It all starts with the film „the Birds“ by Alfred Hitchcock. Inspired by my model I wanted the series to be less terrifying, less scary, a little bit more fairy, though still a little bit strange. Tasha is a very special girl with a certain look and willing to interpret your imagination of her. So we ended up with some birds having a conversation with her, slowly transforming her into one of them.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

The most important point is to have the right people in your team. The look of the model and her/his attitude is essential for the expression of your pictures. Nevertheless there is always kind of hierarchy on the set that must be accepted. We are all artist, but the idea is always the most important apart from personal taste or preferences. I´m lucky enough to work with people that trust in my imagination – or that know me good enough that the results are worth it.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

Most of them think too much. Of course moods are essential, preparation is important, but sometimes it´s just happening. If you can rely on your make up artist, your stylist, your model, you can foresay the condition and a certain level of the shoot – but sometimes it´s getting even better then ever thought. So: think simple. Especially for photographers: Use one light. If one light does not work, use a second one. If two lights does not work, use a third one etc.

4. How would you describe your artistic style?

Simple, straight, clean with some imaginative outtakes.

5. Do you prefer to be behind the camera or in front of it?

Behind the camera. Definitely.

6. What is your greatest weakness; your greatest strength?

I am horribly impatient. If I imagine one picture, it has to happen at once.

And I am always curious about everything new. Have to know it, have to see it (ß impatience).

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

A. Fashion is just superficial. Nobody needs it.

B. All models are anorexic.

C. If the model is not anorexic, he/she is dumb.

D. All photographers just want to f*ck their models.

E. Why is the mood on your pictures so sad/triste/angry/aggressive? Do you not allow your models to smile/laugh/be happy?

8. What is your secret to keeping a happy balanced life while following your passion?

There are some down-to-earth and not-into-fashion friends apart from the industriy who do not care about what I am doing. And finally my dog always reminds me of the most important things: feeding, sleeping, sometimes chasing a ball.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

Depends on the mood I want on my pictures. Music influences a shooting a lot, so I play the music according to our set. So: everything from chilling lounge to hard rock and speed metal.

10. Words to live by?

If you can´t stand the heat, get out of the kitchen!

LETS PLAY DRESS UP!

FEATURED ARTISTS

Photography / Louiza Vick

Styling / Sarah Kinsumba

Model / Corrie Lejuwaan @ Vision Los Angeles

Makeup & Hair / Bethany Ruck

Nails / Elisa Wishan @ The Rex Agency

Location / FWD STUDIO LA

FLUID MOVEMENT

FEATURED ILLUSTRATOR

JAD BAGHDADI

https://twitter.com/jadbaghdadi
https://www.facebook.com/jad.baghdadi.5
http://instagram.com/JAAD82

MASTER PIECE

Masterpiece

There was an awe-inspiring mood of opulence in the room as Heading Out Hair and Beauty’s Creative Director, Caterina Di Biase, created her new photographic collection, ‘Masterpiece’.

A blend of renaissance art, baroque embellishment and modern punk hair throughout the images, work to create its own gallery of modern day masterpieces.

“The fashion world has been enjoying a maximalist period where baroque styling has become a fixture in our wardrobes. I felt that this would be a strong, dramatic platform to create a shoot from,” says Caterina Di Biase.

Sumptuous, brocade fabrics set the scene for this exuberant shoot; starting with the soft, pale blue, tie-dyed bob. This technique was achieved by tying bands along sections of the hair and painting the colour between them. Another soft style also featured in the collection is the very modern, pixie cut. The top of the hairline was over directed back in this cut to keep length in the front section.

A sharp, angular, punk balayage bob with an emphasis on its shape, vintage green colour and texture can be seen in the collection. Yet, another contrasting image depicts a beautiful, raw, ‘chewy’ textured, modern bob with a heavy fringe and a short textured crown. This appetising texture was created to compliment its pastel pink colour. Another image also depicts this chewy, chiseled technique in a deep violet palette.

Hair Director Di Biase said, “I incorporated the new neon trend into this shoot by working with electric lime hair that had a strong, glam rock element fused with an elegant styling aesthetic.”

Photographer, Andrew O’Toole described the shoot as “a very powerful, masterful and decadent shoot.”

FEATURED ARTISTS

Hair Director – Caterina Di Biase for Heading Out Hair and Beauty Australia

Photographer – Andrew O’Toole

Make Up Artist – Kylie O’Toole

Stylist – Andrew Zumbo

SUPER FREAK!

SUPER FREAK

a collection by Maria Unali Inspired by the idea of highly stylized superheroes the line is blurred between action and fantasy, a world is created which is highly synthetic and hyper-real. With a particular focus on the concept of the female superhero, this collection celebrates girls that kick butt- literally. Like images jumping out of the pages of a comic book, there is an exaggerated pop-culture/Americana feel, with touches of the superhero living in suburbia, making their way through day to day modern life- think Hit Girl, Sucker Punch and Sin City. The story is about these girls. These superhero girlfriends taking on the world, connected and alive. They are universal, strong and fighting for what they believe is right. Colour is the key component. A key progression from the story itself- the hair colour needed to POP, the perfect contrast to the vinyl, high shine costumes and over saturated backgrounds. They are vibrant, drenched and bold, almost block painted like the panels in a comic strip. The styling is sharp, defined and could never be accused of sitting on the fence.

FEATURED ARTISTS

Hair and Styling by Maria Unali

Photography by Andrew OʼToole

Styling by Emma Cotteril

Make Up by Kylie OʼToole

FEMININE NOIR

FEATURED ARTISTS

Peter Orré

http://www.peterorre.com/

Dieudonnee @ HMS amsterdam

http://www.hmsamsterdam.nl/

Alexandra Leijs @ HMS amsterdam

http://www.hmsamsterdam.nl/

Sanny @ de Boekers

http://www.deboekers.nl/home.html

AIMER LES' FLEURS

FEATURED ARTISTS

Louise Smit

www.louise-smit.com

Instagram: @louisesmit

Facebook: https://www.facebook.com/louisesmitphotographer

Lilli Tronc Robinson @ Dally’s

http://www.dallysmodels.com

Ashleigh Kelly @ Arc Creative

www.arccreative.com.au

Instagram: @ashleighkelly

Facebook: https://www.facebook.com/ashleighkellyfashionstylist

Hair/Makup / Erin Bigg @ Arc Creative

www .arccreative.com.au

Instagram: @erinbigg

Also has her own makeup label: @erinbiggcos

Facebook: https://www.facebook.com/erinbiggmakeup

FEATURED FASHION

http://www.garthcook.com.au

http://www.pomspoms.com.au

http://www.lambertdesigns.co

http://www.celestetesoriero.com

http://www.manningcartell.com.au

http://maryons.com.au

http://www.americanapparel.net

http://www.shakuhachi.net

http://www.lackofcolor.com.au

http://isobelbadin.com

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

I work closely with the stylist, and we’re constantly researching and looking for new and amazing concepts to shoot. Being Spring/Summer (Australia), we wanted to create a shoot appropriate for this.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team ?

I have worked with this team for a few years now and fully trust their own creative vision and they understand my own. We’re also very comfortable with each other, which creates an awesome and inspiring atmosphere to work in.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

I don't believe you can make mistakes. Experience comes with trial and error, collaborating with other creatives in the industry, getting out of your comfort zone and ALWAYS shooting. Never stop. However comparison can destroy you. Never compare. Use it as fuel to inspire.

4.How would you describe your artistic style?

Clean. Images that illustrate elegance and simplicity, I also have a strong love for detail.

5.Do you prefer to be behind the camera or in front of it?

Obviously behind. I’m extremely camera shy & overly critical on myself.

6.What is your greatest weakness; your greatest strength?

My strength and weaknesses are the same. I get over my work too quickly and look back asking myself, “What was I thinking?” But I then move on to bigger and better ideas. Perseverance and people skills are my also strengths. I’m also quite easy going so I get the job done without stress.

7.What misconceptions do you think outsiders have about fashion and beauty editorials?

As a whole, there is a lot of criticism in the fashion and beauty industry. People look at an image without realising the time and effort involved - it’s more than just a click of a button. People’s negativity often creates a lack of appreciation, failing to see the art in it.

8.What is your secret to keeping a happy balanced life while following your passion?

I need to learn to ‘switch off’. I try not to let my work life interfere with my personal. Exercise is good too.

9.Music feeds the soul and often motivates. What music are you playing while you are shooting?

I listen to mood lifting music whilst shooting – gets the team going too. Whilst editing I turn it down a notch.

10.Words to live by?

I look up to my dad, and from a young age he has always told me that ‘fortune favours the brave’. You can’t sit around waiting for something remarkable to happen, you make your own luck.

BOUND TO YOU

FEATURED ARTISTS

BILLY WINTERS

www.billywinters.com

AUTUMN ADAMME

www.darkgarden.com

CHRISTIAN ALVAREZ @ VincentLongo

www.christianalvarezmua.com

STEVE ELIAS @ ClouteirRemix

www.steveelias.com

HALEY @ CastImages

www.castimages.com

FEATURED FASHION

w ww.darkgarden.com

www.dollymopdesigns.com

FEATURED DESIGNER INTERVIEW

1. High fashion is always changing. How do you stay fresh and inspired?

Inspiration is everywhere. I look to the long past, I go for walks in the park to see what the flowers have to say to me. I'm thrilled that we're moving into a more feminine conscious era. It's wonderful that women are interested in having defined waists again and are embracing their femininity, but without giving up their strength.

Fashion does change, incorporating new technologies and discoveries, but there is truth to the cyclical nature of fashion trends. The 1920s inspired the 1970s. The 80s were inspired by the 50s. I guess I'm lucky in that I have a deep appreciation for all of it.

2. What textures do love to work with?

I adore silk satin and chiffon - they are air and water made more permanent, and on the other end of the spectrum, I really like working with leather, especially combining it with the rich textures of silk and wool.

3. What are your words of wisdom or advice that you have been given that has helped you most?

"Don't try to do everything yourself" Learning to trust others to do their jobs well has been one of my greatest challenges, but it is what has helped me keep my company together and moving forward through thick and thin.

4. Anyone mentor you? And what was the most valuable lesson they taught you?

Yes, early on a dear friend told me to learn from her mistakes and to not work so hard that I exhausted myself too soon. I started my company when I was 18 and loved to work all night - I still do - but I don't do it very often, because burn-out is a genuine danger, especially for creatives.

5. How do you keep your style ahead of the game?

I stay true to my own aesthetic - it's often clear when people are trying to stay on trend (whether or not it's a trend they themselves like).It's also incredibly important to be active in the world and know what's going on, or my work won't be relevant.

6. What have you learned of most value with your experiences as a designer?

I am still learning to recognize what is a genuine opportunity, and what is an opportunity for someone else to take advantage of my hard work and talent. I'm overly generous and have to be careful to not give too much of myself away.

7. What's the design process like for you?

For me, design inspiration usually begins with fabric. Shopping for fabric is completely exhilarating but exhausting because every new piece of material speaks to me of what it wants to be, and my imagination goes wild.

I often get to collaborate on design because at Dark Garden we do so much custom work. This is the most satisfying part of my work, because I love helping people see their dreams become real.

8. Describe your personal style?

Timeless and classic, with an edge

9. What sparked your passion for design?

My family is very artistic - painters, designers, tailors, photographers, seamstresses, sculptors... I've always been fascinated by the process of bringing flat fabric into 3 dimensional garments and I love seeing the transformative properties of fashion. There's a reason they say clothes make the man - and it's not just about clothes being status symbols - it's that beautiful clothes actually change how we feel about ourselves. This is even more apparent with corsetry - not only does it shape the figure, but improves the posture, which then leads to feeling more confident - the wearer feels it, as does the observer.

10. How did you build your career? (Steps, milestones, etc.)

I built my career very gradually, first making custom clothing out of my home, then moved towards historical costume which led to corsetry, which I have a special affinity for. Soon I had dedicated clients all over the world, at a time when corsets were unique and hard to find. Eventually my business moved to Hayes Valley where we opened our store, which has been there since 1997. I started making corsets for Dita von Teese in 1996, and she inspired a whole new crop of people to try out corsetry. A few years later I started working with a stylist in Hollywood and made several corsets for celebrities for TV and red carpet. We continue to be one of the best places to get a corset in the world and will always strive to offer the highest quality combined with style, excellent fit and surprising comfort.

11. What would readers find most surprising about you?

The only other career path I ever considered was joining the circus. The combination of strength and grace required inspires me as much as design.

12. Words to live by?

Always choose kindness over cruelty, cruelty kills the spirit and kindness helps it grow.

STAR CITIZEN

FEATURED ARTISTS

Jus Vun

www.jusvun.com

http://www.facebook.com/jusvunphoto

Benoit Bouisset @ L’Homme de Nathalie Paris

http://www.nathalie-models.com

https://www.facebook.com/nathaliemodels

Anna Rakel Ólafsdóttir

www.annarakel.com

Kenji Noma

http://kensuke2plus.tumblr.com

Iyan Xavier

http://www.iyanxavier.com

FEATURED FASHION

http://kluyskens.fr

https://mykita.com/mylon

http://www.marclebihan.fr

http://www.annarakel.com

http://www.houseofholland.co.uk

https://www.g-star.com

http://mykitadamirdoma.com

http://www.cazal-eyewear.com

http://www.jeanpaulgaultier.com

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience? I have always been a fan of space sci-fi genre, be it movies or video games, so “Star Citizen” coming to fruition was a no-brainer. Currently, we are living in extraordinary times due to the exponential advances in technology and I really hope in our lifetimes, ordinary citizens will be able to venture into space. After watching interviews from the likes of Space-X entrepreneur Elon Musk and physicist Michio Kaku, I wanted to bring together a collection of clothing which is other-worldly and futuristic. When I approached designer and stylist Anna Rakel about the idea, she showed a lot of enthusiasm and I trusted her with bringing together a great mix of young designers who graduated from Insituto Marangoni, Mod’Art International and Atelier Chardon Savard while combining accessories from some of my favourite labels such as Damir Doma and Mykita. I wanted to do an editorial with the trademark Damir Doma sunglasses and I am extremely glad Anna was able to get her hands on them. She is a great designer herself and together with the eclectic mix of clothing she was able to pull, it definitely completed the look we wanted for this series.

2.What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

It’s never easy to put together a team but more often than not, I work with the same few makeup artists or hairstylists so we have a good understanding of how we work already. I often discuss the choice of model(s) with the stylist after getting a selection from a modeling agency. This is not only important aesthetically but also enables the stylist to get the right fitting. The assistant is the glue guy so I need a communicative and reliable person with a good sense of humor to keep the team calm and collected so we can work together with a positive vibe.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

To do your best to prepare for a shoot and be prepared for the worst on the day of the shoot.

4. How would you describe your artistic style?

I’ve been told I have a somewhat dark and moody style but I think it is a combination of documentary, cinematic, wabi-sabi, yūgen and sensualism. I was inspired by legends such as Helmut Newton, Daido Moriyama, Ridley Scott, Nobuyoshi Araki & Wong Kar Wai but this list is not exhaustive. More contemporary fashion photographers like Greg Kadel, Wing Shya, Peter Lindbergh and Steven Klein has also influenced my work in some shape or form.

5. Do you prefer to be behind the camera or in front of it?

I wasn't born a model so…

6. What is your greatest weakness; your greatest strength?

Weakness: Staying organized & Over-analyzing. Strength: Perseverance.

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

When I was on the outside looking in, I thought the world of Fashion and Beauty was a superficial one. Now that I am beginning to delve into this Universe, I find it to the contrary. Working with a team of highly intelligent and creative people including all the stylists and models also mean weeks and sometimes months of pre-production, location scouting, communication and planning and after the shoot, editing and retouching. It is not as glamorous as people think but in the end the results speak and while we may not be rewarded financially in the short-run, we are rewarded intrinsically.

8. What is your secret to keeping a happy balanced life while following your passion?

The greatest pleasure in life is following your passion but don’t forget about your friends and family.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

I love somber and melancholic moods and I am a fan of Jazz and Bossa nova. However, this may not always suit the mood of a shoot. So it really depends. Anything from R&B & Soul, House & Techno to Rock & Alternative in order to hypnotize the team.

10. Words to live by?

I took it for granted at the time but when I was 9 years old, my parents made a selfless sacrifice to leave our motherland, their family and their jobs so we could have better opportunities in Australia. When we left for good, my older cousin gave me a letter and it simply read, “Struggle for Success.” I will never forget these words. I want to give a special thanks to my family for all their support being away from home for the past 7 years, while living in Tokyo and now living in Paris. It is always an adventure to take oneself out of the comfort zone. I want to make them proud for supporting and believing in me when I quit my corporate job back then but I know I have a long way to go in this industry. This is just the beginning for me.

GYPSY ROSE

FEATURED ARTISTS

Jay Perez

www.jperezphoto.com

stylist / Miguel Martinez

stylist’s assistant / Angela Romero

hair / Gaby Fischer

Keke Vasquez @ LOOK artists agency

www.kekevsquez.com

model / Lea Celine @ LOOK MODEL MANAGEMENT

FEATURED FASHION

www.maje.com

www.zara.com

www.drmartens.com

www.brandymelvilleusa.com

us.topshop.com

us.allsaints.com

www.jeffreycampbellshoes.com

www.bcbg.com

www.equipmentfr.com

www.freepeople.com

www.blanknyc.com

FEATURED PHOTOGRAPHER INTERVIEW

1.How does this collection speak to you? How did it come about? What did you want this to say to your audience?

I wanted to shoot a grunge story for a long time. It was a period I lived through, but wasn't entirely cognizant of, and it inspires me the most from a fashion standpoint. I wanted to differentiate it from other similarly themed editorials by making it a satire of teen femininity, and giving it a sense of sarcasm and deadpan humor. I basically just wanted it to come off like Daria was behind the camera, shooting an editorial.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

Like a lot of people, I most often try to work with those who I’m familiar with, who I already know that I work well with and can depend on. The only sometimes unpredictable component of a shoot, I feel, is the model(s) and their capabilities. We lucked out in this case, and were able to work with a model (Lea) who channeled everything we envisioned so effortlessly and intuitively.

3.As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

Focusing on fashion for the sake of fashion, and not using one’s head. Great garments and smart styling are for sure an important part of a good story, but as far as I’m concerned, fashion editorial is less about fashion, and more about feeling. Have something interesting to communicate.

4.How would you describe your artistic style?

Pessimistic and weird, and very story driven. It’s difficult for me to shoot without some kind of pre-imagined back-story, or a solid concept or idea as my base.

5.Do you prefer to be behind the camera or in front of it?

Behind, of course. Unless I’m with non-photographer or fashion friends. In that case, in front of it, because I know I can out-pose all of them!

6.What is your greatest weakness; your greatest strength?

Location vs. studio. I enjoy shooting on location, and an interesting spot can inspire a whole story, but I still sometimes feel a slight sense of intimidation that comes from a lack of total control while on location. My greatest strength is my mind, my ability to conceptualize, and to take ideas and twist and shape them to fit my voice.

7.What misconceptions do you think outsiders have about fashion and beauty editorials?

That modeling is the simplest job ever, when in fact it takes a good amount of charisma, imagination and improvisational skill to create truly special pictures. And that fashion photographers are outlandish and bombastic and constantly screaming “WORK WITH ME GURL!!!”

8.What is your secret to keeping a happy balanced life while following your passion?

Be emotionally resilient. Learn to cope with rejection and remain relatively unfazed by it, but at the same time take criticism to heart and use it to your benefit. Also stay humble, and constantly willing to listen and learn.

9.Music feeds the soul and often motivates. What music are you playing while you are shooting?

Making personalized playlists is my possibly my favorite part of every shoot, other than actually shooting. Music is a huge part of my process and helps me to form ideas. The soundtrack of this story was a blend of old and new, and loaded with a lot of outspoken, unapologetic female artists. Garbage, Hole, Fiona Apple, Bikini Kill, Peaches, Sneaker Pimps, etc, etc.

10.Words to live by?

“If you can’t laugh at yourself, life’s gonna seem a whole lot longer than you’d like.” -(Oscar winning) Natalie Portman, in Garden State.

THE END AND THE BEGINNING

FEATURED ARTISTS

Maddalena Scutigliani

www.maddalenascutigliani.it

All clothing and styling by Claudia Danna

www.claudiadanna.com

Margarita Babina @ Q Models

www.qmodels.com

Make up and hair / Lucia Piccolo

Assistants Francesco Assi, Simone Margottini

FEATURED DESIGNER INTERVIEW

1. High fashion is always changing. How do you stay fresh and inspired? Personally, I don’t try fashion into fashion but I prefer to

range. My best source of inspiration is nature and I think that a walk in the wood is a real full immersion of ideas and intuitions. As an

alternative, I attach much importance to nature documentaries. I am convinced that everybody has a nostalgic instinct towards an

essential life, a reminder that drives us to go back to interpret life in the nature that created us; I consider this a trend, and it is the

message that lies behind my work.

2. What textures do love to work with? I prefer both the skin and the synthetic materials, so imitation leather, plastic and rubber

filaments. I love working these materials especially for decorative applications: it is a bit the “leitmotiv” of my style.

3. What are your words of wisdom or advice that you have been given that has helped you most? I was useful to learn to develop

a work experimenting, working day after day without making goals. When I start the construction of a suit, I presuppose that the sketch

is the starting point, not the final one. It helps me to assemble ideas, but the implementation is something else, and often the ideas have

to be rearranged and changed. Then comes a day when I simply understand that the dress is finished.

4. Anyone mentor you? And what was the most valuable lesson they taught you? I follow in detail Alexander McQueen’s

creations, first as an artist than a stylist; he broadens my horizons, I would recommend everyone to do it. His mental approach helped

me to gain a different method with my work and it is also poured out into all my daily things. I could never claim to have fully understood

his ideas and his point of view, but his attitude transmits me something positive that helped me to grow in terms of production.

5. How do you keep your style ahead of the game? To anticipate has never been one of my goals. I think it is a matter of

spontaneous insights, I think that to feel free is the right requirement to conceive satisfactory ideas. I simply imagine a dress wears by

women who reflect my aesthetic ideal, and I like most to dare with details. Then I choose to take a break for a few days, I think about it

and I decide if the intuition convinces me at all: it is a kind of ritual.

6. What have you learned of most value with your experiences as a designer? Respect for others' ideas. There are many

conceptions of beauty, often very different from our own. For designers, or a creative work in general, it is important to explore and to try

to understand even what seems incomprehensible or seemingly meaningless. I love wearing clothes of any kind and style.

7. What's the design process like for you? The process I like most is the phase of the embroidery. I learned to embroider several

years ago by my aunt, who has an antique embroidery workshop in Rome. The embroidery is one of the last phases of the outfit where

it begins to show in its final form and gives already the first satisfactions. From my point of view, it has a decisive influence, it can

change the entire look of a dress. So, when I start to embroider, I feel excited about what I could do and fulfilled on a creative level.

8. Describe your personal style? I like every collection has a story to tell, it is the soul of my clothes. I am inspired by forms found in

nature and the colored combinations of animals, from classical mythology, from the esoteric symbolism, from the past and present

cultures. In terms of materials, my clothes are identifiable by the use of hard materials and, above all, of the filaments of rubber. I placed

them one by one interlocking, like a mosaic, I want to give the idea of a protective armor but, at the same time, of a decoration. I want to

reveal the ethereal femininity, but a bit detached and "extraneous", very pure. Through my work I would like to go beyond the standard

concepts of beauty and to find to touch the dark and intimate feelings of those who observe it.

9. What sparked your passion for design? I've always been attracted to art in general. When I was little I drew a lot and when I was a

teenager I learned to paint. In the meanwhile, my interest in fashion increased, so I learned to embroider, and the more I perfected the

technique, the more it gave me great satisfaction. At first it was born as a pastime, but at 19 years I embroidered clothes for famous

cinema and fashion’s labels, so I decided to take this route, even if it is only at the beginning but it gave me a lot of satisfaction and it

makes me feel very gratified.

10. How did you build your career? (Steps, milestones, etc.) I can not claim to built my career yet. For now I'm happy to have

obtained important results: last year I won an Italian swimwear contest designed by Fendi and the Italian Fashion Chamber, and, with

the same collection, I was one of the finalists for the “Muuse Fashion Award x Vogue Talents”. This year I won the prize “Altieri” as best

talented designers during the event “Altaroma Alta Moda”. Now I have several projects ongoing, the most important is my next collection

that will model at Altaroma in 2014. But I can not say anything else, I look to the future and keep my fingers crossed!

11. What would readers find most surprising about you? Undoubtedly, the fact that I do not try to meet the tastes of those who are

interested in fashion, but I propose my own, that does not have to be interpreted necessarily but only to convey subtle feelings and

arouse curiosity and attention.

12. Words to live by? The quickest way to close a door on reality is buried in details. (For better or for worse, I add!).

COME INTO MY WORLD

FEATURED ARTISTS

FRANK BERLIN

WWW.FRANKBERLINPHOTO.COM

NATALYA EGOROVA

WWW.NATALYAEGOROVA.COM

VICTOR NOBLE WWW.VICTOR-NOBLE.NET

OXENA @ FORD MODELS

fordmodels.com

FEATURED DESIGNER

NATALYA EGOROVA

WWW.NATALYAEGOROVA.COM

FEATURED DESIGNER INTERVIEW

1. High Fashion always changing. How do you stay fresh and inspired?

Staying awake and looking around, science is a good way to stay inspired

2. What textures do you like to work with?

Silks and tasmanian wool for the moment to enhance a sensation of second skin.

3. What are your words of wisdom or advice that you have been given that has helped you most?

Keep calm, stay determined and enjoy what you are doing.

4. Anyone mentor you? And what were the most valuable lessons they taught you?

Once as intern I always had to run and get Khiels product for my boss. 1 lesson learned: to start my own (fashion) brand

5. How do you keep your style ahead of game?

I am always curious

6. What have you learned of most value with your experiences as a designer?

Everyday is valued experience and brings something new

7. What’s the design process for you?

The process is simple, research/ inspiration and then design. Imagination is always the most important for me and then comes the technique.

8. Describe your personal style?

Simple

9. What sparked your passion for design?

I started to draw at 5 years old and then gravitated into design

10. How did you build your career? (Steps, milestones, etc.)

I still have lots of steps and milestones but so far working hard and using my talent opened a lot of good doors.

ESCAPADE

FEATURED ARTISTS

PHOTOGRAPHER / MARTIAL LENOIR

STYLIST / MARIE REVELUT

MAKEUP AND HAIR / FOXY CHRIS

MODEL / MADALINA @ MAJOR PARIS

NATURALLY DIVINE

FEATURED ARTISTS

Mario Miotti

@MarioMiotti

www.mariomiotti.com

Rudy Reed

@edgyfashionguy

http://www.fashionforwardmen.com

Tara Lauren using Makeup Forever Cosmetics

@TaraLauren_

www.taralauren.com

Iana @ Major Models NY

http://www.majormodel.com/

FEATURED FASHION

http://anveglosa.com/

http://www.sabrinadehoff.com/

http://daniellakallmeyer.com/

http://www.true-royal.it/

http://www.bjorgjewellery.com/

www.mordekai.com

Mariomiotti.com Page 3 of 3

http://www.avec-moderation.com/

www.mandarinandgeneral.com

http://www.31philliplim.com/

http://heikejarick.com/

http://www.rh-the-label.com/

http://www.thefryecompany.com/

http://www.henrikvibskov.com/

http://www.whatgoesaroundnyc.com/

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

We feature the pants from True Royal a lot in this editorial. I find them extremely beautiful and if you saw them up close, you would know what I mean. They have so much detail and quality about them that every woman should own a pair. Overall we wanted to suggest that being comfortable in everyday life is very important and all these outfits do just that, they are as comfortable as one would like, in any situation, but are also very stylish and striking to look at.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

The most difficult aspect is to have them all understand what the vision is, because when it grows and evolves on set, it is important to know all the artist will take in the right direction. Picking the right team then is based on the consistency of their work. When you know what an artist likes doing and where they like going with their expression, it is easier to count on them fitting with the direction of particular projects.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

The biggest mistake beginner artists make is that they think too selfishly about the work they create. All the artist on the team need to realize that it should fit into a larger discourse of fashion, style and culture. If they see this, then they will create amazing work that will reflect the times.

4. How would you describe your artistic style?

My style is about shape and form, I like clean lines and polish.

5. Do you prefer to be behind the camera or in front of it?

Definitely behind it :-) but I can throw a few smiles in front of it too lol

6. What is your greatest weakness; your greatest strength?

Weakness: allow for a lot of input from the team, doesn't always work out. Strength: adapt well to pressure and on set challenges.

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

One misconception is the perception is that we communicate an adverse representation of what normal beauty is, mostly by the retouching techniques applied to photos. Victoria Secret lined up their models, photographed them and printed it as a campaign without retouching. The ladies looks as amazing as ever. Those women work hard to look great, and they have all the blessings in that regard. Another is that people in fashion are superficial. I think there is a percentage that are, but a lot more that are well cultured, thoughtful and passionate.

8. What is your secret to keeping a happy balanced life while following your passion?

Working out (P90x, Insanity videos) lots of good food, no junk food or processed food, multivitamins and taking time to relax with friends and a drink.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

Poptron is my favorite. Electro.

10. Words to live by?

Be a good person. Believe in yourself and you can do anything you put your mind to.

METALLURGY

FEATURED ARTISTS

Daniel Luxford

www.danielluxford.com

Chantelle @ CHADWICK MODELS

www.chadwickmodels.com

Caroline Massola

www.carolinemassola.com

Fashion Editor / Elaine marshall

elainemarshall.com.au

FEATURED FASHION

Sass and Bide

http://www.sassandbide.com

Lisa Marie Fernandez available at Stylerunner

Story by Tang

storybytang.com

Caslazur

http://www.caslazur.com

Amber Sceats available at the Dark Horse

The Dark Horse

http://www.thedarkhorse.com.au

Christina Exie

http://www.christinaexie.com

Three floor fashion

http://threefloorfashion.com

Hunt No More

http://huntnomore.com.au

Bonds

http://www.bonds.com.au

LadyFox Accessories

http://ladyfox.com.au/shop/

AQAQ

http://www.aqaq.com/home

Scene fashion and lifestyle

+613 9004 1310

Billini

http://www.billini.com

Chaser Brand

http://www.chaserbrand.com

Triangl

http://www.triangl.com.au

kiss kill

http://kisskill.com.au

Staple

http://staplethelabel.com

Jamie Ashkar

http://www.jamieashkar.com.au

Three floor

http://threefloorfashion.com

FEATURED WARDROBE STYLIST INTERVIEW

1.How does this collection speak to you? How did it come about? What

did you want this to say to your audience?

This shoot came together organically (and to be honest it was quite last minute!) I just wanted to do a beautiful shoot with a beautiful girl and lots of beautiful metallic pieces. despite the bling I wanted it to have some rawness/ simplicity to it.

2.What do you find to be the most difficult when bringing a team of

artists together to create a cohesive look? How do you pick the right

team?

I guess the most important thing to keep in mind when bringing together a team of artists is that there is an element of cohesiveness with all of the artists styles. I think it is important to have like minded artists on set otherwise you are destined for disaster. I like working with artists whose work I know and love. also recommendation by other artists I love and respect.

3. As an editorial artist, what do you feel is one of the biggest mistakes

beginners tend to make?

I think beginners tend to over do it. Over style it. over shoot it. I think they do not yet know that sometimes it can be simple!

4. How would you describe your artistic style?

my artistic style is constantly evolving but I guess there are always underlying tones. I hate the words raw and edgy to describe things… but the true essence of my styling always has some edge to it.

5. How do you go about picking the right pieces for the editorial?

Intuition!

6. What is your greatest weakness; your greatest strength?

Being a perfectionist and being a perfectionist.

7. What misconceptions do you think outsiders have about fashion /

beauty editorials and the business of styling?

That it is always glamorous!

8.What is your secret to keeping a happy balanced life while following

your passion?

I think to really structure your time well time to work time to play time to yoga!

9.Words to live by?

#PLURNT peace, love , unity, respect, now twerk!

MINIMALISM

FEATURED ARTISTS

Gwen Rodgers

www.gwenrodgers.com/

Tokyo @ Tokyo SF Agency

www.tokyosf.com/tokyosf-agency

Pauline Montupet

www.PaulineMontupet.com

Lea Celine @ Look Model Management

FEATURED WARDROBE STYLIST INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

Lately I have been really into stripping things down and keeping things minimal. With this shoot I wanted to convey an easy minimal attitude. A girl that doesn't try to hard, but just looks effortlessly cool

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look?

How do you pick the right team? I think finding the right team is very important. I had a concept for the wardrobe and art direction for this shoot and had to find people that would be into the look. You can have the right clothes and the right photographer but if the hair and make up or someone else is on another page your not going to end up with a good final product.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

As an artist it’s easy to get lost in your work. Sometimes you get really into your concept or your styling you loose perspective. You need to take a step back and look at your work and ask yourself I like this outfit or look but does it work with the overall shoot. Editing is always the hardest thing to do

4. How would you describe your artistic style?

I tend to like this linear and clean but with something a little off balance. For this shoot that was incorporating some sneakers and keeping the hair loose and easy as juxtaposition to the minimal black and white clothing.

5. How do you go about picking the right pieces for the editorial?

It starts with the concept, and going from there. Sometimes you may start pulling clothing and think you are going in one direction and then you see something else that could be added and you veer your path a bit. And always start with a lot and then edit. I like to go in knowing what the looks will be more or less, but you need to be able to swap and add things as you work.

6. What is your greatest weakness; your greatest strength?

I am very decisive. Which is strength and a weakness. I know what I want in a look and in a shoot, but sometimes that decisiveness can turn to stubbornness and you get too involved and attached and loose that perspective.

7. What misconceptions do you think outsiders have about fashion / beauty editorials and the business of styling?

I think people think it’s much easier than it is. When you see a pretty picture, unless your work in the business you don’t know how much is going on to make that happen. People often also think its all glitz and glamour. They are surprised how much hard labor it is… all the lugging of boxes and garment bags and being on your feet all day running around.

8. What is your secret to keeping a happy balanced life while following your passion?

I love what I do, and I am lucky that I can say that. I like the crazy life of running around on photosets, and never knowing what kind of job can come up. It’s easy to get wrapped up and busy with the “money” jobs that may not be the most artistically challenging, and you have to make time to do things that are fun and creative

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

We listened to some old 80’s and 90’s rock for this shoot. We wanted the model to feel that easy coolness of rock legends.

10. Words to live by?

Never let yourself be bored. If you’re bored that means your not exploring enough