PRETTY IN BLUE
FEATURED ARTISTS
PHOTOGRAPHER: KEVIN OSMOND
www.osmondstudio.com/
@osmondstudio
WARDROBE: BRUNO LIMA (EXCLUSIVE ARTISTS MANAGEMENT)
www.brunolimadesign.com/
@brunolimadesign
MAKE UP & HAIR: REGARD TANG (ARTISTS' SERVICES)
www.regardingmakeup.com/
@regardingmakeup
MODEL: CHAUN @ NEXT LA
www.nextmanagement.com/
FEATURED FASHION
www.marcjacobs.com
www.g-star.com
www.citizensofhumanity.com
www.swissarmy.com
www.rebeccaminkoff.com
www.michaelkors.com
www.urbanoutfitters.com
www.charlotteronson.com
www.calvinklein.com
www.aqaq.com
www.us.topshop.com
www.diesel.com
www.jacobdavisusa.com
www.korarae.com
www.hm.com
www.coach.com
www.schiaparelli.com
www.stuartweitzman.com
www.facine.com
FEATURED PHOTOGRAPHER INTERVIEW
1. What does this collection say about your mindset when you were creating it?
BLUE! I started the idea with denim in mind, but I don't want it to just be denim on denim, the usual diesel, gap type of images, so we play around with different textile to create the look.
2. Where do you most often find inspiration from? And when you lose it…what do u do to find it?
I can find inspiration anywhere, but when I must look for concepts I turn to pinterest and models.com for editorials and inspiration. I am pretty A.D.D. I have way to many hobby so I always lose it, but I always find it back when I look at other photographer or people thats simply doing amazing works, and it gets me really going and inspired again. TIPS: Always follow people that you look up too on social networks, this way you will see more amazing work and inspiration instead of junks.
3. What do you look for and lookout for… when putting together the perfect set team?
STYLE! What you see in their portfolio is what you usually get during the shoot. Different people have different aesthetic, make sure their work match closely to the concept. If you're doing high fashion, look for portfolio with great high fashion, if you are doing experimental beauty look for makeup artist that have great eye for color palette and amazing creative make up. This is especially true to choosing a team without prior experience of working together, but if you work with them before you can tell what their skill are, and what area they can and can't achieve, with that said test shoot is a great way to build team!
4. Why editorial, session work? So many say it’s a dead road… why did you continue to pursue this path?
ART! I work for different advertising agencies for various photography work, and that pays the bill in the end of the day. Editorial in a way is to break the rule, and expressing the way your aesthetic and view of the world. For an artist I always want to shoot personal work, and work that means more than money, editorial allow me to shoot things that's creatively challenging without the fear of having boundary in my work.
5. While on set, how do you stay focused?
Beer, coffee, clash of clans.
6. Share with us the most unexpected thing that has happened while on set, good or bad?
Location shooting is probably where all the unexpected happens, like accidently touching poop while on the ground getting the right angle, or I have a model almost fainted because the weather was super hot.
7. Favorite quote or quotes you live by? And how do u apply them to your work? What is your personal mantra?
Do the things you enjoy, if you don't then don't do it! Sometime I'm not inspired to do personal work, or worse I just crashed and burned from photographing too much, and it's good to suddenly just stop what you are doing and focus on other thing you enjoy. If you force it, you're probably end up hating yourself while working and you will be counterproductive and produce work that you will hate.
8. Is there anyone experience(s) in particular that you feel has made the biggest impact on your career?
Moving to LA, seeing things in different perspective. Will be moving to NYC early 2015, I think it will be my final destination where my work and style connects with the industry.
9. What do you believe is a common mistake within the industry? And what can others do to avoid being a cliché?
Social media whore! While it's great to have fans and follower, it most likely will not get you work. I seen people gone from 0 - 100 post a day because they desire the attention, and praises. This can be dangerous since you can be posting work that's not to the standard but still get applaud and praises. Know your follower and know who is your target market, it's better to have 100 art director following your work than having 100k of trollers.
10. Favorite adult beverage? Why…and when did u first have one?
Beer? Its because theres so much variation and style that you can try different one and never get bored . I think my first was when I was 10 but I never understand the complex taste until I started working for a project in San Diego where I learn from the beer loving people there about the variation and style where my taste bud grew to love it.
