FEATURED ARTISTS
Photographer / Ben Fohrer
http://benfohrerphotography.tumblr.com
Hair and MakeUp / Céline Cheval
www.chevalceline.tumblr.com
Fashion Stylist / Joan Tran Hieu
http://joan-th.tumblr.com
Models / Paul Lemaire & Guillaume Bonnefoy @wanted
http://www.wantedmodels.com/fr
Team Facebook profiles :
Ben Fohrer : https://www.facebook.com/ben.fohrer
Céline Cheval : https://www.facebook.com/mllegomina
Joan tran Hieu : https://www.facebook.com/joan.tranhieu
Paul Lemaire : https://www.facebook.com/lemaire.paul111
Guillaume Bonnefoy : https://www.facebook.com/ooohdandelion
FEATURED FASHION
http://www.icosaeofficial.com/
http://www.hudsonshoes.com/
http://www.generale-optique.com/lunettes-de-vue/femme/miki-ninn/
FEATURED PHOTOGRAPHER INTERVIEW
1. What does this collection say about your mindset when you were creating it?
We worked with ICOSAE (french brand created by young guys talented) for their last collection talks about bad students at school. The idea of this editorial was to build an after school world about those students. I've never been a brilliant student, so I tried to include this into my latest session. Guillaume and Paul were very important for this editorial. They both fit in so well with the story we were trying to tell.
2. Where do you most often find inspiration from? And when you lose it…what do u do to find it?
Most of my inspiration is from Tumblr, or from music, friends, even my cats inspire me. I am very picky about the models I shoot, It helps me to have interesting people with whom I can work. Talking with models before a photoshoot is very important to understand who they are and how they live may help you in so many ways. If you lose your inspiration while shooting them or something is off it help to be able to relate to them so the team can get back on track.
3. What do you look for and lookout for… when putting together the perfect set team?
You know you have a perfect set team, when you don't realise you are working, and you are totally enjoying what you're doing. This kind of team makes you forget all the restrictions you may have on a photoshoot. Working with young talented, creative and open minded people is the most important point for me. Above all, for a perfect set team, each members should left all their home baggage at...home..
4. Why editorial, session work? So many say it’s a dead road… why did you continue to pursue this path?
We all know that editorials don't pay the bills, or make you famous but it is very important for me to create stories. Having something in mind, that obsesses you, that make it real, that's the goal of an editorial. I see editorials as an open road. From the editorial you just created to the one you'll make, each are connected. Each story you shoot, is a prelude to a better one. I hope to be around for a long while to keep telling wonderful stories through the lens.
5. While on set, how do you stay focused?
I'm focused only while pushing the button of my camera the rest of the time, I'm enjoying working with the team. My goal is to never get bored with what I am shooting. I try to prep well while working on a "project", I talk with my team, trying to find new spot for shoots. On set, I try to free my mind to stay focused on the task at hand.
6. Share with us the most unexpected thing that has happened while on set, good or bad.
I broke a camera lens last week during a photoshoot. One of the lens fell off and I was like "Oh well this kind of things happen", I was the only one laughing, still don't know why! A fun fact is when a bird pooped on a model's face, but that time everybody was laughing!
7. Favorite quote or quotes you live by? And how do u apply them to your work? What is your personal mantra?
"If you wasn't here when I was down, then you won't be here when I'm up". I know, this isn't a very philosophical quote, I just heard it from an Iggy Azalea song a few days ago. I think it perfectly represents my mood at the moment. Helping people who gave you a hand and be there when it is necessary for those who need it. I believe in a kind of karma. You can't preach bad deeds, and wait for good to come.
8. Is there anyone experience(s) in particular that you feel has made the biggest impact on your career?
Firstly Paul and Pauline, my both BFF, who have always been there, even before I started doing photography. I almost killed Paul once while shooting him on a train rail! We didn't see the train was coming and we just had time to jump off the rail and we fell on a bush. All the people we met during the beginning of our career are important. Some count more than the others, but they all affect us.
9. What do you believe is a common mistake within the industry? And what can others do to avoid being a cliché?
Well here in France, you're not recognized for your talent but your contacts. There are only a few people who really started from the bottom. The reason why we see so many shit in art galleries is because today it's more important to know who did what than being talented. After a time in Paris, you know who you can sleep if you want something. I don't know who is to blame, those who make you understand that you have to sleep with them, or those who accept. So if you don't want to become a cliché, keep your honor.
10. Favorite adult beverage? Why…and when did u first have one?
Red wine, for my taste, I love it fruity, strong but light. Maybe I drank to much the first time because I can't remember when it was!