FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
I wanted to shoot in a normal place looking weird for an unknown reason. I wanted my audience get a confused feeling given indeed by a “Loss of equilibrium”. Seemingly everything is in its place but something doesn't make sense.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
Everyone has his own story and this is a double-cut weapon. You will have the best results only if nobody in team thinks he's the most important. Usually I follow artists I find interesting for a while and then asking them to collaborate. Following the artist through Facebook and blogs gives me an idea of the artist and his story.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
I can talk about photography: there's not enough attention paid to light. It seems banal but usually one of the biggest mistakes is lighting. Making the light diffuse and not paying attention to the volumes... or worse, a very contrasted light killing details in blacks and whites. The other mistake is not giving attention to the stylist's work. And so cutting the photo without thinking to the outfit, making the model walk when she has to stand still, hiding jewels when present, underexposing a particular fabric, and so on.
4. How would you describe your artistic style?
I always look for weird and uncommon in normal things. I love curiosities, details and unusual compositions. I also love to carefully study lights; I don't want the audience exactly get from where it arrives at first glance. I also shoot really few and I hate shooting a lot. With the exception of rare situations, you will have the photo in few shots. If it's not like that, it means that you hadn't studied it enough.
5. Do you prefer to be behind the camera or in front of it?
Of course behind! But I would really like to see myself from the view of a good photographer.
6. What is your greatest weakness; your greatest strength?
My greatest weakness and my greatest strength: self-criticism and irony.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
People don't understand they live fashion everyday, also if they hate fashion. It's the old story told in Devil wears Prada, when Andy says that the two belts everybody is talk talking about are the same. People don't understand the point of editorials- but it's so simple: it's all about telling stories. True or false, is that important? The most important thing is that they are interesting.
8. What is your secret to keeping a happy balanced life while following your passion?
Always smile. It's the most important thing in life. Life is made by a lot of boring moments. If you don't smile you will never get the bottom of it. As a photographer, I have a lot of WOW! moments, together with a lot of NAH! moments but also DAMN! moments. It's up to you. You don't have to lose optimism, never.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
I said to Lydia that I knew a lot of traditional Chinese music and I played it on my tablet. She said that it was her grandma's music. We laughed a lot. And we stopped the music.
10. Words to live by?
“Hide yourself in every single thing” (Soiku Shigematsu)
Lydia Wei @ Women Management
Showroom 360 onequarter