebook.com/alanna.anderson
Model: Caina @ Scout Model & Talent
FEATURED HAIR AND MAKEUP
TIGI Bedhead:
L’Oreal Paris:
http://www.lorealparisusa.com/
OPI:
Laura Mercier:
http://www.lauramercier.com/store/home.jsp
Anastasia:
Make Up For Ever:
Smashbox:
Ben Nye:
MAC Cosmetics:
http://www.maccosmetics.com/index.tmpl
Clinique:
http://www.clinique.com/index.tmpl
Lancome:
Stila:
http://www.stilacosmetics.com/
NARS:
OCC:
FEATURED FASHION
Mehdi Green:
Mink Pink:
Isharya:
Nest:
Three Floor:
Monet:
Ben Amun:
Carolee:
Givenchy:
BB Dakota:
MSGM:
FEATURED MAKEUP ARTISTS INTERVIEW
1. What do you hope your contribution to the project says to
the viewers?
I hope my contribution to the project lets viewers understand the freedom of creativity within a structure. This color story allowed me to step outside the box and just have fun with color without limitations.
2. How has working with a team benefited you aside from strengthening your skills?
Working with a team has benefited me by allowing someone else's creative vision enhances what I already visualize. Working with a team allows room for other perspectives besides my very own.
3. What is some good advice for Makeup Artists striving to work in this industry?
Good advice for makeup artist that are striving to work in this industry is to be a good listener. Ultimately you provide a service and the client needs to be pleased especially if you are looking to get booked again. Allow your vision to enhance what the client desires.
4. What do you find to be the most rewarding and difficult when working with a team of artists to meet a common look?
I often find the finished project the most rewarding. What I sometimes find difficult is when everyone is not on the same page and the communication between all parties is not consistent.
5. How do you plan for the unexpected?
I plan for the unexpected by being prepared and allowing for flexibility and creativity. Being prepared will allow you to think quickly and outside the box. Makeup is an artistic form of expression. With art the only limits are the ones you give yourself.
6. What do you feel is a common mistake Makeup Artists make?
A common mistake makeup artist make is to not continue nourishing their creative mind through education and or technique classes.
7. What advanced classes have you taken that you feel has helped you the most?
I have attended Lea Schor Aesthetic Institute. I have studied advanced skin care and aesthetics, camouflage makeup, bridal makeup and makeup for television. I have also assisted top industry professionals that continue to provide new insight and techniques.
8.What do you say to those who don’t feel education is important throughout their career?
Knowledge is power! The education you have received maybe the difference between you and someone else booking the job.
9. How do you keep your style fresh?
I keep my style fresh by interacting with other artists and researching trends. Ironically enough, everything tends to come full circle with a twist so I look for what can be enhanced or embraced or what can be changed to give new life to something that has already been done.
10. How would you describe your style?
My style would definitely be described as beauty makeup: Flawless skin with a glow. Love allowing your natural beauty to be enhanced.
11. How did you get your start in the editorial world? How hard or easy was it for you to build your career?
This is my first editorial!
12. What has been the most amazing opportunity you have had in this industry so far?
The most amazing opportunity thus far has been to travel the world doing what I love with artists that I admire.
13. What colors are you in love with right now?
I'm inspired most now by super bright matte lipsticks like pink coral and/or orange. It's summertime so a nice lip and fresh dewy skin is always beautiful.
14. What inspires you?
Fashion inspires me the most. I can come up with a look and a concept in minutes when there is great fashion involved. Also nature has no limitations with it being organic and its color pallet.
16. Next BIG goal?
My next big goal is to make the cross from the beauty world into the editorial world. Also ad campaigns!
FEATURED ARTISTS
Becky Siegel
www.beckysiegelphotography.com
Shenelle Mays
Model / Echo Nittolitto
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
This was a story inspired by the famous cuts by1960’s iconic hairstylist Vidal Sassoon. We wanted to produce images that has graphic boldness of the “Mod” style mixed with color and lighting of vintage cinema.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
We have the greatest team out there! We’ve worked with them on several projects before because of their outstanding talent, work ethic, and creativity. These photos are just as much theirs as they are ours. We like our team to be very involved in the project and value their input. We really could not have produced these images without them.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
Photography is very much a continuous learning process so a lot of beginners’ mistakes are just a lack of experience. Beginners sometimes tend to be unprepared or they move too quickly through a shoot from start to finish. You want to make sure that you are really making your work something special and constantly be developing your own unique style.
4. How would you describe your artistic style?
Our work is growing and developing towards a more dramatic feel – whether it is through intense color or harsh black and white or over the top in the subject matter. We tend to have shoots that are very themed with large amounts of inspiration pulled from history, movies, and famous or important women in particular
5. Do you prefer to be behind the camera or in front of it?
Behind it – always!
6. What is your greatest weakness; your greatest strength?
Our greatest strength is working as a partnership and trusting in one another as well as our team.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
People’s opinions are often clouded by the superficiality of the fashion world. We’re not naive enough to think it doesn’t exist in this industry, however editorials are so much more than this. You are selling an idea or feeling, not just a product. It mixes story telling with art. We have the ability and also challenge to create this whole other world – with sets that take you to places that don’t exist, pieces of clothing that are so intricate that the viewer feels as though they are looking at a piece of art, a model who is a natural chameleon and can take on any character, the makeup and hair mixed with the styling that takes them there…We love that there really are no limitations in existence.
8. What is your secret to keeping a happy balanced life while following your passion?
Balance is for checkbooks and tightrope walkers. There isn’t a balance here – Haha! You have to be all in or nothing in this industry but we wouldn’t have it any other way. Working constantly and always striving to produce newer and greater imagery is actually when we’re happiest.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
We play such a mix. We usually just enjoy music with a beat with a good tempo and rhythm. We generally start our shoots early in the morning to ensure we have enough time to get the best images possible so we like whatever can get you moving and keep the energy levels high. On any given shoot we run the musical gamut from popular electronic jams, to London underground house, to mash-ups, to 80’s one hit wonders, to swing music and everything in between.
10. Words to live by?
"The question isn't who is going to let me; It's who is going to stop me."—Ayn Rand
FEATURED ARTISTS
Pony & Brett
Kelly Budd
JT Franchuk
Yuko Nakao
Angel Williams using
www.angelwilliamsmanicurist.com
Model: Indiamara @ MUSE NYC
Shane Lavancher
Brandon Mercer
Jackie Push
FEATURED MAKEUP ARTIST INTERVIEW
1. What do you hope your contribution to the project says to the viewers?
I would like to say makeup is a good way to show your different personalities.
2. How has working with a team benefited you aside from strengthening your skills?
The most important thing when you work in a team is the communication. We share ideas, feelings, which help to create a story around the pictures.
3. What is some good advice for Makeup Artists striving to work in this industry?
Focus on your goal and preciously keep all the good advice you receive.
4. What do you find to be the most rewarding and difficult when working with a team of artists to meet a common look?
Sometimes you need to calm down your creativity because if everyone wants to do their own ideas it's not going to work.
5. How do you plan for the unexpected?
Sometimes the unexpected pushes you to make better decisions, so I just take it as a good thing!
6. What do you feel is a common mistake Makeup Artists make?
I see too much foundation and powder. When the model has good skin I don't see the point of covering it.
7. What advanced classes have you taken that you feel has helped you the most?
Art classes in high school were important, this is where I learned how to use colors, shapes, textures, etc.
8. What do you say to those who don’t feel education is important throughout their career?
Education is important, it makes you curious about everything and as an artist it's important to look around you and have good knowledge about art, history, and literature.
9. How do you keep your style fresh?
I try not to follow the makeup trends and just do what I want.
10.What would you say you have learned of most value through your experiences as a Makeup Artist?
Sharing with others is a rich experience that always pushes you further.
11. How would you describe your style?
Minimalist and modern.
12. How did you get your start in the editorial world? How hard or easy was it for you to build your career?
I have been lucky to work with talented photographers straight out of school who trusted me. So starting my career was quite easy, but I'm 24 years old so I'm just at the beginning! I'm still building it bit-by-bit everyday.
13. What has been the most amazing opportunity you have had in this industry so far?
I did an editorial with some amazing vintage high fashion jewellery. All the pieces were shown during an exhibition at the Grand Palais in Paris at this time, so we had to wait till the exhibition was closed to start working. I felt really lucky to have the opportunity to work with such valuable pieces!
14. What colors are you in love with right now?
I like electric blue/green on the eyes and Russian red/neon orange for the lips.
15. What inspires you?
Everything! At the moment I'm working on a beauty story inspired by Fernand Léger's paints.
16. Next BIG goal?
Working on some major fashion magazine editorials but I'm not in a rush, I'm growing step by step!
FEATURED ARTISTS
J.G.Sales
Makeup:
Eva Roncay
Hair:
Alan Milroy
Stylist:
Marie Revelut
Accessories Stylist:
Bernard Gustave
Model: Rhianna
FEATURED FASHION
www.bikkembergs.com
www.dsquared2.com
www.charlottemullor.com
www.augustin-teboul.com
FEATURED ARTISTS
photography:
BILLY WINTERS
h&mup&styling:
BILLYWINTERS
manicure:
MICHELLE VELLA @ aubri balk
models:
LAUREN @ exalt
ALYSSA & JILLIAN @ stars
locations:
SAN FRANCISCO &
SACRAMENTO, CALIFORNIA
FEATURED MODEL INTERVIEW
1. How do you prepare for a shoot?
I always want to be prepared for my work, I want to be the best model I can be. That being said I make sure to look up the photographers work and study it, as well as the other members of the team I will be working with; that includes studying the inspiration or mood board if I am given that much information.
As a model it’s my job to portray the concept with the help of my team so I feel it is extremely beneficial to familiarize myself with their work as much as possible before shooting. This can happen weeks before a shoot or days, and multiple times, I don't just want to glance at their work, I want to feel it, learn from it, try to understand it.
Rest and proper nutrition are crucial in order to make it through long days, and of course double-checking I have everything I am asked to bring to the shoot if needed. I always map the address before the day of the shoot to be positive I have the correct address.
2. What do you find to be the most difficult when trying to bring the story to life?
Mainly miscommunication, sometimes it can be hard to explain to another human being the concept you are envisioning or the mood you are trying to capture. And to a lot of photographers what they are creating can be very personal. We are all artists trying to express ourselves, sometimes I think that gets lost in translation.
3. What or who inspires you?
My parents inspire me because they always encourage me to follow my heart and my dreams, they tell me to go explore and have experiences and make memories. They do not want control or power over me, they are truly happy when I am happy and visa versa.
I can honestly say that I wouldn't be where I am without them. I don't care if that sounds cliché, I have seen young adults destroyed by the negative things spoken by their parents in response to following their dreams.
I am forever grateful I have two amazing souls guiding me on this journey and it is safe to say they have kept me climbing to reach my goals even when I was convinced I was nothing. They have taught me how to say, "I can", "I will", "I am strong", "I will succeed" rather than "You can't" and "That’s impossible." To me that moves mountains.
4. An interesting thing that most people don't know about you?
When I was in the 5th grade I was a swim instructor for children in the Special Olympics. I was such a tiny little person at that time, but I remember the effect those children had on me even at that age. They were so happy and so full of life, so grateful to succeed, or even be able to try. I remember being emotional and crying to my friends about these children. I tried to make them see what I saw, to feel how I felt about them, but they didn't.
My friends were still mean and were still heartless towards them, all because they were different and had challenges that were not the same as they had faced in their short time of existence. I think that is when I learned the world wasn't always going to be fair, and people weren't always going to be nice.
5. What knowledge have you developed during your career that has helped you the most?
I would have to say that being open-minded and accepting has been of the most benefit—I am young and don't know everything. I believe it is important to remain humble and eager to learn, as I said before I am working to be the best model I can be. And that is a practice that goes on day in and day out.
6. Who mentored you in the beginning of your modeling career?
One of my (now) best friends and photographer Tyra Hansen. We live in the same small town and about a year and a half ago she contacted me via Facebook about modeling some of her vintage clothes that she was going to begin to sell. I had modeled before and had been turned down by agencies at age 15 which left me broken and bitter about modeling and actually pursuing it. I wasn't too excited or anything, the photos are quite interesting. Some things happened and time passed. About a month or so later she contacted me about coming to work and model for her, I had been going through some serious changes in my life and she provided me with something stable and positive to keep me busy. She made me believe in myself again, she planted a seed, which grew and grew into dreams of becoming a Supermodel. In less than a year I was holding a contract to my dream agency, Ford Models. That was the year I became alive, and I couldn't have done it without her.
7. What was the most valuable lesson they taught you?
Honestly as cheesy as it sounds, don't give up and take what you deserve. From the day I met her I wanted better for myself and I set out to do that immediately. We are not on this Earth forever and there is certainly no point in setting limitations on ones self.
8. What do you see as a big mistake newer models tend to make?
I’m not quite sure how to answer that question, being a newer model myself I am focusing on what successful women did before me and how I can avoid making big mistakes.
9. How do you expand your skill?
Studying and practicing. Just the same as I would be doing in college, if that was my path. To me there is no such thing as perfect but you can get pretty damn close with determination and repetition. But the most important thing would be to experiment and take chances. I want each frame better than the last, I want to do things people have never seen before. I want people to look at my images and think, be intrigued, want to want more for themselves in their everyday lives. I want to make people feel emotion.
10. How has working with a team benefitted you aside from strengthening your skills?
The possibilities are endless when the right people get together! It has mainly helped me be more social and make amazing connections in the industry so far. But aside from that, photographers, stylists, make up artists and hair stylists all bring something different to the table and collectively we make art. When they are passionate we are able to create images that are out of this world. Everyday I am truly blown away at the talent of the people I have been so lucky to worth with on this journey and I can't explain how excited I get just thinking about the future.
11. What started you working in editorials?
I believe I shot my first editorial "Fade to Blonde" with Michael Sanville, who played a big part in helping me get signed with Ford, and it just kind of snowballed from there. I am so happy with my agency and the work I have been doing.
12. Next BIG goal?
To get to New York and get signed. Begin working in runway. Travel the world.
13. 3 Favorite Designers?
Jeffrey Campbell, die over every pair. Chanel. Its Chanel. And if this is allowed I'd like to swap my last designer with all things vintage!
14. What has been the most amazing opportunity you have had in this industry so far?
Just to grow and learn as a model and be in the same room as some of the people I have worked with so far has been an honor. I am so lucky to have these connections and be able to be building a career at the age of 19. I am so blessed.
15. What are your 5 essentials?
• Body Oil from Bed Bath & Body works in
"Shea"
• HD primer in Golden from Makeup Forever
• Old Spice clear deodorant in Fiji
• Marc Jacobs "Dot" perfume
• Comfy uggs and sweats for the end of the work day
FEATURED ARTISTS
Photographer:
Josh Reed
Stylist:
Taylor Sheridan
Makeup and Hair:
Danielle Walch
http://daniellewalchmakeup.com
Manicurist:
Pilar Lafargue
Model: Delaney @ Ford Models http://models.fordmodels.com/models/24/talents/43820
FEATURED FASHION
FEATURED ARTISTS
Photographer / Anna Galkina
MUA / Irina Livental
Model / Yuliana @ World Fashion Models
FEATURED ARTISTS
Jen Lovely
Winnie Huang www.winniehuangstyling.com
Inna Mathews
Model: Alex Michels @ STARS MODEL MANAGEMENT
http://www.starsmodelmgmt.com/home.php
FEATURED ARTISTS
Jeff G. Sales
Alan Milroy
Marie Revelut
http://marierevelut.tumblr.com
Stas Selezov & Axel Serine
Arthur Devalbray
Hedy Segalen
FEATURED FASHION
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
This collection is a mix of clean but dark. Heavily inspired by the campaigns for Dior Homme and Jil Sander. I wanted to create graphic and dynamic photographs.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
It’s all about the team! Finding people who are as excited about the concept as I is always key. Ensuring everyone is giving 110% and to deliver on set. And of course a positive attitude on set.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
I would say the biggest mistake is not being prepared for the worst. People need to realize not everything is going to work as planned, especially if you’re shooting on location. Always have a backup plan!
4. How would you describe your artistic style?
I would describe my style as graphic, clean, and sharp.
5. Do you prefer to be behind the camera or in front of it?
Behind the camera.
6. What is your greatest weakness; your greatest strength?
Weakness: I’m very analytical and over analyze the smallest of situations Greatest strength: I would have to say studio lighting. I love having control.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
I would definitely say the amount of time and effort that actually goes into planning a fashion or beauty editorial. From planning the concept to print is a long process.
8. What is your secret to keeping a happy balanced life while following your passion?
Keeping an open mind and determination. I find when I’m on set I’m the happiest just doing what I love.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Upbeat music to get everyone hyped. Some electronic, hip-hop and some 90’s music.
10. Words to live by?
Respect yourself and others will respect you
FEATURED ARTISTS
Joe Bulawan
Mark Jordy Gonzales
Kevin Cheng Chi Sum
MODEL/ Jack @ (Elite)
Michael Chiang
FEATURED FASHION
http://www.comme-des-garcons.com
FEATURED PHOTOGRAPHER INTERVIEW
1 How does this collection speak to you? How did you come about? What did
you want to convey?
This is a hard question to answer. To create an editorial is a long process. Of course we develop a rough plan of what we want to express; naturally we need a concept to find the right model, location etc. During the shoot I let the fashion, the colours and patterns, the location and model, inspire me, from photograph to photograph. Eventually I select those photographs that make a beautiful and complete picture.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
The people I work with are very creative, versatile, and open-minded. To create results with a cohesive look is a process that needs good preparation, especially to search for people with a similar dedication. And much more importantly: you need to work with people that are like good friends because working with friends is like winning the jackpot. You really have to work with a lot of different artists to then be able to find the right ones for a specific project.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
The biggest mistake is if you try to copy other artists because you think this will bring you forward, instead of developing your own signature. The most important thing in this creative circus is to be yourself. There are a lot of good photographers out there but if the clients feel you are authentic, they will prefer you. Hopefully, that is.
4. How would you describe your artistic style?
Hmmm … I love a clean and esthetic look.
5. Do you prefer to be behind the camera or in front of it?
Definitively behind! If a camera is pointing in my direction, I usually start making funny faces and fooling about. I feel more confident behind the camera (smiling). That's the reason I'm a photographer and not a model.
6. What is your greatest weakness; your greatest strength?
My greatest weakness…difficult to answer in short. I’d like to say: chocolate chip cookies. And my open-mindedness is my greatest strength.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
The work of the whole team, from model and make-up artist to hair stylist and producer, is often not fully appreciated. Preparation times of days and weeks are invisible to the readers of fashion magazines.
8. What is your secret to keeping a happy balanced life while following your passion?
To follow my passion and focus on my profession is definitely the secret to keeping the balance in my life. Doing my job is very rewarding to me; I enjoy my work very much.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
To be honest, I prefer shoots without any music in the background. This way I have the possibility to create different moods while music usually sets the scene and limits the model’s emotions. Sometimes it is really important that models get into a certain mood, and I can create atmosphere and a story much better with silence and some quiet talking. On the other hand, if I have a shoot which requires the model to move a lot or even to dance I prefer music, and of course the right type of groove will, in most cases, almost inevitably make your model move in the right ways.
10. Words to live by?
Dreams don’t come true unless you get up and get started!
FEATURED ARTISTS
Carina Jahn
Frauke Bergemann-Gorski @ Nina Klein
Marcel Graul @ Top Agence
Model / Dino @ Dopamin
Production: Carsten Drochner @ Dopamin
FEATURED FASHION
FEATURED ARTISTS & FASHION
Photo: Jvdas Berra
https://www.facebook.com/JvdasBerraPhoto
Model: Luis Guerra
M&H: Los Betos Salón
Sunglasses: Mykita
FEATURED ARTISTS
Frederic Monceau
Model / Giovanni Bonamy -
Fashion Model Management Milan
Ruben Jean
http://rubenjean55.wix.com/bad-quickdraw
Marine faux
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
Tantalum asked us to submit our work for this Gentlemen’s issue, we knew exactly what we wanted to do. We wanted to captivate the audience with a classic and tailored look because you can never go wrong with a good looking man in a well-made 3 piece suit.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
The most important thing to me is making sure that the team I use understands the vision of the editorial being worked on. Which is why I keep the same team for the majority of my editorials because we understand each other’s strengths and weaknesses. Plus, I love how we bounce ideas off one another.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
In my opinion, beginners tend to rely on gimmicks and over-processing of images to make up for their lack of vision. If the concept is thoroughly thought out and the team understands what is needed of them, gimmicks and over-processing should not even be an option.
4. How would you describe your artistic style?
My artistic style is very old-school. It is all about the correct lighting, the right style and the perfect model. When I started my career, it was all about film. We didn’t have room for mistakes because we were only allowed a certain amount of shots for that photo shoot.
5. Do you prefer to be behind the camera or in front of it?
I’m a photographer first, but… I have been known to jump in front of the camera to break the ice so everyone can have a little fun and have a comfortable experience.
6. What is your greatest weakness and your greatest strength?
My greatest weakness has to be overthinking. Sometimes I can’t sleep the night before a shoot because of all the ideas and worries running through my mind about the next day. I think my greatest strength is my easy going persona. I’ve been told numerous times that my personality has helped the model or actor in front of my camera relax and deliver their best because I’m not overly demanding and I am not too detached from them as people. A lot of photographers tend to lose that communication with their model because their focus is all on their screens. There’s no way a model can deliver their best if they can’t connect with the photographer in front of them.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
I think the biggest misconception is that they assume that we live that extravagant life full of models, clothes, money, sex and champagne; when in reality, most are struggling artists trying to fulfill their desire of achieving their dreams.
8. What is your secret to keeping a happy balanced life while following your passion?
The support I get from my family and loved ones is what keeps me going. It’s nearly impossible to pursue your passion and dreams without some sort of support from people close to you.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Disco baby! DISCO!
10. Words to live by?
We are just doing fashion. We are not finding a cure for cancer. So lighten up and have fun!
FEATURED ARTISTS & FASHION
Vincent Gotti
(www.thecandyfactorystudio.com)
Creative Director/MUA/Hair Stylist:
Niccanor (niccanor_1@yahoo.com)
Model: Chris Beaudry (Stars Model Management) (http://starsmodelmgmt.com/portfolio.php?did=5279&tid=7967&name=Chris_Beaudry)
Designer Stylist: Jake Wall (http://www.artfulgentleman.com)
Photographer’s Assistant: Scott Nobles
All clothing provided and available at:
The Artful Gentlemen, 1687 MARKET ST, SAN FRANCISCO, CA (http://www.artfulgentleman.com)
FEATURED WARDROBE STYLIST INTERVIEW
1.How does this collection speak to you? How did it come about? What did you want this to say to your audience?
The photographer, Haley Balliard came to me with this location. Rockland Asylum in New York is a facility that operated since 1931. There is a new building on the grounds which is mostly just outpatient care now, right there with the abandoned buildings. They just left everything inside and moved up the hill. Rockland was initially touted as a “therapeutic suburb” where patients could retreat from the city and “get well.”But who ended up in Asylum back then was much different than today. Everyone from criminals and the insane to orphaned children and adults to delinquents and disabled were sent there.Haley and I read everything we could on the facility before we went to shoot there. Some of the stories reflect the stigma was placed on mental illness and people who just didn't fit the “norm” of society. What struck me most was the children's wing. We found kids aged toys and books scattered on the ground. The idea that a troubled teenager or a kid could be placed side by side with someone potentially dangerous was so backward. And the treatments for patients in the early days were barbaric. With our models, I saw them as troubled teenage friends. Not necessarily incapable of living life normally. Maybe they were sent there because maybe they set a fire in a garbage can with some firecrackers accidentally. What ever they did to end up there, they didn't belong there. I think Haley and the models really captured the mood of monotony, sullenness and confinement during the shoot. I picked clothes that were from the current Fall 2013 Men's collections, but I wanted a sense of timelessness with a little bit of an edge like leather and high collars. I wanted people to really feel that history of the location. Were they misunderstood? Did that experience shape their personalities? What would their lives be like if they got out? Thats anyone's interpretation to think about.
2.What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team? The biggest challenge is finding artists that are all great on their own merit, yet are willing to bend a bit and collaborate. I like to work on sets where we all understand the idea, but one person isn't dictating how every aspect should look. For example when you have a great photographer, model, hair and make up person, they all add their own touches, but still remain dedicated to the story. I never want to go into a shoot and say this is what the hair or lighting should look like. Each of us as individuals have our own specialty and really good artists will bring that to the table. With Haley, I was impressed with her work and wanted to shoot with her for a while. We finally came together because this was an idea we were both excited about. She sent me pictures of the location and I stayed up all night reading about the place. We looked through models cards together. We liked James and Aaron because they looked so young, but had such versatility when it came to expressions and characters. Natalie, our hair and make up artist is someone Haley respected and worked with before.
3.As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
The biggest mistake is thinking that being a stylist is easy. Many people just think designers give you pretty things and you put them on a model. In recent years, the media brought stylists into the mainstream. Reality shows and movies portray stylists as always being showered with luxury clothing and dressed to the nines going to fabulous events and shows. But they never show the part in which that stylist was an unpaid intern for 2 years and is waiting tables to pay the bills andcarrying garment bags through 90 degree heat on the subway. I think a lot of beginners come into it with the idea that they will be a stylist as soon put clothing on models and take pictures. That its all just instinctual. To some extent it is, though, there is always room to learn. I assisted other stylists for years and I learned something from every single person that I worked with from what made them successful and what didn't. I made so many mistakes in the beginning. My first shoots were terrible and in-cohesive. I wanted to shoot so bad that I'd work with any person with a camera that said they had a model with any clothes I could get my hands on. Now I know to really look at people's work and make sure the quality is on par and that they are an artist who worked to perfect their craft. Its like shooting with who you have to vs who you want to. I can bring the best clothes out there, but if the model is not right, or the photographer doesn't have an eye, or the hair and make up person can't envision different looks, then its a failure. Then the time and money put into the shoot are wasted because the photos are not good. I've also done things to improve my own vision after I got my Bachelors Degree. Continuing education is important to me. I don't think anyone should ever be done learning. I took color theory, costume design, film, photography and fine arts classes to get my brain to start envisioning fashion and art in a different way. What else can I do with this? How can I make this more interesting and visually exciting?
4.How would you describe your artistic style?
I love film, history and literature. I very much like when a shoot comes out and it has a strong unwritten story. Almost like still shots from a movie, even if its just shot on a white wall in a studio. I want my editorials to convey emotion, so I look at clothing and accessories more like costume than a fashion trend of the moment. I like to make up back stories about the models as if they are characters and work from there.
5.How do you go about picking the right pieces for the editorial?
I like it best when a photographer comes to me with a loose concept: this is our location how do you see the models and the clothing? Its my favorite part of the process because I start looking through clothing and accessories to find the pieces that most embody the feel of the shoot. I research pictures and references. I visit a showroom and see a piece that just jumps out at me and I can see the scene in my head. I love indie and smaller designers because they push the envelope a bit more when they are starting out. You know they are on to something. A detail of the trim, the way its cut, or the inspiration behind it. And their piece can influence a whole new idea for me that I hadn't though of before I saw that amazing coat or boots.
6.What is your greatest weakness; your greatest strength?
Oh, geez. So many weaknesses! I'm a self- doubter. Sometimes all the elements of everything that I learned from everyone along the way clash and inhibits creativity. I worry too much if I am doing this the “right way.” I guess its the saying you have to know the rules before you break them? I used to compare my work to everyone else's and say its not as good as this person's or that person's. I don't want mediocre and if I judge myself, which I do, I tend to be very critical. My strength is that at the end of the day, I am aware of my neurosis. I remind myself art is an experimental process and its about the journey. What comes out of an idea surprises me in a good way even if its not exactly how I envisioned it. I never take anything so seriously that I feel like its the end of the world. I just keep working and throw it out there for the rest of the world ` to judge. If I was an actress, I'd never read any reviews or press on myself because I know my own tendency to take it personally. I'm glad I'm not!
7.What misconceptions do you think outsiders have about fashion / beauty editorials and the business of styling?
Again with the perception of movies and reality TV, there are people that always want to think that fashion stylists are vapid and ruthless. Sure, I've worked with some high strung people in the past, but most of the people I've encountered in this industry are chill and friendly. Some people feel they need to play the part. If they are not running around and yelling and chaotic, they fear someone else thinks they are not doing their job. But, there are people who got into styling because they love fashion, or love to create a wearable art. They understand that our clothing can say so much about us, even if its just a pair of sweats and a tank top. It's supposed to be taboo that we judge the outside, but even if your impression is wrong of that person, you get some sense of who they are by what they choose to cover their bodies. Most of us just want to give people a story or a fantasy, like a book or a movie. We just do it with pictures. Then there's the idea that all models have eating disorders. I just read a blog post, I can't remember where but it said models “eat cotton balls to suppress hunger.” As if it's an industry standard and their booker puts out a plate of cotton for breakfast. Its so silly to me. Most of these women and men are just beautiful anomalies. Many models work out and eat healthy to keep their bodies fit, some just have a natural thinness. If people were not enamored by models and fashion, if people didn't get some sort of feeling from it, then it would cease to exist.
8. What is your secret to keeping a happy balanced life while following your passion?
I haven't quite discovered the secret to life, but when I do, Ill be sure to share! Though, there are ups and downs. I am a freelance stylist, not a full time employee so there is always uncertainty. I have the benefit of past experience working in corporate everyday jobs. I was so unhappy and felt trapped all the time. Now, as a stylist I do what I love. Its still work, but Its not a job for people that need consistency. There is a constant momentum in life, so nothing ever stays the same for too long. I welcome the possibilities.The industry is feast or famine at times, but the scale always tips from one side to the other. I relish in my days off, spending time with people I admire who make me laugh. I like sitting around with my cats and my boyfriend and watching movies on Netflix. I skype or text with my family since they are all over the United States and Im in New York. They don't quite understand what I do, so it keeps me grounded in reality. I don't live in “reality” most of the time. But I also love when a new project comes up and then its again time to focus.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Sometimes in a studio I am at the mercy of a photographer's iPod playlist. They get so into shooting the music becomes just background noise and you hear the same crowd friendly songs on loop for 8 hours. If I have my choice, which is usually only when I'm prepping, I choose songs with energy to get me going. I love the music my parents brought me up on which is 70's Classic Rock, The Stones, Led Zeppelin, Hendrix. (My Dad reminds me all the time that he saw Led Zeppelin live.) I still listen to my early 90's hip hop and some of the newer artists too. I can listen to Black Math by the White Stripes over and over. Never get tired of that song. I love old punk music like Bad Brains,the Misfits and The New York Dolls. That play list usually gets axed right away in the studio so I don't even try anymore. Im not much of a melancholy music girl. I need energy. I have a music client called French Horn Rebellion. I put their music in my headphones when Im drawing or gathering ideas for costumes because I want their energy to come through in the costumes.
10. Words to live by?
My mom swore a lot when giving advice but I've always refer back to it. When I'd complain to her, she'd say “get your head out of your ass and do something about it.” She was funny. Its true and to the point. Make the attempt. Other words my step-dad said me: “Control is an Illusion.” It means no matter how much you plan, life may throw you a curve, so you deal with problems as they come instead of worrying about “what if?” Time moves along and you move with it. Its up to you how you're going to spend that time.
FEATURED ARTISTS
Haley Ballard
Amber Stolec
Natalie Miller
Models:
Aaron Chisum @ Re:Quest Models
James Anthony Lê @ Major Models
Location: Rockland County Asylum
Rockland County, NY
FEATURED FASHION
skingraftdesigns.com
www.drmartens.com
www.oliverspencer.co.uk
www.woolrichwoolenmillsproduction.com
www.asafganot.com
www.americanapparel.net
www.richardchai-ny.com
www.baileyhats.com
www.johnvarvatos.com
www.earnestsewn.com
www.blauer.us
www.earnestsewn.com
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
There has always been a strong attraction to derelict places, above and beyond morbid fascination, which evoke the obvious questions. After seeing such places, and with a mixture of intuition and imagination, encourages the audience to try to figure out what is behind the sad remains of the spaces ended. Then it becomes a potential place with infinite stories, histories and memories.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
I would say the most difficult aspect is to make the team share the same idea, and for them to understand the concept running through the theme. It always changes at the moment you let different worlds get involved in something that was your personal idea. The project inevitably evolves from the original design and takes shape into a new “thing” that belongs to the band of creatives.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
I think one of the dominant mistakes beginners make is to not prepare for their project properly, and to rely on post-production to fix their photographs. As a result, it can create overworked images and often reduces the crucial lessons that a photographer can learn during the shooting process. My opinion is that you have to treat every single photo like the piece of art that it is, and try to get the best possible raw photograph.
4. How would you describe your artistic style?
I work on every single picture I produce with the same care that a painter does when painting the details on their canvas, so I would say that my style is very pictorial, I guess that makes me a frustrated painter!
5. Do you prefer to be behind the camera or in front of it?
I find it very hard to be in front of the camera, so I will always try to be behind it, although if someone needs my help with a project that involves me being in their picture, I will never say no.
6. What is your greatest weakness; your greatest strength?
I think my greatest strength is that I am a perfectionist, therefore I always put my all into every project I do. However, as a result I tend to over prepare, forgetting that my creative intuition always works on my side. My greatest weakness is that I can waste time worrying over the most stupid details, I never think there are any stupid details!
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
I guess fashion and beauty editorials are seen differently by different people. Some do not realise the hard work that is involved, not just for the people that participate in the work but also all the experience and knowledge required to create beautiful pictures that are able to speak in the context of fashion.
8. What is your secret to keeping a happy balanced life while following your passion?
I think following my passion is what’s keeping me happy and balanced.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
I try to play music according to the work I am doing. Hopefully then the songs and the artists I listen to, help to develop my projects and lead to new ideas and creative directions.
10. Words to live by?
Try to do everything you do with passion and keep going.
FEATURED ARTISTS
IGNACIO IRISARRI
ROSIE HOLSWORTH
SHARNA NEWTON
MODEL / AIDAN DEEGAN
FEATURED FASHION
http://www.frenchconnection.com/
FEATURED ILLUSTRATOR
BERTO MARTINEZ
http://bertomartinez.blogspot.com/
FEATURED FASHION
http://www.kriziarobustella.com/
FEATURED ILLUSTRATOR
NATASHA SHALOSHVLLI
http://www.shaloshvili.com/108180/works
BIO
Natasha Shaloshvili is an illustrator.
She received Master degree in Architecture, but found herself in illustration. Natasha loves to draw fashion, she's fashion addicted kind of. Drawing, not buying. Of course...
Her main advantage is emotional and dinamyc style, which viewers appreciate a lot.
Natalia has a lot of experience working in advertising, print, editorial. Her works were presented in fashion magazines, on corporate websites, outdoor ads, clothing prints. Among Natalia's clients: Hugo, Dreambox (Turkey), Facecontrol (Ukraine), Gala Magazine (France), Centrum (Ukraine). Her works are featured in several illustration agencies: Art. Lebedev (Moscow), Pic-o-matic (Russia), Moonsters (Ukraine), Kot (France).
In December 2012 she hosted an exhibition in her native city, which gained a lot of attention.
Natasha lives in Simferopol, Ukraine and currently works as a freelance illustrator. She's free to travel.
Feel free to contact.
Natasha Shaloshvili
Illustrator
natasha@shaloshvili.com
skype: natasha_shaloshvili
+38 096 383-90-28
FEATURED ILLUSTRATOR
NICOLE ELLE ROGERS
http://www.nicoleellemakeup.com/
BIO
When Nicole Rogers began her education at Pennsylvania State University studying Fine Arts in painting and drawing, she began to develop her passion and appreciation for the inner beauty in all things. After being accepted into the Visual School of Arts as a B.F.A, she was determined to visually explore and translate the human form into her own yet with the focus and discipline of being classically trained. Her attention to detail and obsession with the aspects of the face are what sparked her interests into the makeup world. As an artist she began to explore the differing types of bone structures that make up each individual and became fascinated by how the use of light and shadow could sculpt the face into a completely different form.
Art has always been the foundation that has strengthened her skills as a makeup artist, in turn leading her to Makeup Designory in New York City. After arriving in New York, Nicole found herself quickly growing as an artist, this time using people to make her art come to life. Nicole flourished with the fast paced environment of photo shoots and thrived being the Lead Makeup Artist on set. While collaborating with the photographers as well as the models Nicole demonstrated her bubbly and outgoing personality as well as people skills to come up with a cohesive look. She has worked on models from top agencies such as Wilhelmina, Major Model Management, IMAGES, MC2 and many others.
As a graduate of MUD she currently does freelance for herself doing Runway, with designers such as Stevie Boi and Malan Breton and will be featured on VH1 doing Stevie Boi’s makeup during the taping of Basket Ball Wives LA at his runway show. She also does Fashion Editorial spreads for Designer Christian Siriano and Gemma Kahng, TV Pilots, Films, Movie Posters, Weddings, and Special Events. She currently freelances at M.A.C. Cosmetics in Soho and Flatiron and plans to follow her career in makeup wherever it may lead. Whether it be to the runways of Paris, or the Vogues of Italy; the journey is limitless.