Photographer: Mike Lewis
Wardrobe Stylist: Joanna Plisko
Hair/Makeup: Eduardo Mella
Model: Charlotte @ Sutherland Models
http://juliaramseyknitwear.com/ Julia Ramsey
http://www.lucianmatis.com/ Lucian Matis
http://www.mooseandbeaver.com/ Moose & Beaver
http://www.arcticicejewels.com/ Arctic Ice
http://www.francosarto.com/ Franco Sarto
https://www.facebook.com/dashoflace / Dash of Lace
http://www.aldoshoes.com/ca-eng / Aldo
FEATURED PHOTOGRAPHER INTERVIEW
1. How does this collection speak to you? How did it come about? What did you want to say to your
We started with the idea of knitwear, which in itself seemed like a macro version of all clothing. It was really just a celebration of the idea of clothing being tiny strands weaved together to form a larger piece.
2. What do you find to be the most difficult when bringing a team of artists together to create a
cohesive look? How do you pick the right team?
Finding your team is a lot like dating. You work with a bunch of people until you find the ones that click. After that, it’s easy. The process becomes very intuitive and collaborative. Not to say there aren’t disagreements but hopefully they serve to make the work stronger.
3. As an editorial artist, what do you feel is one of the biggest mistakes beginners tend to make?
I think one of the most common mistakes by beginners is every member of the team trying to shine at the same time. People serving (what they think are) their own interests instead of the greater interests of the shoot. Sometimes natural hair and makeup is better for the concept than big, big, big. Same goes for styling, lighting, post-‐production, etc. In my experience, you should be able to point to one thing that is the focus and everything else should work to emphasize that thing.
4. How would you describe your artistic style? I tend towards the darker side generally but every now and again I like a good clean fashion story such as this one.
5. Do you prefer to be behind the camera or in front of it? Behind.
6. What is your greatest weakness and your greatest strength? I wish I knew.
7. What misconceptions do you think outsiders have about fashion and beauty editorials?
People think we actually get paid to do this. Okay, some people get paid a little but I think the public perception is incredibly out of whack with the reality. I also feel that that tends to devalue it a little. It’s actually quite remarkable what people are creating on a daily basis without any financial support or budgets. Just through the love of doing it.
8. What is your secret to keeping a happy balanced life while following your passion? Finding ways to use the unpaid creative work to get paid work. There always has to be a balance between art and commerce.
9. Music feeds the soul and often motivates. What music are you playing while you are shooting?
Darkside & http://densorteskole.net/lektion-3/
10. Words to live by?
Success is not final, failure is not fatal: it is the courage to continue that counts.