MINIMALISM
FEATURED ARTISTS
Gwen Rodgers
Tokyo @ Tokyo SF Agency
www.tokyosf.com/tokyosf-agency
Pauline Montupet
Lea Celine @ Look Model Management
FEATURED WARDROBE STYLIST INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
Lately I have been really into stripping things down and keeping things minimal. With this shoot I wanted to convey an easy minimal attitude. A girl that doesn't try to hard, but just looks effortlessly cool
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look?
How do you pick the right team? I think finding the right team is very important. I had a concept for the wardrobe and art direction for this shoot and had to find people that would be into the look. You can have the right clothes and the right photographer but if the hair and make up or someone else is on another page your not going to end up with a good final product.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
As an artist it’s easy to get lost in your work. Sometimes you get really into your concept or your styling you loose perspective. You need to take a step back and look at your work and ask yourself I like this outfit or look but does it work with the overall shoot. Editing is always the hardest thing to do
4. How would you describe your artistic style?
I tend to like this linear and clean but with something a little off balance. For this shoot that was incorporating some sneakers and keeping the hair loose and easy as juxtaposition to the minimal black and white clothing.
5. How do you go about picking the right pieces for the editorial?
It starts with the concept, and going from there. Sometimes you may start pulling clothing and think you are going in one direction and then you see something else that could be added and you veer your path a bit. And always start with a lot and then edit. I like to go in knowing what the looks will be more or less, but you need to be able to swap and add things as you work.
6. What is your greatest weakness; your greatest strength?
I am very decisive. Which is strength and a weakness. I know what I want in a look and in a shoot, but sometimes that decisiveness can turn to stubbornness and you get too involved and attached and loose that perspective.
7. What misconceptions do you think outsiders have about fashion / beauty editorials and the business of styling?
I think people think it’s much easier than it is. When you see a pretty picture, unless your work in the business you don’t know how much is going on to make that happen. People often also think its all glitz and glamour. They are surprised how much hard labor it is… all the lugging of boxes and garment bags and being on your feet all day running around.
8. What is your secret to keeping a happy balanced life while following your passion?
I love what I do, and I am lucky that I can say that. I like the crazy life of running around on photosets, and never knowing what kind of job can come up. It’s easy to get wrapped up and busy with the “money” jobs that may not be the most artistically challenging, and you have to make time to do things that are fun and creative
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
We listened to some old 80’s and 90’s rock for this shoot. We wanted the model to feel that easy coolness of rock legends.
10. Words to live by?
Never let yourself be bored. If you’re bored that means your not exploring enough
