FEATURED PHOTOGRAPHER INTERVIEW
1 How does this collection speak to you? How did you come about? What did
you want to convey?
This is a hard question to answer. To create an editorial is a long process. Of course we develop a rough plan of what we want to express; naturally we need a concept to find the right model, location etc. During the shoot I let the fashion, the colours and patterns, the location and model, inspire me, from photograph to photograph. Eventually I select those photographs that make a beautiful and complete picture.
2. What do you find to be the most difficult when bringing a team of artists together to create a cohesive look? How do you pick the right team?
The people I work with are very creative, versatile, and open-minded. To create results with a cohesive look is a process that needs good preparation, especially to search for people with a similar dedication. And much more importantly: you need to work with people that are like good friends because working with friends is like winning the jackpot. You really have to work with a lot of different artists to then be able to find the right ones for a specific project.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
The biggest mistake is if you try to copy other artists because you think this will bring you forward, instead of developing your own signature. The most important thing in this creative circus is to be yourself. There are a lot of good photographers out there but if the clients feel you are authentic, they will prefer you. Hopefully, that is.
4. How would you describe your artistic style?
Hmmm … I love a clean and esthetic look.
5. Do you prefer to be behind the camera or in front of it?
Definitively behind! If a camera is pointing in my direction, I usually start making funny faces and fooling about. I feel more confident behind the camera (smiling). That's the reason I'm a photographer and not a model.
6. What is your greatest weakness; your greatest strength?
My greatest weakness…difficult to answer in short. I’d like to say: chocolate chip cookies. And my open-mindedness is my greatest strength.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
The work of the whole team, from model and make-up artist to hair stylist and producer, is often not fully appreciated. Preparation times of days and weeks are invisible to the readers of fashion magazines.
8. What is your secret to keeping a happy balanced life while following your passion?
To follow my passion and focus on my profession is definitely the secret to keeping the balance in my life. Doing my job is very rewarding to me; I enjoy my work very much.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
To be honest, I prefer shoots without any music in the background. This way I have the possibility to create different moods while music usually sets the scene and limits the model’s emotions. Sometimes it is really important that models get into a certain mood, and I can create atmosphere and a story much better with silence and some quiet talking. On the other hand, if I have a shoot which requires the model to move a lot or even to dance I prefer music, and of course the right type of groove will, in most cases, almost inevitably make your model move in the right ways.
10. Words to live by?
Dreams don’t come true unless you get up and get started!
Frauke Bergemann-Gorski @ Nina Klein
Marcel Graul @ Top Agence
Model / Dino @ Dopamin
Production: Carsten Drochner @ Dopamin