BABY BLUE

FEATURED ARTISTS

Photographer: Jessica Castro

W: http://www.jessicacastrophotography.com

FB: https://www.facebook.com/jessicacastrophotography

Insta: heyjesshi

Twitter: Jesscastrophoto

Model: Christine Burke @ No Ties Management

W: http://www.notiesmanagement.com

Make Up & Hair: Courtney Hagen

W: http://courtneyhagen.com

Wardrobe Stylist: Shiva Mohammadi

W: http://www.shiva-styles.com

Wardrobe Stylist Assistant: JB Mathies

FEATURED PHOTOGRPHER INTERVIEW

1: How does this collection speak to you? How did it come about? What did you want this to say to your audience?

Denim is classic everyone wears it. I really enjoy the denim on denim trend and thought it would be fun to do piece on how versatile the fabric is.

2: What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

I think the hardest part about working with a team is finding the right one. Everyone has to share the vision so you want to find someone who has a similar style to yours.

3: As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

I think the biggest mistake people make with editorials is working with the wrong team. The images wont come together if the team is not unified.

4: How would you describe your artistic style?

My aesthetic is feminine, soft, clean, youthful and fresh.

5: Do you prefer to be behind the camera or in front of it?

Haha I am definitely one who likes to stay behind the camera. I like the control.

6: What is your greatest weakness; your greatest strength?

My greatest weakness is puppies they are too cute. My greatest strength is my drive.

7: What misconceptions do you think outsiders have about fashion and beauty editorials?

A common misconception is that photography is so easy and fun. Those editorials are hard work for everyone involved.

8: What is your secret to keeping a happy balanced life while following your passion?

My secret to happiness in this crazy industry I choose to be a part of is in taking time throughout the week to chat with my family and friends. They keep me motivated and centered.

9: Music feeds the soul and often motivates. What music are you playing while you are shooting?

Music really depends on what the shoot is about If its upbeat maybe Phoenix or Lilly Allen.

10: Words to live by?

Words to Live by: Have no fear of perfection for you’ll never reach it_ Dali

TOUCH THE SKY

FEATURED ARTISTS

PHOTOGRAPHER:

ALBERTO ALCOCER

www.facebook.com/alcocerphoto

HAIR & MAKE UP:

LAURA VERGARA

FASHION STYLIST:

MANU GARRIDO

http://www.tdicomunicacion.com/es/

MODEL: KRISTINA PETROSIUTE @ UNO MODELS

http://www.unobcn.com

FEATURED FASHION

Leyre Valiente - http://www.leyrevaliente.com

Almaravi - http://www.almaravi.com

Esther Noriega - http://www.esthernoriega.com

Eric Gallais - http://www.ericgallais.com

Blossan - http://www.blossan.com

Gara Kraus - http://www.garakraus.com

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

In reality this session arose from nothing. Uno models agency wrote me that Kristina was in Madrid and told them I wanted to take pictures with her. Talk with my confidence showroom particularly with Manu Garrido and one friend make up artist and shoot in the Circle of Fine Arts in Madrid, in the rooftop. With this session I want to show my weakness for photography from the high of cities and shows very well the type of frame angle shot and poses I like to get in the pictures.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

I think that working with a team of professionals and we all go in the same direction is essential to get a good production. When you're starting is always tricky to work with the best professionals but at the point where I am now always I turn to faithful people who always response me.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

Everyone in the beginning we make an error, but that is what takes us forward because we learn from our mistakes. I think the essential is work hard every day and never find comparisons in your immediate environment, always feel influenced by the greatest of each sector.

4. How would you describe your artistic style?

Elegance, sensuality and clean. I also have a pure love for remote and singular locations and try to mix all of these components.

5. Do you prefer to be behind the camera or in front of it?

Always behind. I am aware of complexity in many moments to getting in front of the lens of photographer, so I respect this so much. Also I have found that my image in photos never comes out favored, so I try to get others if they are.

6. What is your greatest weakness; your greatest strength?

My biggest weakness I'm just too perfectionist and my greatest strength is perseverance at work without caring what is being said at every moment.

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

Many people are not aware of the work that's behind a fashion production and people who are involved to carry it out. They think it is an ephemeral world, but if they knew the satisfaction that produces get a nice image in very close team would change their thinking.

8. What is your secret to keeping a happy balanced life while following your passion?

There is no secret to maintaining a balanced and happy life while I do my passion. Everything is an assembly makes each of the two aspects will flow through the same channel. Surrounding yourself with people who have the same concerns as you always help.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

I love the Spanish musician groups because I feel identified in many occasions with the lyrics. When I want to cause a certain acting on a model attempt to mold the type of musician to what I want. The electronic music, hip hop and r&b help often enough to get the results that seek.

10. Words to live by?

Luck does not exist, is to be found.

ASPHYXIA

FEATURED ARTISTS

Photographer : AARICIA VARANDAS

http://aariciavarandas.com

Hair artist : MAYU MORIMOTO

Make up artist : MAXIME BEAUVAIS

http://maximebeauvais.com/

https://www.facebook.com/MaximeMakeupArtist

Fashion stylist : MATHILDE BOIVIN
mahtyvka.tumblr.com

Models : EMILIE PAYET chez Martine's Women

http://www.martineswomen.com/

http://www.martineswomen.com/site/#/content/__women/_25/EMILIE/

https://www.facebook.com/emiliepayetmannequin

ZELIG JOYCE WILSON @Mademoiselle Agency, Paris

http://www.mademoiselleagency.fr/models_landing.aspx?modelid=642947&subid=11378&mainsubid=
11378&a=8

http://www.facebook.com/Plastiks?fref=ts

Photographer assistant : NICOLAS SPINELLI

http://nicolasspinelli.com

FEATURED PHOTOGRPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

I think that I wanted to tell a love story which begins with some difficulty but finally succeeds in the
end. I really wanted to shoot a couple with desire, emotion, and love.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

Bringing a team together is not so hard. The real difficulty is finding people as energetic and motivated as you. If they give 100%, they will enhance your story. It’s really important to find the right team to make your original idea real.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

I would say the biggest mistake is to prepare everything and want to shoot exactly what you have in mind. This is impossible. In general, your shoot is made of little accidents which make it stronger.

4. How would you describe your artistic style?

I would describe my style as graphic, clean, and sensitive.

5. Do you prefer to be behind the camera or in front of it?

Behind the camera

6. What is your greatest weakness; your greatest strength?

Weakness: I lack the self-confidence that is very important to become a fashion photographer Strength: my sensibility and determination

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

I would definitely say that people don’t realize the difficulty of being behind the camera while simultaneously directing the models and artistic team. In addition, it takes a lot of time to prepare and organize everything before the photo shoot.

8. What is your secret to keeping a happy balanced life while following your passion?

Even when life can be hard sometimes, I try my best to stay determined. When I’m behind the camera, I leave everything behind, and I become the happiest girl in the world.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
During the « ASPHYXIA » shoot, we were listening to a DJ Set from Larry Lavan that Emilie Payet wanted to play. We all thought it was a very good idea.

10. Words to live by?
You are the designer of your own destiny, so let’s work!

ELECTRIC

FEATURED ARTISTS

Photography and retouching: Rossella Vanon / rvanonphotography.com

Hair Styling: Masanori Yahiro / masanori-yahiro.com

Makeup: Lara Himpelmann / larahimpelmann.com

Wardrobe Styling: Shun Masaki / shun-masaki.com

Model: Dasha Denisenko @M&P / mandpmodels.com

Photography Assistance: Drew Morgan

Styling Assistance: Yuko Michischita

SOCIAL MEDIA

Photography: Rossella Vanon

Facebook: https://www.facebook.com/rossellavanonphotography

Twitter: @RossellaVanon

Instagram: @rvanon

FEATURED FASHION

http://harnettandpope.com/

http://www.dents.co.uk/

http://www.kanashka.com/

http://www.notjustalabel.com/neanga

http://www.atsukokudo.com/

http://www.lizblack.net/

http://www.unitednude.com/

FEATURED HAIR STYLIST INTERVIEW

1. Stylists are very sharp on their artistic visual direction. What do you find to be the most difficult when bringing a team of artists together?

This is not the kind of job that can be done by yourself. Therefore the most important point to make is to bring a team of artists together without breaking the “colour” of each individual’s ability – this I believe is the challenge we face.

2. When sending your work out for the world to see, what do you hope your element of the project says to the viewers?

This is a never ending story and the feeling goes around in circle. Without thinking into the work that I do in great detail of complexity, I want the viewers to literally “like” the work that I deliver.

3. What were the best editorial words of wisdom or advice that stand out to you now? Who handed you these pearls and how do you apply it to your professional career?

The great quote by Issei Miyake: “There is no meaning towards creating a design for the purpose of a design” (direct translation applied) – people who “design” a piece of work do their “designing” because they want to tell a message to the viewers. However, they also must question the audience with certain themes.

The questioning of each work will be perceived in different ways, and the audience is free to think further into whatever they perceive in viewing the work. However, the people who deliver the work should not force the audience in the way you want them to perceive. You may have a theme of message to deliver to the audience in this regard. That is to say, the audience is entirely free to receive what they feel by viewing my work.
Another most practical advice that I received in the past was from my unrelated “mother” who lives in Tokyo - which is to “produce something that anyone can have some kind of feel of, regardless of their gender or generation (whether it is a child or an elderly).” That as she described is the “real” professionalism. Therefore I aim to create work that would trigger anyone to have a view on.

4. On set, there are often last minute choices, situations...but what do you feel is a common mistake Artists make?

In general, I do not give up the way I want to work or at least I do not prefer to. To put yourself in such situation in the first place is a common mistake that any Artists may make. By producing work alone you will not be in that situation, however often you find yourself
to be working with a team of people. Therefore to link up the “colour” of each individual is a difficulty and to come up with a solution of the common interest for the team may result in making mistake. To result in such situation, the artists must be selected adequately in the
first place and they must have one clear object and common interest to the end product that they will produce. In relation to what is said above, I also have times where I think I could have done better
when I spent a day with a number of Top Artists.

5. Regarding artistic visual direction... What do you find most difficult when bringing a team of artists together?

If you want the simplicity of work, it must by all means stay that way. If you want to do something crazy, it must be 100% crazy.
This must be either zero or a hundred – all or nothing. I am not aware of the expression used in the western world, but Japanese artists often mention the importance of “subtraction” of work when producing an art. However, something must be “added” in order to make up
100% of work. I strongly believe that the further importance in this expression is in fact “adding or replacing the factors that have been subtracted” to produce something of an added value.

6. Sharing knowledge not only grows our industry but showcases talent and strong work ethic, as well. Who is your mentor? What was the most valuable lesson they taught you?

Picasso - Beauty and Beautiful are completely separate sense of feelings. In my specific field of work, as a “head” artist, a head-piece/ a hair design can be seen as beautiful. However this does not necessarily collate to the Beauty of that head piece/hair design.
Beauty of a head-piece/ a hair design art may be seen to certain audience as a complete none sense from a different angle of their angle. Therefore this explains how Beauty is not directly connected to what Beautiful is.

7. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

Simply going back to my earlier point on “there is no meaning towards a design for the purpose of a design”. There is no message in the designing of work out of a design, therefore the biggest mistake anyone can make out of something that is meaningless does not trigger any emotions. The most important question to ask is what message you want to deliver; and for each project there must be some kind of concept in producing the end product.

8. How would you describe your artistic style? What has influenced your work the most?

To categorize my style, one may say it is a “surreal realism” and can be fitted in the vast group of “fine art”. However, if I were to put my own style into a certain genre, there is no specific one. My personal artistic style is therefore “myself”. This wasn’t that there was something that strongly influenced my current style. It was purely the sense that derived from my personal life roots.

9. What 3 items would you never do a shoot without?

1. Not to compromise when producing work

2. Not to have self-centred mind/ selfishness

3. To refuse the thought/ideas of other artists

10. Have you ever had an "OMG, what the hell am I doing here?!" moment? Share.

Yes – I once realized the work being produced was in fact “a design for the purpose of a design”. That was a long time ago. I realized this through looking back on the photograph of my own work and could not feel any emotions out of it.

11. What do people find most surprising about you?

People, including my parents, say that they have never seen a strange person like myself. This is myself that I am seeing, so I cannot possibly describe, but they quite possibly see me as some kind of alien.

12. What is one of your #hairstylist problems?

I must have better understanding of the clear difference between fashion and art. I must show my “colour” into the work in creating a product, whether it is a fashion purpose or an art purpose. If the hair styling is purely for the purpose of a certain fashion work, this must be completed as a fashion component.

13. I knew I was in love with fashion when….

I wore the suit from John Galliano, and put on the shoes from Sergio Rossi…

COLOR ME BAD

FEATURED ARTISTS

Photography: Nick Dale

www.nickdale.com

Styling: Eva Schelling

Hair & Make Up: Janice Wu

www.janicewu.com

Model: Iskra @Vivien's Models

www.viviensmodels.com.au

http://www.facebook.com/IskraGalic

http://www.facebook.com/JaniceWu.makeup

Instagram:
@nickdalephoto
@Iskragalic
@janjanwuwu
@versa_style

FEATURED FASHION

http://www.sassandbide.com / Sass & Bide

http://www.andreayasmin.com / Andrea Yasmin

http://www.ninewest.com.au / Nine West

http://www.nike.com.au / Nike

http://www.lululemon.com.au / Lululemon

FEATURED STYLIST INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

Iskra, our model actually gave me a brief of – CRAZY, FUN and COLOURFUL. So from there, I just let my imagination run wild! I wanted to push the boundaries – what if I made a skirt out of paper then covered it in coloured pvc? Well, the results speak for itself...

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

This particular shoot was organized by Iskra, ad hoc with the team being assembled independently- I love collaborating with different artists - in this industry you have to be flexible and be able to adapt to different styles because not only do you learn off people but you make
new friends along the way too. I thrive on the challenges so I don't really find a difficulty in assembling a team whether they're guns, beginners or assembled at the last minute.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

Mistakes are only natural especially at the beginning, so to me as long as they learn from it, at the end of the day, it's how they come back from those mistakes that matters

4. How would you describe your artistic style?
I love recreating garments to make them more unique and interesting. I can sometimes be excessive and over the top which really reflects who I am as a person.

5. How do you go about picking the right pieces for the editorial?

I just let my imagination go wild! I get inspired by anything- a shape, a colour and a garment and
then incorporating different materials to recreate the brief thatʼs given.

6. What is your greatest weakness; your greatest strength?

Weakness: Just getting back in the industry and finding my feet from having an 11 year break from the fashion industry

Strength: 11 years ago, I was fortunate to have worked with one of the greatest but craziest advertising photographer so I learnt a lot from him! From making something of nothing on the spot, to adapting to different artistic styles but most importantly believing in my work and being
organized.

7. What misconceptions do you think outsiders have about fashion / beauty editorials and the business of styling?

That itʼs glamorous... but itʼs not. A lot of hard work goes into that all important shot! Sleepless nights, long hours shooting/organising all the materials, sourcing, pressure of getting the brief right etc.

8. What is your secret to keeping a happy balanced life while following your passion? I grew up in a 3rd world country, so to me, everything I have is balanced and I believe I am THE luckiest girl in the world to have every opportunity that I have in my life…so I live each day with
passion

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

It needs to set the mood- so uplifting happy house music always does the trick for a fun shoot like this one but if itʼs something more sensual/ sporty/etc. I would organize the music to fit, so that everyone gets into the character and sets the tone of the shoot.

10. Words to live by?

I LOVE what I DO and I DO what I LOVE…

FLIGHT OF THE MAIDEN

FEATURED ARTISTS

MODEL: sarah@woman milano

HAIR STYLIST/MAKE-UP ARTIST: SILVIA SADECKA

www.silviasadecka.com

STYLIST: Camila Bresci

www.camillabresci.com

PHOTOGRAPHER: ALESSIO MIGLIARDI

www.alessiomigliardi.com

Location: Villa Poggio Bartoli

www.villapoggiobartoli.it

FEATURED MAKEUP ARTISTS INTERVIEW

1.What do you hope your contribution to the project says to the viewers?

In all fashion stories, make up and hair style are very important, because they complete the style and help to define the mood. This fashion story is about a strong aristocratic lady, birds lover. I hope the viewers will catch this message.

2.How has working with a team benefited you aside from strengthening your skills?

Work with professional people is always a great advantage. The spirit was friendly and relaxed. During briefing phase I could confront my ideas with stylist and photographer, so we were working together on the right mood.

3.What is some good advice for Makeup Artists striving to work in this industry?
Aside from a good make up school preparation, it’s very important to don’t stop research and keep you always update about make up and fashion trends.

4.What do you find to be the most rewarding and difficult when working with a team of artists to meet a common look?

For me is very important to communicate with stylist and photographer in order to understand their ideas about mood, location, about message they want express. Without understanding it I could not propose make up or hair style. The most rewarding moment is maybe on the set, when everything is perfect, model, location, lights, clothes, accessories, hair, make up and any element match with others.

5.How do you plan for the unexpected?
Any project is decided before and I know exactly what I need to do. Anyway, unexpected can happen. Important is to be quick, smart, creative and find a right alternative. I always propose to
stylist, photographer or art director more than one possible make up and hair styles already in briefing phase.

6.What do you feel is a common mistake Makeup Artists make?

Less is more. In fashion should be clothes the protagonist, not make up.

7.What advanced classes have you taken that you feel has helped you the most?

I studied on make up academy in Italy, but I still keep me updated and I continue follow great make up artists like Alex Box, Lan Nguyen, Lisa Eldridge, Path McGrath and others. Their works are a big source of inspiration for me.

8.What do you say to those who don’t feel education is important throughout their career?

Big mistake!

9.How do you keep your style fresh?

Every day I dedicate some hour to research of new styles, tendencies and trends, of new products and techniques.

10.What would you say you have learned of most value through your experiences as a Makeup Artist?

I will never stop learning.

11.How would you describe your style?

Creative.

12.How did you get your start in the editorial world? How hard or easy was it for you to build your
career?

I don’t like simple things and I always wanted to do something important, something demanding, and something complete. I’ve come across a photographer with the same passion. It’s no so hard if you are doing a professional work, but you can never stop to build it. You need
to do better every day if you really love your work.

13.What has been the most amazing opportunity you have had in this industry so far?

My most amazing opportunity? It is not arrived already, but it will!. ;)

14.What colors are you in love with right now?

I’m always in colorful mood! I really love colors. Strong colors.

15.What inspires you?

Anything! The nature, colors, fashion, face of the model, great makes up artists, movies, history…

16.Next BIG goal?

The future is unpredictable. You can never know!

THE FORBIDDEN

FEATURED ARTISTS

Photographer:

Rozen Antonio

Website: www.rozenantonio.com

Facebook: www.facebook.com/rzn.antonio

Instagram: rozenantonio

Grooming:

Brianzon Ong Acallar

Facebook: www.facebook.com/brianzon.acallar

Instagram: makeupbyboa

Jessie Tabla

Website: www.jessietabla.com

Facebook: www.facebook.com/jessie.tabla

Instagram: jessietablamakeup

Stylist and Creative Director:

Michael Amazona Del Mar

Website: www.ikondubai.com

Facebook: www.facebook.com/michaeldelmar

Instagram: michaeladelmar

Model:

Matthiew Yoram

Facebook: www.facebook.com/matthiewyoram.innsbruck

Production Assistant:

Gyn Cabrera Mendoza

Facebook: https://www.facebook.com/LordLieutenantofBatangas

Instagram: gynography

Featured interview by the Stylist/ Creative Director Michael Amazona Del Mar

1. How does this collection speak to you? How did it come about? what did you want this to say to your audience?

I wanted to convey the sense of subtle eroticism by employing a paradoxical theme. The Forbidden is a fitting title that tells
Of the conflicting philosophies of the good and bad, the sin and the sinner But such is also LIFE. I have always wanted to style the male form and concoct images that try to bring my audience to places that might be away from their comfort zones, subtly hitting on themes involving fetishes, religion, and sexuality.
The Mood, Toning and Lighting of this shoot also plays big a role in contributing to the theme. What I want my audience to say about this editorial is that is an artistic expression, a sensual representation, and a celebration of the male beauty.That there is more to a picture than just a good looking model.

2. What do you find to be the most difficult when bringing a team of artist together to create a cohesive look? how do you pick the right team?

To create a STORY or theme that is understood by every single member of the team is the major difficulty in creating a cohesive look.
Sometimes you cannot avoid miscommunication so disseminating a simple thought might come across different on someone else’s point of view. It very important to have prep meeting with the team before the shoot so that everyone is on the same page. Picking the right team is crucial in having a successful shoot and You need to choose each member based on the merits of their body of work
And how it jives with your taste factor and personal style.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

Copying or Plagiarism. It is ok take references and have inspiration but blatant reproduction is just LAZINESS.

4. How would you describe your artistic style?

Minimal, edgy, Surreal.

5. Do you prefer to be behind the camera or in front of it.

Behind the camera, the sense of fulfillment is more felt especially if you did a great job.

6. What is your greatest weakness, your greatest strength?

Weakness: Censorship- I am based in country that may be sensitive to mature content or radical artistic expressions.
Strengths: Creativity- the ability to think through and create a cohesive look with less resources.

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

They think that photo shoots are easy, put on clothes and makeup to a model, get someone with a camera, and then shoot.
But of course, it’s obviously more than that. In fact, as a creative director you have to put your nose on every detail on the shoot process.

8. What is your secret to keeping a happy balanced life while following your passion?

Keep doing the things you love!

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

Progressive House. A good mix of soothing beats and ambient sounds. It’s upbeat enough to keep everyone Energize, and slow enough to make people concentrate.

10. Words to live by?

Passion drives talent. Use your passion to put your talents to good use.

SIMPLE AND SWEET

FEATURED ARTISTS

Photographer:

David Fierro <http://fierrophotography.com>

Stylist:

Mia Fiddis (Judy Inc.) <http://judyinc.com>

Make-up and Hair:

Sonia Leal-Serafim (They Rep) <http://theyrep.com>

Model:

Yana @ NEXT Canada <http://nextmodels.ca>

Location:

West 7 Studios <http://west7studios.com>

Social Media:

https://www.facebook.com/fierrophotography

https://www.facebook.com/West7Studios

https://www.facebook.com/judyincvancouver

https://www.facebook.com/NextCanada

https://www.facebook.com/THEYrep

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

This collection speaks to me through its simple beauty; I really wanted to highlight this beautiful young model. It came about through a collaborative effort between my team and the model. We knew we wanted something timeless and romantic, so we hope our efforts came across to the audience.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

The most difficult part is getting everyone on the same page. Is getting the schedules together. Most artist are just that artist, and they have a pretty great ideas, I am always open to what the team has to contribute... listening carefully always helps.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

One of the biggest mistakes is not to make mistakes.

4. How would you describe your artistic style?

Whenever I’m shooting, I try to incorporate the beauty of subjects before me. I want my work to be timeless; Images that hold the test of time. There has to be an emotional attachment to the image, it’s not just the pretty picture.

5. Do you prefer to be behind the camera or in front of it?

I’d prefer to have the camera in my hand.

6. What is your greatest weakness; your greatest strength?

My over Enthusiasm for getting the shot, my greatest strength is my commitment for getting the great shots.

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

I think the biggest misconception is that fashion is all glam! The reality is it’s just like any other job – At the end of the day, it’s what you make of it.

8. What is your secret to keeping a happy balanced life while following your passion?

It’s no secret but I like to take time to enjoy this amazing world out there. It helps recharge and inspire. Spending time with my family and friends is also important.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

I like something with a beat to keep things moving, but I tend to end up going back to my favorites, which is a pretty broad range - So much wonderful talent out there.

10. Words to live by?

Be yourself, everyone else is already taken - Oscar wild

WOVEN STARLIGHT

FEATURED ARTISTS

Photographer: Mike Lewis

www.mikelewisphotographer.com

https://www.facebook.com/mikelewistoronto

@mikelewisphoto

Wardrobe Stylist: Joanna Plisko

www.redfashionstyling.com

https://www.facebook.com/RedStyling

@RedStyling

instagram: joannastylist

Hair/Makeup: Eduardo Mella

www.eduardomella.com

@eduardo_mella

instagram: eduardomella

Model: Charlotte @ Sutherland Models

http://www.sutherlandmodels.com

https://www.facebook.com/SutherlandModels

@sutherlandmodel

FEATURED FASHION

http://juliaramseyknitwear.com/ Julia Ramsey

http://lakrause.com/ Lakrause

http://www.mizdragonfly.com/ Mizdragonfly

http://www.lucianmatis.com/ Lucian Matis

http://www.hm.com/ca/ H&M

http://www.mooseandbeaver.com/ Moose & Beaver

http://www.arcticicejewels.com/ Arctic Ice

http://www.francosarto.com/ Franco Sarto

https://www.facebook.com/dashoflace / Dash of Lace

http://www.bcbgeneration.com/ BCBGeneration

http://www.aldoshoes.com/ca-eng / Aldo

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want to say to your
audience?

We started with the idea of knitwear, which in itself seemed like a macro version of all clothing. It was really just a celebration of the idea of clothing being tiny strands weaved together to form a larger piece.

2. What do you find to be the most difficult when bringing a team of artists together to create a
cohesive look? How do you pick the right team?

Finding your team is a lot like dating. You work with a bunch of people until you find the ones that click. After that, it’s easy. The process becomes very intuitive and collaborative. Not to say there aren’t disagreements but hopefully they serve to make the work stronger.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

I think one of the most common mistakes by beginners is every member of the team trying to shine at the same time. People serving (what they think are) their own interests instead of the greater interests of the shoot. Sometimes natural hair and makeup is better for the concept than big, big, big. Same goes for styling, lighting, post-‐production, etc. In my experience, you should be able to point to one thing that is the focus and everything else should work to emphasize that thing.

4. How would you describe your artistic style? I tend towards the darker side generally but every now and again I like a good clean fashion story such as this one.

5. Do you prefer to be behind the camera or in front of it? Behind.

6. What is your greatest weakness and your greatest strength? I wish I knew.

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

People think we actually get paid to do this. Okay, some people get paid a little but I think the public perception is incredibly out of whack with the reality. I also feel that that tends to devalue it a little. It’s actually quite remarkable what people are creating on a daily basis without any financial support or budgets. Just through the love of doing it.

8. What is your secret to keeping a happy balanced life while following your passion? Finding ways to use the unpaid creative work to get paid work. There always has to be a balance between art and commerce.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

Darkside & http://densorteskole.net/lektion-3/

10. Words to live by?

Success is not final, failure is not fatal: it is the courage to continue that counts.

BOTANIC BURSTS

FEATURED ARTISTS

Photography: Glen Krohn (www.glenkrohn.com)

Makeup & Hair: Tracie Weaver (www.tracieweaver.com.au)

Styling: Sjan Johansen (www.idcouture.com)

Model: Zoe Hoad (www.dallysmodels.com)

Social Network

http://instagram.com/glenkrohn

https://www.facebook.com/glen.krohn

https://twitter.com/glenkrohn

https://www.facebook.com/pages/Tracie-Weaver-Hair-and-Makeup-Artist/98863448905

http://instagram.com/tracieweaver_makeup

http://instagram.com/sjanjohansen

https://www.facebook.com/sjan.johansen?fref=ts

http://instagram.com/dallysmodels

http://instagram.com/zoehoad

FEATURED ACCESSORIES

http://www.adorne.com.au
http://www.myer.com.au
http://instagram.com/adorneme

FEATURED MAKEUP ARTISTS INTERVIEW

1.What do you hope your contribution to the project says to the viewers?

Love life, love nature.

2.How has working with a team benefited you aside from strengthening your skills?

It brings creativity together from external influence. It's not just my idea, it's also someone else's dream. I want them to like it as well.

3.What is some good advice for Makeup Artists striving to work in this industry?
Keep doing, wanting better. Do what makes you happy. Find what you are good at and perfect it.

4.What do you find to be the most rewarding and difficult when working with a team of artists to meet a common look?

Rewarding is the end result when it is effortless to all and it looks amazing. The difficult is not always liking an end result and not having a team that works well together. Lucky that is not often.

5.How do you plan for the unexpected?

Always have a backup plan and be flexible with ideas. Allow a little extra time in the schedule to allow for change.

6.What do you feel is a common mistake Makeup Artists make?

Heavy foundation. Forgetting the eyebrows. Doing the same look. Trying to do too many creative features in one look.

7.What advanced classes have you taken that you feel has helped you the most?

Jazz Pampling - advanced brow workshop . This one gave me so much insight into brows and how much they influence the whole style.

8.What do you say to those who don’t feel education is important throughout their career?

It's foolish. You learn every day, even from your junior artists!

9.How do you keep your style fresh?

Try something different. Find out how other Artist do it. Adopt techniques. Encourage influence from nature and textures. Think of the bigger picture. What are the clothes saying to the makeup?

10.What would you say you have learned of most value through your experiences as a Makeup Artist?

Keep your mouth shut, never bad mouth, no matter how minute, always remain professional. Keep confident. Don't seek acknowledgment, KNOW you can do it.

11.How would you describe your style?

Unique. I am not afraid to try new styles.. 'new skool'

12.How did you get your start in the editorial world?

I networked, I put myself and my style out there. I was prepared to work hard and try new things, whilst keeping it beautiful. I made people take notice. How hard or easy was it for you to build your career? It's hard. I had some good breaks, but it wasn't without long days on my feet and many days of self doubt.

13.What has been the most amazing opportunity you have had in this industry so far?

Getting signed with my first Agent and working with many fashion labels and stars.

14.What colors are you in love with right now?

Matt burgundy, magenta and mustard.

15.What inspires you?

The world. Nature.

16.Next BIG goal?

Finding quality cruelty free makeup and being a pioneer in my field to bring it forward into the editorial world. I have just moved to Melbourne, so I am making my mark on a new city.

SUMPTUOUS

FEATURED ARTISTS

Model: Solweig LIZLOW @Muse

http://musenyc.com

Photo: Maxime BENKEMOUN

http://mbenkemoun.fr

Stylist: Jessy COTTINEAU

MUA: Sarah ATALLAH @agenceaurelien

http://www.agenceaurelienparis.com

Hair: Stephanie AH-FA

http://www.stephanieahfa.com

Nails: Agathe PONS

http://www.agathe-pons.com

Assistant: Christian WILMES

http://www.christianwilmes.com

FEATURED FASHION

JEAN PAUL GAULTIER (http://www.jeanpaulgaultier.com )

FATIMA LOPES (http://www.fatima-lopes.com )

AUGUSTIN TEBOUL (hhttp://www.augustin-teboul.com/ )

DEFINED MOMENT (http://www.defined-moment.com )

FEATURED MAKEUP ARTISTS INTERVIEW

1.What do you hope your contribution to the project says to the
viewers?
I hope to be able to inspire viewers to dare a subtle colorful make-up in any occasion.

2.How has working with a team benefited you aside from
strengthening your skills?
Working with a team gives the occasion to share our ideas, knowledge,
complete my experience and increase my know how.

3.What is some good advice for Makeup Artists striving to work in
this industry?
Preserve, get his own personality, accept criticism and mostly being
passionate! But the best is to attend make-up artists.

4.What do you find to be the most rewarding and difficult when
working with a team of artists to meet a common look?
Beyond the difficulty to agree about respecting everyone's points of view,
teamwork provide a lot. Inspiration from others, go in the same direction,
share creativity, his ideas, his desires and his tastes are source of enrichment
as of constraint.

5.How do you plan for the unexpected?
The strength of a make up artist is to listen and adapt to all situations. He has no plan predefined to prepare for the unexpected, all is to be reactive and malleable.

6.What do you feel is a common mistake Makeup Artists make?
Too many of us are putting their personal taste before request, have should not impose his style but offer and add his personal touch.
Copyright @mbenkemoun.fr 3

7.What advanced classes have you taken that you feel has helped you
the most?
Attended several major make-up artists, has been for me, primordial stage in apprentice ship in this trade. Although the school has brought me a lot, but I think the ground is the best school.

8.What do you say to those who don’t feel education is important
throughout their career?
I think that an artist is never totally complete. Products and trends evolve,
you have to be able to follow the progress and why should never stop learning.

9.How do you keep your style fresh?
I read magazines, I follow trends, I am regularly informs about news
innovations, news products and of course I share with other artists.

10.What would you say you have learned of most value through your
experiences as a Makeup Artist?
I learned that a type makeup can be make on each persons but it is necessary
to adapt it to its morphology.

11.How would you describe your style?
I have a classic style but trend with an edge of madness.

12.How did you get your start in the editorial world? How hard or
easy was it for you to build your
career?
I started has assisted is 17 years old and then it took me years to prove my knowledge and be credible light of my young age, but I find be myself lucky to have started so early.

13.What has been the most amazing opportunity you have had in
this industry so far?
Work for the largest magazines, fashion show, and with celebrities.
Copyright @mbenkemoun.fr4

14.What colors are you in love with right now?
I like so much different colors but brown is the color that I use the most at the moment.

15.What inspires you?
I am inspiring by models, press... In fact by everything surrounds me at the moment. I let go my creativity and I improvise to respect my model and the brief.

16.Next BIG goal?
Being known and recognized as a talented makeup artist and manicurist by all the world and my peers

THE ASHES

FEATURED ARTISTS

Photographer :

Andreea Radutoiu

www.andreear.com

Rep. www.photoartworkagency.com

Make-up:

Iris Moreau @ www.onerepresents.com

Hair:

Michael Kanyon @ www.celestineagency.com

Model:

Stormi @ www.visionlosangeles.com

FEATURED PHOTOGRAPHER INTERVIEW

1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?

I wanted to encourage the viewer to look beyond the surface and create their own world. By adding texture and depth in multiple layers from different locations, that depth extends beyond the two dimensional image and evokes a sense of travel.

2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?

Putting together any group of creative people to work in sync with one another is always a challenge. I find that once Iʼve found the right people for the job, if I communicate my vision for the story clearly it helps everyone work in symmetry towards that goal. Personality, timing,
collaboration - all these things have to merge to make the shoot successful.

3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?

One of the most often beginner mistakes is to put cigarettes in a models hand... Iʼm guilty of having done this myself early on. There are lots of other creative ways to create mood that are more interesting.

4. How would you describe your artistic style?

Iʼm reluctant to define my own style. Itʼs subconscious, so were I to define it, I might start shooting what people expect me to shoot. I prefer that the viewer decides what they see...

5. Do you prefer to be behind the camera or in front?

I have a lot of experience in front of camera and thatʼs very useful when Iʼm directing the model while Iʼm shooting shooting. Personally, I prefer being behind the camera.

6. What is your greatest weakness; your greatest strength?
Greatest weakness?

Answering questions about my work. I prefer to let the pictures speak for themselves. Greatest strength? Being comfortable with my answers.

7. What misconceptions do you think outsiders have about fashion and beauty editorials?

Most people donʼt realize how much work and how many people it takes to create a story..They donʼt know how challenging it is to put together a team that's required for a successful shoot. If theres one week link the shots wonʼt work. Iʼve been very lucky to work with the people
Iʼve been able to work with.

8. What is your secret to keeping a happy balanced life while following your passion?

Stay loose and keep an open mind.

9. Music feeds the soul and often motivates. What music are you playing while you are shooting?

I keep an extensive library and create multiple playlists for different moods. I play everything from classical to pop to rock it all depends on what Iʼm shooting and what emotions I want from the talent.

10. Words to live by?

Keep failing until one day you do something differently.

THE ROSE

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BABY BLUE

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TOUCH THE SKY

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ASPHYXIA

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ELECTRIC

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COLOR ME BAD

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FLIGHT OF THE MAIDEN

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THE FORBIDDEN

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SIMPLE AND SWEET

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UNDER THE FALLING LEAVES

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WOVEN STARLIGHT

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THE AFTERLIFE

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BOTANIC BURSTS

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ICON

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SUMPTUOUS

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THE ASHES

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