WILD THING

FEATURED ARTISTS

Photography by Sequoia Emmanuelle
www.sequoiaemmanuelle.com
www.facebook.com/sequoiaemmanuellephotography
www.tumblr.com/blog/sequoiaemmanuelle

Styling by Ferriss Mason
http://urbnvntg.com/
https://www.facebook.com/UrbanVintage

Make-up by Ashley Joy Beck
http://www.ashleyjoybeck.com/
https://www.facebook.com/ashleyjoybeckmakeupartist

Hair by J Micheal
http://www.hairbyjmichael.com
https://www.facebook.com/hairbyjmichael

Model: Guetcha Tondreau (Wild Models Talent Agency)
http://www.wildmodelstalentagency.com

FEATURED FASHION

http://www.thulasindi.com

http://www.auroraspiritsnewyork.com

http://www.shiangnewyork.com

http://www.skinsandstones.com

http://www.asos.com

FEATURED MAKEUP ARTISTS INTERVIEW

1.What do you hope your contribution to the project says to the viewers?

Any time I do a makeup I hope people see a different angle of beauty. That's the part of my work that I hope speaks loudest. When other people see it, I want them to take a moment to experience love
and hopefully realize that beauty is not just in my contribution, but everywhere around them all the time.

2.How has working with a team benefited you aside from strengthening your skills?

Working with Sequoia Emmanuelle and the rest of the team always pushes me to go further and do my best. Sequoia has such good creative input. I get better every time I shoot with her and the rest
of the team.

3.What is some good advice for Makeup Artists striving to work in this industry?

Just keep on keepin' on. It takes a while to build a solid foundation. Experience is invaluable, so get that before you start expecting money and notoriety. Work for free, but be smart about it. Do
projects that really resonate with your vibration. Search out other like minded artists to collaborate. If makeup artistry is your biggest passion in life, just stay positive and never give up.

4.What do you find to be the most rewarding and difficult when working with a team of artists to meet a common look?

The most rewarding part of working with other artists is seeing how everything comes together like magic. You really can see The Creator's hand in a collaboration because the final product generally
looks as if one person, one mind, painted the whole thing. That's the crazy part. The difficult part is more obvious. We are essentially separate creators even though we are all connected. When you
feel the separation more than the connectedness, that can get in the way of creating the ultimate alchemy. You must relax your gaze and melt your vision with the other collaborators to feel the
oneness of the final product come to fruition.

5.How do you plan for the unexpected?

To plan for the unexpected I always overpack my kit. I have a huge selection of different colored cosmetics, lashes and even nail products in my kit at all times. I always want to be prepared for
anything and everything.

6.What do you feel is a common mistake Makeup Artists make?

A common mistake some makeup artists make is not taking each individual face separately. What I mean by that is not being fully present with the subject you are working on. Many makeup artists
get into routines and forget that every face is unique. Each subject requires your full attention when assessing what you will do to it to bring out that person's unique beauty.

7.What advanced classes have you taken that you feel has helped you the most?

I attended MUD (Makeup Designory) in Burbank in 2008. I was already 5 years into my career as a makeup artist at that time but I had just moved to LA and I needed a little help getting started in that
industry. MUD put me in contact with a starter network and gave me the tools/education I needed to take my craft to the next level.

8.What do you say to those who don’t feel education is important throughout their career?

I will never stop learning but I don't need formal education to teach me. I can teach myself and so can you! Being an avid observer of the world around me and being open to learn from everyone and
anyone, I am able to pick up lots of tips and tricks all the time.

9.How do you keep your style fresh?

Experiment! That's why I still do trade shoots and I will never stop. I love to try new things. I go with whatever my minds eye sees. "See it, do it" is a rule that's never steered me wrong.

10.What would you say you have learned of most value through your experiences as a Makeup Artist?

Makeup can heal. If you allow it, like anything else in this magical world, it has the power to become a shamanic tool. I learn more and more about how it heals every day, with color, feeling, attention
and intuition.

11.How would you describe your style?

Free yet fine-tuned. I like to play as much as possible with everything (and everyone) in my life. I like to push it as weird as possible while still being beautiful. It is at the edge of that boundary where I
feel the most tingly excited feelings bubble up and manifest into the art.

12.How did you get your start in the editorial world? How hard or easy was it for you to build your career?

My work has always been editorial in nature. Even while in school, stories of goddesses and angels and spirits swam through my mind into my hand and onto the faces and bodies I chose for
canvases. I have a huge imagination (everyone does). I listen to it and allow it to shape what I do so a story can be expressed. We are all writing our own realities. It was an obvious move to take
those stories and submit them to magazines so I could share my vision with as many people as possible. It has been hard and easy and neither all at the same time to build this thing we call "my
career" and it is still building. Difficulty is just a matter of perspective. I am enjoying the journey so I am always succeeding.

13.What has been the most amazing opportunity you have had in this industry so far?

Working with Cirque du Soleil and the band Empire of the Sun have both brought me so much joy, notoriety and opportunity that it is hard to pick one over the other. I am very grateful to those two
entities, as well as all the opportunities I have had to collaborate with the epic photographer Sequoia Emmanuelle.

14.What colors are you in love with right now?

I love all colors. I cannot pick any over the others. But currently, I am vibing with neons and metallics, especially in tandem. They are so vibrational I can't help but play with them constantly, especially
in my sketching and drawing.

15.What inspires you?

I love patterns and bold colors and shapes. That and the amazing personalities of all the bodies I get to touch.

16.Next BIG goal?

Right now, I have a few. I'd like to have my work in more magazines that can be bought on newsstands. I'd also love to have more fine art work in galleries. Another current goal is to develop my
healing face paint skills and spread the news that face and body paint can be done by everyone to connect with and heal your fellow humans. If you get into the joy of painting you will discover new
ways to harness your divine nature of healing and ability to bring out aspects of your self and other people's personalities. Transformation is happening all the time to all of us. Let's get involved and be
conscious of the opportunity to play with each other in every moment.

LA FEMME FORTE

FEATURED ARTISTS

Photographer Liz Rosa
http://www.lizrosaphoto.ca

Make-‐up Vanessa Mills
VMMA MAKEUP ARTISTRY SCHOOL & STUDIO
http://www.vanessamills.com

Hair & Nails
Stephanie Daon

Model Shereen @ LUXE Model Management
http://www.luxemodels.ca/women/shereen/index.html

FEATURED MAKEUP ARTISTS INTERVIEW

1. What do you hope your contribution to the project says to the viewers?

I hope that viewers will enjoy the beauty of the woman. The makeup, hair, nails and how the model is directed is so breathtaking.

2. How has working with a team benefited you aside from strengthening your skills?

It has made me even more creative in my thinking. Having the team’s energy and excitement is extremely contagious, such an amazing feeling!

3. What is some good advice for Makeup Artists striving to work in this industry?

I could easily write a long essay on this subject as I am also an owner of a private instructional makeup school (VMMA Makeup Artistry School & Studio). But since I want to keep this very short for the viewers to read… I would say the first most important part is to love what you do! Make sure to always be polite, respectful, and reliable and always keep an open mind creatively at all times.

4. What do you find to be the most rewarding and difficult when working with a team of artists to meet a common look?

I absolutely love to be part of creating any project. It’s this huge excitement of what we will collaborate together on. That feeling never goes away. I would say the most difficult part would be narrowing down each concept we all like as a team.

5. How do you plan for the unexpected?

I try to organize everything! Before I even consider working on a shoot or with a client I ask a lot of questions. It is super important to be as prepared as possible as even when you do have a good storyboard and lots of information, things always can change on a project. If it were something I wasn’t sure what my client wanted I would bring my entire kit.

6. What do you feel is a common mistake Makeup Artists make?

We all make mistakes. I like to view those mistakes as learning. If you learn from them, they are never mistakes only learning curves. If I had to say what common mistake any artist can make is not realizing that we are all in this together. There are enough of us to go around with the opportunities out there. We all have our own skills and what I call signature style. I wish we all learned more about each other not comparing or competing. Enjoy your own career, work hard, give back and don’t doubt your talents!

7. What advanced classes have you taken that you feel has helped you the most?

I’ve been in the industry for over 16 years and you never stop learning! I wouldn’t say just one person or class has helped me thus far. It is an accumulation of being self taught, then going to makeup school, working alongside Bobbi Brown’s personal makeup assistants, learning from other makeup artists to even my mother. Having a strong art background is definitely my strength. I take a lot of my methods and concepts from all types of art.

8. What do you say to those who don’t feel education is important throughout their career?

You never stop learning! And you shouldn’t stop learning from either yourself (going to the library reading art books, workshops and any makeup classes you can find in your area). I don’t believe everyone knows everything. Knowledge is power! Now a day’s it’s not just about how amazing your makeup applications are it’s how to brand yourself as an artist. Many artists don’t have that naturally in them the business part. Some schools like mine are completely geared towards this before you graduate. Taking lots of classes is not enough you need a proper business course in makeup artistry to seal the deal. We personalize ours to all our students needs. This is where the real magic happens (getting paid work and finally others seeing your makeup talents!).

9. How do you keep your style fresh?

I am always coming up with new ideas from my own imagination, colors I really like and trying to bring those two things together. I am also a huge magazine and book obsessed person. I can’t get enough of looking at what others are wearing from their makeup, hair and down to their shoes. Every little detail is that important to a makeup artist.

10. What would you say you have learned of most value through your experiences as a Makeup Artist?

There are so many great things I have learned from doing makeup professionally. The people are what drives me the most. I love seeing a woman look in the mirror after I have just completed their makeup. To see their face light up and feel so good about themselves (even when they don’t’ realize how beautiful they are naturally before makeup) makes me extremely happy! I just get a lot of happiness from my career. I would also say that meeting new people as much as I do makes you a better communicator and forces you to look at the big picture. I truly value each and every person I have had the honor to work with.

11. How would you describe your style?

My makeup style is: Clean, Fresh, Detailed and Diverse.

12. How did you get your start in the editorial world? How hard or easy was it for you to build your career?

It is a long story! (short version) I’ve always been a hard worker and have such a huge passion for what I do. I started off in theatre and fashion and a few years later I ended up in film/tv. I stayed in film/tv for about 6 years but always worked in fashion during my film days off. I built up my portfolio by networking with a lot of photographers (calling them or emailing them). From there I had built up a really big portfolio that allowed me to work with even more photographers and new clients. I wouldn’t say it was ever easy. I’ve done everything on my own but I am more proud of that then being served things that I might have not been really ready for at the beginning of my makeup career. Through all the highs and lows you really get to know yourself and how much you are willing to work even harder at.

13. What has been the most amazing opportunity you have had in this industry so far?

There are quite a few amazing opportunities that have come my way. I was given the chance to work with Ozzy Osborne for Interview Magazine a few years back. Interview contacted me directly after seeing my makeup work on my website. I was beyond excited, shocked and nervous! I was very fortunate to work with Grace Park of Hawaii Five-O. She is the most kind and natural beauty. Earlier this year I was asked by Z!NK magazine’s owner to not only be the makeup artist for their photo shoot but the producer! We shot Alexia Fast and not only did we get the full editorial but the cover too! This was my very first big magazine cover! Words cannot describe these amazing events in my life. I am always so appreciative.

14. What colors are you in love with right now?

The colours I am addicted to right now are: gold’s, silvers, whites, reds, copper and a deep blue.

15. What inspires you?

I know this sounds funny coming from a makeup artist… But, I have always found that what inspires me most is a woman without any makeup on and women that have their own style of makeup that never changes. It fascinates me.

16. Next BIG goal?

Wow! That’s a big question! I have many of them, probably too many to mention. But I will say that I hope to be working a lot more outside of Vancouver this coming year. My main focus right now is my fashion, clients and wanting to work with more celebrity clientele. One day though I want my makeup work seen on the front cover of Allure Magazine!! That to me would be the tops!

HAZE OF PURPLE

FEATURED ARTISTS

Photographer: Michael Oliveri / www.michaeloliveri.net

Michael Oliveri / @michaeloliveri

Makeup: Marine Muradyan

Marine Muradyan / @makeupbymarine

Hair: Valerie Chibukhchyan

Valerie Chibukhchyan / @hairbyvalerie

Wardrobe: Ali Levine / www.alilevinedesign.com

Ali Levine / @alilevinedesign

Model: Brigitte Florez @ KISMET MGMT

Brigitte Florez / @brigitteflorez

KISMT MGMT / @trickymaus

FEATURED FASHION

www.jajocouture.com

www.thefe.com

www.peggyli.com

www.jvalentinecatalog.com

www.dipinla.com

www.camilaxcastillo.com

www.siccouture.com

www.adolfosanchezdesigns.com

www.whiteley-hat.co.uk

FEATURED MAKEUP ARTISTS INTERVIEW

1.What do you hope your contribution to the project says to the viewers?

I want the viewers to be inspired and astonished by the art we created.

2.How has working with a team benefited you aside from strengthening your skills?

I enjoy working with talented team of artists, the feeling of seeing amazing results of a great team is a priceless feeling, but the main benefit aside from strengthening my skills is being a part of something amazing “Art”.

3.What is some good advice for Makeup Artists striving to work in this industry?

The Advice I give to Artists is never give up on your passion, when your passionate and you give your 100% it will be a success. Don’t let ego get in the way and always be humble and learn from other great artists.

4.What do you find to be the most rewarding and difficult when working with a team of artists to meet a common look?

The rewarding part of working with a team of artists is seeing the final results and knowing you were a part of something great and you’re not alone you get to celebrate with your team. The key to solving any issue you may have is communication and learning to work together and everybody putting their creative ideas or whatever the scenario may be.

5.How do you plan for the unexpected?
My kit is prepared for anything and everything and if not in my immediate kit then I have backup in my car, I have two set of brushes I have a emergency make up kit in my car which has small sizes of everything, so if I go on set and the creative director surprises me with something I didn’t know about, no problem, I will always find a way.

6.What do you feel is a common mistake Makeup Artists make?

Aside from being a great artist you need to list to what the client wants and the look they’re going for. If you work for a commercial and they need a really natural look then it’s the make up artists job execute the look they are going for even if in your creative mind you wish you did something else or if you think something is even better then what
they want

7.What advanced classes have you taken that you feel has helped you the most?

I personally haven’t taken any advanced classes but I have assisted great artists in the past that I learned a lot from, every artist has different techniques, I learned that in my field of work you are always learning so as good as everyone may think I am, I am learning new things everyday. Also I worded in retail with beauty products for 7 years, I
would say just surrounding yourself in the industry helps the most.

8.What do you say to those who don’t feel education is important throughout their career?

I would say they wont get too far, I mean I have met some great artists who were self taught but I think the odds of that is not too much education is really important because if you don’t learn the fundamentals it just causes a lot of confusion and time wasting,

9.How do you keep your style fresh?

I am always keeping my self updated, being on top of the latest beauty trends, keeping myself updated with new products that come out, which all of this is very fun for me,

10.What would you say you have learned of most value through your experiences as a Makeup Artist?
I've learned a lot throughout the journey but one of the most valuable experiences I would say is working with a great team of photographer, hairstylist, model, and stylist. Its an amazing experience having a great team, putting all your ideas together and creating something amazing.

11.How would you describe your style?

My style varies I have different days of what I am in the mood for but majority of times I would say I am very fashion savvy, I love designer brands and I love make up products anyone that knows me knows I spend a lot on make up products and clothes and shoes. I also have my bachelors in fashion marketing so iv always been into fashion and beauty
even before I decided I wanted to be a make up artist.

12.How did you get your start in the editorial world? How hard or easy was it for you to build your career?

I started to network through social media such as model mayhem, myspace, facebook, ect… I would always look for good photographers and set up shoots with them and from every good or bad shoot I would learn something, some would be great and some wouldn’t, as far as my career being built, I building it everyday, I am a perfectionist so honestly even if I am really happy about a shoot or a gig, next time I want to do better and I want bigger, I guess in other word I am always trying to challenge myself.

13.What has been the most amazing opportunity you have had in this industry so far?

one of the most fun opportunities have been traveling with my clients, recently I did flew to New York for Jennifer Lopez’s Birthday, that was definitely one of the best experiences.

14.What colors are you in love with right now?

I love neutrals, rich browns bronzys golds but it changes

15.What inspires you?
Everything inspires me I find art in everything, colors, textures, shapes , I think inspiration can come from everything you just have to visualize how you can use it to get inspired.

16.Next BIG goal?

My Next Goal is to have a BIG A- list celebrity clientele and get with a great agency who can push me in that direction.

ODE TO KLIMT

FEATURED ARTISTS

Photography: MARTINA+REEM
www.martina-reem.com
twitter: @MartinaReem
Facebook: Martina+Reem
pinterest: martinareem

Illustrations: Clint Morris
www.morclintart.com
Facebook: clint.morris.31337

Hair & Makeup: LucyAnne Botham at Lizbell: using M.A.C. Cosmetics
http://www.lucyannemakeup.com
twitter: @LizbellAgency
Facebook: lucyanneb and lizbellagency

Wardrobe Stylist: Krista Sung
www.kristasung.com
twitter: @KristaLeeSung
Facebook: kristasungstyleanddesign

Model: Aleisha Jones @ Lizbell Agency
www.lizbellagency.com
twitter: @LizbellAgency
Facebook: lizbellagency

Assistant: Robert Shano
twitter: @Robshanophoto

FEATURED FASHION

www.kandisivy.com

www.jqvancouver.com

www.vincentleecollection.daportfolio.com

www.hamidehabol.com

www.tastemakersclothing.com

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

The idea for the shoot came about after a recent trip to Europe. We were
discussing our love for Klimt and his work, which sparked the idea behind the shoot. We always look and find inspiration in art and artists around us. We wanted to collaborate with an amazing team of artists on this shoot, so we put together a creative brief with inspiration images so everyone was on the same page.
We are so drawn to the intricacy of the patterns and shapes, and the complexity of Klimt’s work. We thought we could achieve this by bringing another element into the images by incorporating illustrations. We wanted to pay homage to a brilliant artist by incorporating a bit of his style into our style.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

Honestly, bringing a team together is usually one of our favourite parts. It’s really all about bringing a concept to life with a great cohesive collaboration. We love to approach artists with a basic concept and then let them add their creative touch into the theme…it makes for much stronger work. We choose the teams we do because there is already an established trust there and we know that everyone on the team will put his/her best foot forward. We are so thankful to every person we have collaborated with and every person who has assisted us
along the way…our work is a reflection of everyone’s hard work and vision. People excel in environments where creativity flows freely…we follow our gut and instincts…there is something quite magical about a bunch of creatives coming together to tell a story through images.

3. As an editorial artist, what do you feel is one of the biggest mistakes
beginners tend to make?

As a beginner, you go through every mistake possible whether technical or creative on the path to becoming a professional. It’s an important evolution. These experiences make you stronger and better photographers and artists. Some times you need to take one step back in order to take two steps forward – It’s like a cha cha cha…
But the most important thing is to have fun and love what you do! Always put your entire heart in it. Don’t take everything and yourself so seriously! We all make mistakes and we learn from them…and then we move forward.

4. How would you describe your artistic style?

Our style blends elements of fine art into fashion stories. We really love what we do, and we think you can see it in our style. We always try to come up with new ideas and ways to look at a project...It also helps that there are two of us! Different perspectives and ideas become one…it’s a collaborative effort from the very beginning to the end.

5. Do you prefer to be behind the camera or in front of it?

Behind. Definitely.

6. What is your greatest weakness; your greatest strength?

Our greatest weakness is also our strength…we are artists that are weak when it comes to the business aspect of it. We love art and being creative and get so excited about photo shoots, but the business side…we don’t get too excited about…but we really try because one of the most important parts of being a successful photographer is to understand and excel in the business side of it.

7. What misconceptions do you think outsiders have about fashion and
beauty editorials? We are aware of the negatives and we strive to promote the positive. As artists we utilize Photoshop to enhance a stylized look we are creating. We never use Photoshop to change the physical appearance of our subjects, instead we choose to accentuate their positive attributes by using lighting and posing that flatters them. We rely on our team to bring out the best features and aspects of
that person and we work with our models to showcase their personalities.
Fashion isn’t just about the clothes…it’s the story behind the clothes and the people wearing the clothes. People become characters in the story but some of their personality always comes through. Fashion and clothing is another form of self-expression.

8. What is your secret to keeping a happy balanced life while following
your passion?

Enjoy life. It’s really too short anyways. We are so happy that we decided to follow our passion. We really appreciate it and know how lucky we are. Photography is our life.

9. Music feeds the soul and often motivates. What music are you playing
while you are shooting?

Music plays a very big role for us. It always changes depending on the mood, weather, the project, etc. We find music helps with the flow and sequence of events,,,whether shooting, editing, or just listening. We notice its effects especially while editing fine art - the kind of music totally affects the outcome and the way you edit…it could be dark, moody, happy, crazy or relaxed…While shooting, we try to play music that everyone might enjoy and that would help our model get into their creative zone. We even have a playlist on youtube that we regularly update and enjoy editing to….we are kinda nerds that way.

10. Words to live by?

Live. Smile more. Treat others the way you would like to be treated… karma always comes full circle. And most importantly, believe in yourself… We heard a quote the other day that reminds us to maintain our drive and to just keep moving forward - ”The window of opportunity does not close until you close it.”

BIRD OF PARADISE

FEATURED ARTISTS

Photographer: Dorit Thies

www.doritthies.com

https://twitter.com/doritthies

https://www.facebook.com/dorit.thies.photography

Photo Assistant: James Bailey

Make up artist: Garret Gervais for Opus Beauty using Kevyn Aucoin Beauty

http://www.opusbeauty.com/make-up/garret-gervais/portfolio-1/location:los_angeles

https://www.facebook.com/garret.gervais

Nail artist: Michelle Saunders for Celestine Agency using Essie

http://www.celestineagency.com/nail-technician/michelle-saunders

https://www.facebook.com/michelle.saundersjames

Models: Chebo for Nous Models

http://www.nousmodels.com/portfolio.aspx?nav=1&subid=10460&mainsubid=10460&modelid=616604&a=20

Faith Picozzi for Nous Models

http://www.nousmodels.com/portfolio.aspx?nav=1&subid=10460&mainsubid=10460&modelid=621693&a=25

FEATURED MAKEUP ARTIST INTERVIEW

1. What do you hope your contribution to the project says to the viewer?

Makeup is the real star of this story and I hope people see how exciting and creatively fulfilling it is to have the freedom to experiment and not be bound by using makeup as we normally think of it. When beauty photographer Dorit Thies asked me to work with her on this layout shoot for upcoming Spring /Summer 2014 makeup trends, I immediately saw a rare opportunity to break the rules and work in an artistic and unrestricted way—a trademark of Dorit’s own work. We have similar esthetics and love bold and new conceptual editorial imagery.

Dorit wanted me to create some extreme looks around the eyes, integrating lines and layers of products, even applying wet colors. Bird of Paradise was inspired by some of our favorite impressionistic painters, like Egon Schiele and Emil Nolde, and we tell the story of colorful creatures suddenly finding themselves in a new and colorless world. I hope these images will inspire other makeup artists as well as beauty fanatics.

2. What is some good advice for makeup artists striving to make it in this industry?

Go after the work that excites you but follow any opportunity that helps develop your skill set. Really understand your products, the ingredients and your tools as that builds confidence to fearlessly experiment in the way you use products. I used lipstick and lip gloss on the models’ eyes and cheeks…and body paint color on their eyelashes. Restraint is equally as important as letting loose, and the story and environment in which you work will dictate which is right. Makeup artists have to do a variety of jobs and the bottom line is—your ability to do every one of those jobs is what will get you rebooked.

3. What are the rewards and pitfalls in working with a team of artists to achieve a common look?

Every team member must work toward a shared artistic goal. The key is good communication and speaking the same artistic language when it comes to describing your vision. That can be tricky because people come from very different places—and experiences.

Wound up--we were all so intuitively on the same page that it freed us up to inspire each other. Making a concept happen often requires a team to speak about the way something should "feel" visually and sometimes just having a reference picture to express your idea or feeling is worth a thousand words.

With a larger team, everybody on the shoot wants to take it over! That’s a common mistake. The client is always the lead, and you’re there to please them, whether the client is a creative director, a photographer, a celebrity or a celeb’s publicist.

4. How do you plan for the unexpected?

True story from this shoot: After the first test shot, we noticed the lashes glowing with color and decided to incorporate that into all the makeup concepts. Since that wasn't part of the original idea, I hadn't prepped for that with various colored mascaras. So I improvised, using non-toxic face colors and the same mascara wand, washing well between each application. It all comes down to knowing what’s possible with your products and tools. Have a variety of components in your kit that will allow you to accomplish a variety of effects on the spot. With time comes experience and experience is an artist's biggest help in dealing with the unexpected.

5. What are common mistakes makeup artists make?

It’s easy to get stuck creatively. You don’t really know what to do and don’t yet have a vision. This is why it's so important to keep abreast of what's happening in the world of fashion and beauty. I look at all current runway shows on Style.com and follow the trends. Cosmetic companies create new colors and textures based on these collections. I also study current fashion magazines, mostly European (Vogue Italia & Paris, Número 10, Another, Allure), to keep connected with what's happening in the editorial world of beauty.

6. What role does ongoing education have and how has it helped in your career?

Studying art history and film has been extremely beneficial in what I do as an artist and it helps me better understand photographic concepts and share a language with photographers and directors. Continuous education throughout your career is imperative. Fashion and beauty trends change as well as product formulations. You may work on an editorial set today, a red carpet tomorrow and a commercial set the day after, so you need to know what is appropriate to use in each different scenario. I am most inspired by fashion (archival or current), art (Old Masters or modern), film (Golden Era or present day), all of these worlds are hugely important to me.

7. What is the most valuable thing you’ve learned as a makeup artist?

I appreciate all kinds of beauty, and while I am aware of existing trends, I've learned not to let them fully define what I think of as beautiful. Beautiful is not always pretty. Seven years ago I might not have thought of these images as beautiful, but I do now. When you’re young in this industry, you have very specific ideas of what you do and don’t like, and you’re convinced you know best. But as you grow, your world and visions evolve, so allow for that.

8. How would you describe your style?

I favor bold and strong looks. I like to see bare, clean skin versus skin covered in thick foundation and powder. I didn’t use any foundation in this shoot and instead used eyeliner pencil. On the eyelids, meanwhile, I went unconventional again and used wet textures-- lip gloss mixed with dry eye shadows. The trick is knowing how the gloss is going to “live” on the space you intend. In this shoot, after every 3 or 4 shots, the mixture would separate and crease, so we had to stay on top of that.

9. How hard or easy was it for you to build your career?

I started out 16 years ago by assisting a few top-level makeup artists from Los Angeles as well as New York. I assisted on ad campaigns, celebrity photo shoots, music videos, runway shows. After six months I got lucky and found a great development agent who believed in my talent and I went from crawling to walking. In my own experience, a career develops at it's own pace. There is no fast ticket to success. You must set your goals and stay focused.

10. What has been the most amazing opportunity you’ve had in the industry so far?

I’ve had a huge variety of great experiences in my career. I’ve traveled the world with pop icons and established stars like Britney Spears and Jessica Alba—and ending up recently at the Academy Awards. I've done films and television shows with clients and worked on beauty and fashion campaigns. Each of these experiences has been hugely rewarding and trying to pick which is the greatest is a bit like a parent trying to pick their favorite child. Every experience has had it's own reward.

11. What products are you in love with right now?

Right now I'm in love with rich, deep reds for lips like Bloodroses and Dantrice from Kevyn Aucoin Beauty, Future Red by Nars and Rouge Zinnia by Dior. I like eye colors such as 5 Colour Eye Palette in Golden Snow by Dior, eyeshadow single in Bad Behavior by Nars and eye shadow set in Palette 2 by Kevyn Aucoin Beauty. All perfect for a dramatic and fun holiday face.

15. Next big goal?

More creative shoots like this one so my work becomes a living, breathing work of art.

REBEL REBEL

FEATURED ARTISTS

Michael Fortner

www.michaelfortnerphoto.com

Facebook: Michael Fortner Photography

Twitter: @mikefortner

Leo Saraniecki

www.leo-max.com

Rommy Najor

www.rommynajor.com

MODEL: Viktor Egyed @ Wilhelmina Models

www.wilhelmina.com

FEATURED FASHION

http://www.oaknyc.com/
http://band-of-outsiders.myshopify.com/
http://www.aggab.com/
http://www.wildfoxcouture.com/
http://www.topman.com/
http://us.asos.com/
http://www.nordstrom.com/
http://www.zara.com/

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

Everyone has a rebellious side. I wanted to evoke a visceral response
from the audience, pulling inspiration from the recent Saint Laurent Paris
campaigns.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

It’s all about getting the right people together ensuring everyone is
aligned on the concept and excited for the shoot. The team I worked
with on this editorial I have known for years, so we work well together
and have fun on set. There have been some amazing Vines filmed behind
the scenes.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

The importance of pre-production: clearly thinking through the concept, shot list, mood board, and team. Obviously things evolve once shooting begins but it's always important to have a clear vision that grounds the shoot.

4. How would you describe your artistic style?

Clean, precise, and graphic. I tend to gravitate towards studio, because
I don't like being held hostage by Mother Nature when she decides to
throw a tantrum on location shoot days.

5. Do you prefer to be behind the camera or in front of it?

Behind the camera. I’m not Rihanna, so can’t pull off selfies like she
does. Nor do I even try.

6. What is your greatest weakness; your greatest strength?

My greatest weakness is over-thinking details; sometimes get obsessed
with logistics and don't relax and enjoy myself as much as I should on
set. My greatest strength is that I’m a collaborative leader who can work
with all personality types. So everyone’s voice is heard and we achieve
a stronger result in the end.

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

How much work is involved! It's not as simple as just showing up,
snapping some shots, and then hitting a button to magically “Photoshop”
it. There is a tremendous amount of time spent in both pre-and
post-production to arrive at a strong editorial.

8. What is your secret to keeping a happy balanced life while following your passion?

Placing people first my family and friends always take priority in my
life. With their support and encouragement, I am energized pursue
my passion.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

It depends on the emotion I want to evoke from the shoot, so I’ll tailor
the playlist for the concept. But I find you can never go wrong with a
little Cut/Copy or Holy Ghost!

10. Words to live by?

Work hard and be nice to people!

KNIGHT OF SOLITUDE

FEATURED ARTISTS

Claudia McDade

www.claudiamcdade.com

Facebook: https://www.facebook.com/pages/Claudia-McDade-
Photography/216726735005313

Instagram: cmcdade

Fashion Stylist: Angelina Scantlebury

www.angelinascantlebury.com

https://www.facebook.com/pages/Angelina-Scantlebury-Fashion-Stylist-
Costume-Designer/120520944660998

Make-up artist and hair stylist: Christopher Marcum http://christophermarcummakeup.com

Model: Molly Fletcher. Major Model Management NYC.

www.majormodel.com

Photographer's Assistant: Lina M. Lopez

FEATURED PHOTOGRAPHER INTERVIEW

1.How does this collection speak to you? How did it come about? What did you want this to say to your audience?
This editorial is full of female empowerment. I wanted to show that is
possible to be powerful through our feminine essence and overcome traditional notions of gender.

2. What do you find to be the most difficult when bringing a team of artist together to create a cohesive look? How do you pick the right team? I’m a dreamer and I like fantasy. Sometimes it’s hard to find a complete team with the same vision. I pick my team based on their capacity to create the story with me.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

Creativity will always allow you to make mistakes. Just keep your mind
focused on where you want to be with your art.

4. How would you describe your artistic style?

I like to think that I have a “storytelling style” with the ability to express the story to those who are looking at my images. My style has been described by other artists as “dreamy and very feminine”.

5. Do you prefer to be behind the camera or in front of it?

I belong behind my camera.

6. What is your greatest weakness and greatest strength?

I would say that my greatest weakness is my tendency to overthink the
concepts that I want to shoot. It gets overwhelming sometimes. My
greatest strength is the ability to bring to life those concepts and tell the
story.

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

To me the biggest misconception is to think that fashion is superficial
and shouldn’t be consider an art. Fashion comes from creativity
therefore is art.

8. What is your secret to keeping a happy balanced life while following
your passion?

Happily married to an amazing man, a proud mother of twin boys and knowing exactly what my priorities are in life. Without the amazing of support from my family I would not be able to follow my passion for photography I’m a very lucky person.

9. Music feeds the soul and often motivates. What music are you
playing while you are shooting? Lately I’m obsessed with
Florence + The Machine. Love the way their music makes me feel
when I’m shooting or editing.

10. Words to live by?

Be who you want to be.

HAIR APPARENT

FEATURED ARTISTS

Photographer: Zoe Economides

www.zoeeconomides.com

http://www.facebook.com/pages/Zoe-Economides-
Photography/141172465906400

http://instagram.com/zoeeconomides_photographer

https://twitter.com/Zoe_Economides

http://au.linkedin.com/pub/zoe-economides/32/963/ab5/

Stylist: Lenya Jones

www.lenyajones.com

Hair Stylist: Philip Barwick @ Muse Hairdressing for Redken

MUA: Kate Blainey using MAC @ Unsigned Management

Model: Melissa Davies @ priscilla's Model
Model: Imogen Newton @ Priscilla's

Hair assistant: Rachel Hyde @ Muse Hairdressing

Styling assistant: Victoria Houllis

FEATURED FASHION

Marlies Dekkers - www.marliesdekkers.com

Pierre Winter Fine Jewels - www.pierrewinterfinejewels.com

Made In Earth - www.miec.com.au

Ruby Sees All – www.rubyseesall.com

Baby Likes to Pony - babylikestopony.com

Levante - www.levante.com.au/

Roc Boots - rocboots.com.au

Zomp Shoes - www.zomp.com.au

FEATURED HAIR STYLIST INTERVIEW

1. Stylists are very sharp on their artistic visual direction. What do you find to be the most difficult when bringing a team of artists together?

I guess the biggest issues can arise when there is a lack of or breakdown in communication. Once a space appears for assumption and misinterpretation things can quickly go downhill, I'd prefer everyone enrolled with a clear vision of where we're all headed. If no one is fearful of what's expected they can turn their energy to being creative and excited.

2. When sending your work out for the world to see, what do you hope your element of the project says to the viewers?

I like viewers to find some intrigue on some level. We produce images as a form of art even if it is selling a product so there is a mood being invoked and when I do hair on a shoot I want people to feel a sense of modernity and sensuality, there's a lot of energy in great hair and throwing in a pinch of risk can really pay dividends.

3. What were the best editorial words of wisdom or advice that stand out to you now? Who handed you these pearls and how do you apply it to your professional career?

I've been lucky enough to have many mentors who have deliver me pearls of wisdom and here are some of them.
- Never shut yourself off to a particular technique or tool, your judgment will hold you back.

- Learn form everyone you work with.

- Dwell in the detail, that's where good turns to great.

- Practice heaps and find out why a product does what it does.

- Pass on the knowledge.

The people who said these words are from different times in my career but include Kris Sorbie, Sharon Maher, Chris Baren, Noah Hatton, Sam Villa, Richard Kavanagh, Richard Sharah, Carl Reeves, Collin Sweeney, Rodney Cutler to name a few. Like I said I'm very lucky.

4. On set, there are often last minute choices, situations...but what do you feel is a common mistake Artists make?

Yes technique is everything but needs to be applied where it will be the most beautiful even if that means partial use of or re-contextualising what you have learnt. The more practiced you are at dealing with the un known the more you thrive is those circumstances.

5. Regarding artistic visual direction... What do you find most difficult when bringing a team of artists together?

The sharing of the vision before the team gets to the shoot is the best way to head off many potential hassles. Team members sharing the making of a mood board is one of the best ways harmonise the team and up the chances of a excellent outcome.

6. Sharing knowledge not only grows our industry but showcases talent and strong work ethic, as well. Who is your mentor? What was the most valuable lesson they taught you?

Like I was saying, I've had the benefit of many mentors possibly too many to list and not feel like I'd missed someone. So how's this? My Mother and Father showed me the meaning of selflessness and how it feels to have people in your life who want nothing more than for you to have the most joy in life. I was given opportunity to develop creatively and for that I will always be thankful but also I feel a responsibility to do the same for others. Awesome mentors.

7. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

An overnight success can be years in the making so make sure you can walk your talk. Have respect for the team your working with and leave yourself open to improvement as time.

8. How would you describe your artistic style? What has influenced your work the most?

Eclectic fused with eccentric is an appealing signature, take that vibe and mix it with a dark sensuality and that's kind of what I do. Music is a greatly inspiring and emotive influence one can be moved from tears to empowerment in seconds and I believe the more free you are emotionally the more expressive your work becomes.

9. What 3 items would you never do a shoot without?

1. A full kit.
2. A clear vision.
3. A great attitude.

10. Have you ever had an "OMG, what the hell am I doing here?!" moment? Share.

Quite some time ago I was given the pleasure of directing the hair for a design college student end of year show. I was left by myself with 16 girl models a makeup artist and a huge amount of cheap champagne. All 16 girls and the make up artist hit the champagne like thirsty dogs and the results spoke for itself. They were rolling about on the floor pushing each other like in Ancient Rome.... amazing! I was so stressed about the hair I couldn't speak. Anyway finally they were rounded up and the show began but as each girl reached the end of the runway she just stood there, one by one they gathered and the drunken hoard pushed on in front of the crowd as the music blasted for a good ten minutes. The crowd loved it but at the time I did think.........OMG! What the hell am I doing here?!

11. What do people find most surprising about you?

People are always remarking on how approachable I am, which is great as I would never want people to feel I was aloof or had tickets on myself. I take my work seriously but not myself and having fun is essential. The other comment I get is that I don't look like a hairdresser......still figuring that one out.

12. What is one of your #hairstylist problems?

There is moment backstage at a runway show when you know for sure the power supply can only support one hair drier at a time. You have a team of fifteen......here comes the pain!

13. I knew I was in love with fashion when......

I was about 12 years old and I'd been begging Mum and Dad to buy me a Velour Wind Cheater. The day came and finally after a Saturday afternoon trip to the boutique I had my prize, I found an excuse to go visit some of my friends in the neighbourhood late that evening but secretly, I just wanted those lads to witness the strength of my brown velour dream come true.

WHEN MOURNING COMES

FEATURED FASHION

Photography: Diane Jong
http://dianejong.com/
Facebook: https://www.facebook.com/pages/Diane-Jong-Photography/166581506724442
Twitter: @dianejong
Instagram: @dianejong

Wardrobe Styling: Sandy Phan
http://sandyphanstyle.com/
Facebook: https://www.facebook.com/sandy.phan.716
Twitter: @sandyphanstyle
Instagram: @sandyphanstyle

Makeup: Sinem Cetin
http://sinemmakeup.wix.com/sinemcetinmakeup
Pinterest: http://www.pinterest.com/sinemmakeup/

Hair: Sarah Dougherty
http://www.sarahdbeauty.com/
Facebook: https://www.facebook.com/SarahDBeauty
Twitter: @sarahkdougherty
Instagram: @sarahdbeauty
Pinterest: http://www.pinterest.com/sarahdbeauty/

Model: Ashley Robinson @ Photogenics Media
http://www.photogenicsmedia.com/
Facebook: https://www.facebook.com/ashley.robinson.16121
Instagram: @smashogram

FEATURED FASHION

http://us.asos.com/
http://www.gaspargloves.com/
http://www.jakimac.com/
http://www.lamaisondefashioninc.com/
http://www.leithclothing.com/
http://www.maggiebarry.com/
http://us.topshop.com/
http://www.whatkatiedid.com/

FEATURED WARDROBE STYLIST INTERVIEW

1.How does this collection speak to you? How did it come about?What did you want this to say to your audience?

The inspiration for this collection is about a woman in mourning. It is about the void you feel when you lose your spouse. It is more common nowadays for people to wear bright colors to a funeral because they want to celebrate the life of their lost loved one rather than a mourning phase but we wanted to capture the raw feelings one would naturally go through should ever the death of your partner happened. Underneath trying to see the light, you can't help but to feel empty, dark. The drama of this darkness is inevitable so we are wanted to showcase the mood of mourning.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

The answer is in the question itself. The most difficult part is building the right team. It is after all a team effort and being in the creative world, everyone has their own artistic perspective but it is about sharing our ideas and melding it all together to create something uniquely strong. It’s also about having great chemistry, communication, and being able to hold one another accountable. Do your homework and reach out to people you respect that resonates well with you artistically. Things won't always be perfect but you get out there and “test” it out. Everyone will have their fair share of shoots gone wrong but they are all opportunities to learn and improve.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make? Having a strong vision is so important. It’s easy to be anxious and want to create but without having a story in mind and without having the idea understood on all verticals with creative direction, photography, hair, and makeup direction; it makes it difficult to execute at your best.

4. How would you describe your artistic style?

Embodying a sense of curiosity is important to my artistic style, which is why I love story telling. It is always fun to create a character or take an inspiration to the next level. Every shoot I do, I like to challenge myself and try something new while keeping true to my whimsical, chic signature.

5. How do you go about picking the right pieces for the editorial? It starts with the story at hand. Once we discuss the creative concept, I consume myself with inspiration. This is why the vision has to be clear from the beginning because it sticks with me as I am pulling. I try to give myself more than less to play with. New ideas will come to me as I see things that strike my eye and it continues to build from there.

6. What is your greatest weakness; your greatest strength?

My greatest weakness is over-‐thinking my creativity. There is both good and bad in pressure but sometimes I allow it to get the best of me and allow myself to get too over in my head that can lead to creative blocks. My greatest strengths are making things happen, delivering my best no matter how big or small the project, my open mind and willingness. A positive attitude goes a long way.

7. What misconceptions do you think outsiders have about fashion / beauty editorials and the business of styling?

That it is all fun and glamour. Sure, I have fun because I love what I do but it is a lot of HARD WORK! There’s lots of planning, preparing, and physical work involved.

8. What is your secret to keeping a happy balanced life while following your passion? It’s all about balance and making time for all the important things in your life. For me, I make time for work, physical exercise, friends and family, my fiancé, and me time. No matter how busy or wrapped up you get in life, never forget to enjoy the ride. It’s no easy task but the pursuit of balance is better than not at all.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

Beyonce. I don’t necessarily love her music or lyrics most of the time but she does the whole refined diva thing better than anyone else. She just makes you feel immediately confident, sexy, and ready to take on the world. For other daily music listens, I enjoy Wild Belle, The Black Keys, Bob Marley, Lorde, Janelle Monae, and lots others.

10. Words to live by? “Life is not about finding yourself, life is about creating yourself” –George Bernard Shaw

SET SAIL MY DARLING

FEATURED ARTISTS

Photography and Editing: Nick Aitken

Model :Achok Scout models San Francisco

MUA: Tamra-Marie Johnson Look Talent SF

Hair: Jaymz Marez

Wardrobe stylist: Caitlyn Mahaffey

FEATURED MODEL INTERVIEW

1.How do you prepare for a shoot?

I make sure to do my research so I know who I am working with, and the concept of the shoot. I stay hydrated by drinking a lot of water, and make sure to get a full night of sleep.

2.What do you find to be the most difficult when trying to bring the story to life?

Pretending the weather is different than it is. For instance, It could be windy out, or very cold, but you have to look warm and happy for the story.

3.What or who inspires you?

My family story: more specifically my mother. My family came to the US because of an educational opportunity, they were supposed to go back to South Sudan but were later granted asylum. I watched my mother lose her husband to cancer, take on the responsibility of a single mother, and she did an incredible job at it. Her strength as a woman, coupled with the constant reminder and understanding that I could be living in South Sudan, motivates me daily.

4.An Interesting thing that most people don't know about you?

I’d rather talk about sports than fashion.

5.What knowledge have you developed during your career that has helped you most?

I’ve learned to always ask questions. If I am uncertain or need direction at a shoot, I will ask the photographer questions.

6.Who mentored you in the beginning of your modeling career?

Finola Hughes.

7.What was the most valuable lesson they taught you?

Finola helped me to transform and understand how to be a successful model. She gave me my first pair of “runway” heels, and spoke to me about the industry. I always turn to her for career advice, fashion advice, and she is a great influence on my edgy sense of style.

8.What do you see as a big mistake newer models tend to make?
Newer models tend to set unrealistic goals.

As a new model you have to understand that things take time. Work in the market you’re in, put in your time, gain exposure, and when the time is right, things will fall into place.

9.How do you expand your skill?

I look for inspiration in other areas. You have to do your homework. I will sit in a bookstore for hours flipping through every fashion magazine. It helps me see different poses, understand the latest trends, and helps me get familiar with different designers and models.

10.How has working with a team benefited you aside from strengthening your skills?

One of the things I always look forward to at a shoot is meeting the “crew.” Every crew is different and I believe in always learning something new from every person participating in the shoot. I like working with different photographers and seeing their different styles, I love stylists because they have a mind of their own, and makeup artists do some crazy work.

11.What started you working in editorial?

I’m not sure, but it is fun!

12.Next BIG goal?

It’s a personal goal; running my first ½ marathon.

13.Who are three of your favorite designers?

1.Oscar de la Renta
2.Alexander McQueen
3.Traver Rains

14.What has been the most amazing opportunity you have had in this industry so far?

Working as a fit model. I was so intrigued by the entire process. It’s so interesting to see a designer and their team at work. They would put clothing on me, pin it, cut it, take it to a sewing machine and literally create clothes on my body. It was a fun, and memorable experience.

15. the 5 essential products to be found in your model bag?

1.Water
2.Mosturizer
3.Matte
4.Black Bra
5.Make-up Remover Wipese

FIGHT FOR WHAT YOU WANT

FEATURED ARTISTS

Photographer: Samantha Wolov

www.samanthawolov.com

Photographer's Assistant: Kyle Stephens

Hair and Makeup: Victoria "Wallett" Luburich, Look Artists

Model: Tory Grove, Look Model Management

Stylist: Renata Gar

www.renatagar.com

Special Thanks to: King's Boxing Gym, Oakland CA

FEATURED MODEL INTERVIEW

1.How do you prepare for a shoot?

Mentally I always like to look for visual inspiration, so I am always glad when photographers or creative directors have a mood board or some type of visual outline for their goal for our shoot. Samantha Wolov is always great with this, and makes it so easy for me to feel prepared and excited for our shoots together. Other than that I have some lemon ginger chamomile tea before going to bed early and I also go through my beauty checklist the night before. I always make sure I am dressed comfortably the day of and have an extra long coat and some snacks, my emergency nail kit, and I am set to handle anything.

2.What do you find to be the most difficult when trying to bring the story to life?

I don't believe that I run into much difficulty in bringing stories to life because I am someone who has a wild imagination. As long as the photographer and the creative team are open about what they are seeing and needing from me, everything just comes to life. I need to keep myself open and read them to create the person they see through the lens.

3.What or who inspires you?

I am inspired greatly through passionate artists and their wild projects. Right now I am going through a David Lynch phase. But I also always feel most inspired after being out on an adventure, somewhere off the beaten path, nature is the best place for me to find that flying feeling of inspiration.

4.An Interesting thing that most people don't know about you?

I have always had a fascination with plant life. I spent a summer interning at a local organic farm, and I studied horticulture at San Francisco city college.

5.What knowledge have you developed during your career that has helped you most?

No matter what one person might say to discourage you, never give up on what you know you are capable of achieving.

6.Who mentored you in the beginning of your modeling career? & What was the most valuable lesson they taught you?

My mother was my first and strongest mentor for my modeling career. She always was encouraging and taught me how to not take all the rejection that comes along with the territory personally, which I feel is the most important skill to have in modeling. But the person who really taught me how to be a professional model would be one of my favorite agents Jeffery Hassler at Look Model Agency. We have been working together off and on for 5 years and he always takes the time to coach me to be the best model I can be.

7.What do you see as a big mistake newer models tend to make?

It always breaks my heart to see new models who are being too hard on themselves. Confidence is a major factor in this industry, they must remember that it is a business and they cannot take some harsh criticism personally. There will always be rejection or rude superficial words thrown at you, but you must remember that they are just those opinions, and you will always have plenty of others who admire you and your work. So never stop representing yourself with confidence and beauty, the people who are on your side will appreciate it.

8.How do you expand your skill?

I always learn the most when working with new people, or creative direction I am unfamiliar with. I learn more and acquire new skills when I am out of my comfort zone.

9.How has working with a team benefited you aside from strengthening your skills?

working with a team is always beneficial because you learn new skills from all the creative minds working together to problem solve and meet a goal. And it is always great to build new relationships with people working in your desired industry for future projects.

10.What started you working in editorial?

From the beginning of building my portfolio it has been quite clear that I work better for editorial style modeling. Although I love doing all kinds, I have the most fun doing artistic, far-fetched, and sometimes even dangerous photo shoots.

12.Next BIG goal?

I want to start my own company focused on health and well being

13.Who are three of your favorite designers?

1.Hussein Chalayan

2.Yves Saint Laurent

3. Kate and Laura Mulleavy of Rodarte

14.What has been the most amazing opportunity you have had in this industry so far?

The most amazing, and challenging opportunity I have had so far has been living in New York and being represented by Major Model Management. I got to experience the breathtaking city, and learn a lot about what I want from my modeling career, versus what others might.

15. the 5 essential products to be found in your model bag?

1.Nail polish remover and cotton balls

2. "adore-a-ball" nail polish by essie

3. Padded inserts for the ball of your foot

4. "Burt's Bees" sensitive face wipes

5. Lotion

IN MY SLEEP THE FLOWERS WHISPER

FEATURED ARTISTS

Photog. Anthony Rogers

neovisualismphoto.com

model. Arthur of LOOK MODELS SF

stylist. Simon Huang

stylist assistant. Leo Lee

MUAH. Andromeda Quan

Photographers Assistant. Sierra Meszaros

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

This body of imagery really speaks to me in a personal manner, I'm a person that has different styles when it comes to either what I wear, how I interact with people, etc so this body of work came out about in a fluid manner because I resonated with the concept quite dearly. So in turn, I
want the viewer to experience this form of growth and “bloom” if you'd call it that! Starting with a masculine facade and then changing into a feminine demeanor.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team ?

It's always a challenge trying to get the right people for a specific editorial, I try to network with a variety of people with various styles. So if I need a make up artist who's speciality is gothic make up then I'll shoot them an email. But if say they're busy with another client then that
becomes difficult in terms of planning!

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

I remember my beginning days as a photographer and as an editorial artists trying to achieve the look of other artists I've seen in magazines and on the internet. One mistake I would tell myself to watch out for is don't overexert yourself. Larger productions have full teams, an agency to
budget them, I know you want to create that Marcus and Mert photoshoot but simple is better. Start simple and work your way up slowly as you learn.

4. How would you describe your artistic style?

I would describe my style as organic, I'm not one to create imagery constantly. Kind of that ideal quality over quantity. So when I'm coming up with a new editorial concept, I'm trying to really put the pieces together not so much, “Oh I saw this nun editorial from Steven Meisel, lets do that.” I want to create something from completely nothing, so I would describe that as organic.

5. Do you prefer to be behind the camera or in front of it?

For me it's completely behind the lens time. I don't like to go in front of the lens only if I need to direct the model. I usually have an assistant on staff if it's a bigger shoot because I focus mainly on my camera and my computer if I'm tethering images to it.

6. What is your greatest weakness; your greatest strength?

I don't like to focus on my weaknesses, I don't have time to think about things in my life socially or photographically that hinder me. As for the same with my strengths, I believe whole hardily that I work, I show up on time, and I produce (in my heart) good imagery. So I focus my energy on that!

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

People outside of fashion (my friends and family back home in my small town of Washington) think that these images are ALL photoshop and no physical touch. For example, I shot an editorial where I folded a GIANT paper crane out of seamless and had the model hold it on her
lap. My father called me after the editorial released and asked how I did that he assumed I photoshopped the crane in but the reality of it all was that I made it that day on the shoot.

8. What is your secret to keeping a happy balanced life while following your passion?

For myself, photography keeps me happy and balanced. I don't do much outside of the photography world besides sleep. When I'm not doing a shoot, or retouching, or producing I'm home reading and it's scary. I have to sit with myself and listen to my thoughts, so when I'm
shooting I'm perfectly in balance.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

KPOP. Straight up. A lot of my editorials are inspired by KPOP music videos. Whether it be the dance, the make up, set design, story, wardrobe styling. A song I'd highly recommend for photoshoot background noise is Sunmi's “ 24 시간이 모자라 (24 Hours).”

10. Words to live by?

“I want my journey to be full of laughter” -Yuna

WILD THING

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DASHA

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LA FEMME FORTE

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EDGE OF THE PETAL

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HAZE OF PURPLE

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ODE TO KLIMT

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BIRD OF PARADISE

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BELLE OF THE BALL

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REBEL REBEL

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KNIGHT OF SOLITUDE

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CONCRETE WAVE

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HAIR APPARENT

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WHEN MOURNING COMES

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SET SAIL MY DARLING

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FIGHT FOR WHAT YOU WANT

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IN MY SLEEP THE FLOWERS WHISPER

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