LET IT FLOW
FEATURED ARTISTS
PHOTOGRAPHY AND CONCEPT:
VERENA KNEMEYER //
WWW.VERENA-KNEMEYER.COM
WWW.VERENA-KNEMEYER.COM/BLOG
WWW.FACEBOOK.COM/VERENAKNEMEYER
WWW.TWITTER.COM/VERENAKNEMEYER
WWW.INSTAGRAM.COM/VERENAKNEMEYER
WWW.PINTEREST.COM/VERENA23
Hair&Make Up: VANJA LATINOVIC //
WWW.BIGOUDI.DE
USING AVEDA HAIR PRODUCTS AND MAC MAKE UP
Model: VIVIAN // WWW.M4.DE
Digital Operator: ROSARIO IZZO
FEATURED FASHION
http://www.cosstores.com
http://www.hm.com
http://y-a-s.de
http://www.sportstaff.com
FEATURED HAIR STYLIST INTERVIEW
1. What does this collection say about your mindset when you were creating it?
A playful lightness was the main idea. I tried experimenting with different structures and though stay breezy and light, keeping the hair in flowing movement.
2. Where do you most often find inspiration from? And when you lose it…what do u do to find it?
I like watching old movies, I also get my inspiration from shapes, textures and colors in architecture and art. I'm also totally fascinated by the natural: the natural world, the natural beauty, the natural expression. But sometimes I just experiment freestyle. And when I lose it, I go to my favorite place - the japanese garden at Planten un Blomen park in Hamburg.
3. What tool would you never leave the house without? As well as product?
For the job: I think it would be the flat iron - you can always do something creative with it...the product - Aveda's volumizing tonic. it's one of my favorites. For the private: my favorite lipstick.
4. Why editorial, session work? So many say it’s a dead road… why did you continue to pursue this path?
To me editorial work is always about storytelling. You can tell a story without using a single word - only images. I'm always trying to convey something that can tickle someone else's imagination, inspire people and open the door for interpretation.
Dead road? I don't really agree with it. I think telling stories will never end...
5. While on set, how do you stay focused?
I always try to have fun, have good times with my team and enjoy my work whenever on set. And if there should be a single moment of "unfocusness", i try to stick to my work-flow structures.
6. Share with us the most unexpected thing that has happened while on set, good or bad.
Well, I have so many good things and memories on set, but a have one funny experience that happened a while ago...there was a super-cute but cheeky little dog that was jumping around the set and farting so badly that he made the whole team laugh and obviously we had to take a longer break to catch some fresh air.
7. Favorite quote or quotes you live by? And how do u apply them to your work? What is your personal mantra?
Let loose what you cannot control. Serenity is what counts in life.
I always look for that magical spark.
8. Is there anyone experience(s) in particular that you feel has made the biggest impact on your career?
No, there wasn't really any particular. The only thing that had big impact on my career was moving to Hamburg. It's where this journey started.
9. What do you believe is a common mistake within the industry? And what can others do to avoid being a cliché?
Some people in the business take themselves and their job way too serious. And they lose their authenticity. That's a great pity, I think, So my credo is: Be you. Be authentic.
10. If you could go back to the beginning of your career, what piece of advice would you give your newbie self?
Go out and assist people you admire as artist and person. At the beginning of the career the most important thing for one's own development is to assist different artist to experience different styles and techniques.
11. Favorite adult beverage? Why…and when did u first have one?
Oh, it was love at first sip. I just love Pimm's Nr. 1 (Cocktail). But with a lot of fruit & veggie stuff in it. Looks like a huge mixed salad in a glas. I just had the perfect one on my last trip to munich at the bar Cooperativa. You have to try it!
