REBEL REBEL
FEATURED ARTISTS
Michael Fortner
www.michaelfortnerphoto.com
Facebook: Michael Fortner Photography
Twitter: @mikefortner
Leo Saraniecki
www.leo-max.com
Rommy Najor
www.rommynajor.com
MODEL: Viktor Egyed @ Wilhelmina Models
www.wilhelmina.com
FEATURED FASHION
http://www.oaknyc.com/
http://band-of-outsiders.myshopify.com/
http://www.aggab.com/
http://www.wildfoxcouture.com/
http://www.topman.com/
http://us.asos.com/
http://www.nordstrom.com/
http://www.zara.com/
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want this to say to your audience?
Everyone has a rebellious side. I wanted to evoke a visceral response
from the audience, pulling inspiration from the recent Saint Laurent Paris
campaigns.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
It’s all about getting the right people together ensuring everyone is
aligned on the concept and excited for the shoot. The team I worked
with on this editorial I have known for years, so we work well together
and have fun on set. There have been some amazing Vines filmed behind
the scenes.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
The importance of pre-production: clearly thinking through the concept, shot list, mood board, and team. Obviously things evolve once shooting begins but it's always important to have a clear vision that grounds the shoot.
4. How would you describe your artistic style?
Clean, precise, and graphic. I tend to gravitate towards studio, because
I don't like being held hostage by Mother Nature when she decides to
throw a tantrum on location shoot days.
5. Do you prefer to be behind the camera or in front of it?
Behind the camera. I’m not Rihanna, so can’t pull off selfies like she
does. Nor do I even try.
6. What is your greatest weakness; your greatest strength?
My greatest weakness is over-thinking details; sometimes get obsessed
with logistics and don't relax and enjoy myself as much as I should on
set. My greatest strength is that I’m a collaborative leader who can work
with all personality types. So everyone’s voice is heard and we achieve
a stronger result in the end.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
How much work is involved! It's not as simple as just showing up,
snapping some shots, and then hitting a button to magically “Photoshop”
it. There is a tremendous amount of time spent in both pre-and
post-production to arrive at a strong editorial.
8. What is your secret to keeping a happy balanced life while following your passion?
Placing people first my family and friends always take priority in my
life. With their support and encouragement, I am energized pursue
my passion.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
It depends on the emotion I want to evoke from the shoot, so I’ll tailor
the playlist for the concept. But I find you can never go wrong with a
little Cut/Copy or Holy Ghost!
10. Words to live by?
Work hard and be nice to people!
